Ten Trends in eCommerce that are Hot in 2022 and beyond

A lot has changed in the field of eCommerce during the past three years. With so many more people shopping from home in 2020 and 2021, what changes will last? What ones are likely to last? What emerging trends in eCommerce will be in place by 2022