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     Amanda Northcutt, founder and the chief executive officer of Level Up Creators. Level Up Creators

"The the majority of my job consisted of a variety of positive experiences," starts Amanda Northcutt who is the CEO and founder of Level Up Creators. "My path has been unpredictable and not linear. This is the case for most people. What we get is what we're supposed be in the event that we're intentional and strategic."

They always jokingly say that she wasn't talking until her brother was in college. "My brother is an exceptionally skilled lawyer, however he was the one who took up the entire airspace of the family home. He attended college when I was 14, and nearing the time to go to the high school. I started to feel my own once that space was readily available within the family home."

Amanda's first gig was an online shop for shoes. "Everyone was convinced that I would not achieve success due to my shyness. I burst out of my shell and started selling shoes with aplomb and record-breaking sales throughout the nation. I was awestruck! I was enthralled by business around the age of 16 and I knew my 16th birthday that this was the path I wanted to take."

The following years, Amanda attended university and joined forces with a friend who was creating a website and was looking for someone to market ads for the site. "This was the year 2005. the selling of online ads was similar to banner advertisements. This was like selling air! I heard "no frequently, and I was able to overcome any apprehension of selling on to people in a hurry," she recalls.

In the process of being tossed in the deep of

"I gained my skills from being in the deep end," she continues. "I transformed that job selling into a larger sales job in a brand new firm known as TexAgs.com and eventually worked there more than a decade. This is where I learned how to run the business." In the course of her studies, she worked out the model of membership, recurring income increasing value, maximizing LTV and selling sponsorships.

"It's not a cool tiny website any more. It's the largest college fan website around the globe. I was the 2nd employee on the team, and I thoroughly enjoyed everything about it." she smiles. "I was taught how to lead and manage employees. It was there that I became fascinated by the model of regular and membership revenue. The year was 2005. Within the next few years, I'll be in the space for two decades. It's incredible how quickly it is that time flies!"

It attracted thousands people paying the sum of $13 a month to receive more information on Texas A&M University sports teams. "We are also breaking the mystery of switching from banner advertisements to sponsorships (brand agreements in the modern world). The companies were trying to reach the people we wanted to reach, so we gave them very unique access points that could be tracked and moved the needle for these companies," she says.

Amanda decided to adopt the model and launched Northcutt Media, using the sponsorship model they had developed at Texas Ags. Later, they extended the model to other sites using it on web sites across the United States. "That is my very first business aged 22. We traveled often and other things like that."

After a few years the health of Amanda began to decline. "I required the time off but as well, I had to alter my life structure." - Amanda had to alter the order of her priorities which comprised her husband's overall health as well as her newborn son.

Amanda has begun to share her journey to health more publically and is planning to share more. It has been discovered that females with high stress work are more likely be afflicted by autoimmune illnesses or other similar ailments. "The more I can be vulnerable, the more can lead the charge by being vulnerable," she says. "Every whenever I talk publicly about my experiences, someone who isn't familiar with me comes in and calls me to say "Hey, would you like to talk about it and discuss it?' This is awesome."

Amanda has modified her rules. "I wanted to become a mother. I wanted to be the person who managed my health. I had to be able to function as an specialist." To restore some normality to her profession, she and her husband bought their second business partner at Member Up and took it on, and made it run as a consultancy.

"I experienced an incredible time helping fellow members manage companies that covered all types of topics. This was something you would not even think about until you're living in the world and you realize there's an area that can be suited to any topic. There are people online that would love what you offer." Following a lengthy stint within the niche of membership, her attention shifted to the an executive role which comprised a portion of SaaS businesses around the globe.

With this lifestyle that was more balanced, Amanda reduced her work to 20-30 hours a week, but she was determined to be "extraordinarily effective" within every business she was associated with. Amanda left Silicon Valley at the end of 2022 to create Level Up Creators: "I decided to apply what I've learned in the B2B industry, particularly in the SaaS industry, in order to transfer the knowledge to artists, particularly women.

"I'm extremely interested in helping women to build wealth generation cycles, and applying their knowledge by providing tremendous quantities of value for their members' communities and receiving compensation in cash."

Level Up Creators offers products from Level Up Creators

What is it exactly that Level Up Creators' work? "We're trying to maximize impact and income especially for female creators. My belief is that I've gathered the best team of operator around the globe," she replies.

They aid people to determine their current situation, the direction they're headed and the obstacles to reach their destination. They then plan ways to remove those obstacles and get you to the direction you'd like to take. "Our most effective time to get started is once you've established a community around a certain topic, which is very significant - and also you have around 50,000 people using social media as well as over 2,000 email subscribers."

"When you visit us I'll most likely ask you about 100 questions," says Amanda. "I'm constantly looking for answers the basics before I'm ready to understand." She gathers a quantitative and qualitative collection of data from the author, so they are able to help identify the options available to them.

"We are looking to aid professionals in the field to create solutions that work. We'd like to design lead magnets. Then, a course, maybe a masterclass of three parts or something similar to that And then, we'd shift into a recurring revenue item. Perhaps it's $49 or $79 cost, or maybe an annual membership that costs $249."

If you follow this procedure, Level Up Creators would shift customers into groups with higher amounts of regular income. This happens in the event that "you can provide an ongoing, steady income that's appropriate for your target audience of customers and clients" she says.

     The Level Up Creators team - image (c) welevelupcreators.com    

She helps others professionalize their creative mindset. "Oftentimes experts in their field in their field of expertise are reluctant to make brand partnerships or create products asking their fans to buy their products. My goal is to assist creators understand the incredible position to provide value over and over and above what's accessible in social media for free.

"We all desire to be respected, have power, relationship affection and love - fundamental desires," she continues. "We consider ourselves linked to the artists and creators we respect. We're familiar to their style of living and want to replicate their style." Amanda believes that the creators that create a pathway for each of us to be more than their peers, is an ideal opportunity to promote products that add value to the lives of their fans and aid them in reaching their goals, resulting in "a positive loop of quality".

"We offer a higher level of respect for the creators than the massive global brand names because we're communicating to a real person and not simply an image. Our mission number one is to tell people that it's OK to make profits from selling things because consumers want to purchase what you have. We don't engage in unethical selling or marketing practices or collaborate with artists that don't provide real, genuine benefits to their community. It's table stakes."

The future and demise of brands which have been around for quite a while

"I'm happy to be a place in which we're helping creatives again, and also stepping up our efforts to help women," Amanda muses. The firm is a professional company, however we're working to be like the companies of our clients, and being a creator-first firm for ourselves." She concludes that they're helping creators learn the techniques for thinking as CEOs and manage their businesses effectively.

"We have created a revolutionary product!" she smiles. The team has announced an initiative dubbed"the Level Up Creators School on the 1st of March 2024. It's a subscription-based education establishment for artists. "We'll offer our knowledge and know-how to provide exact training, community, tools as well as support to help creators to reach the next stage in their income The first milestone for many artists will be $50,000 in the RR. We'll use the Fastest Path To 50 framework to help people reach that goal. It's exciting!"

As a last thought on the industry in general, Amanda concludes: "The industry is moving toward a direct-to-consumer model where creators are having greater control in terms of spending on curation and content. It's crazy the level of affection that fans have for the creators they love."

Amanda says that millennials, as well as Gen Xers do not rely on major brands from the past to get updates "These big cable networks are dinosaurs! You can choose to get on the train, or they will be dead."

"I have decided to call all my shots: that's the future of business. I've started a company to bring this vision into the real world, and help others become extremely profitable. I want money to be given to the creators rather than huge companies. It's like, 'All right, let another take over!' It's time to be a creator of content!" She smiles.

More details

Amanda Northcutt is a consultant coach, coach, and six-time executive who has created and grown online businesses to D2C B2C or D2C, as as B2Bs.

She founded Level Up Creators to help powerful creators and educators to build successful businesses that are sustainable. Level Up Creators offers strategies and solutions for people who own at least one product that is already in use, like fields of wellness, personal finance and sports. And who want to improve their performance as well as their income. For more information, visit welevelupcreators.com.

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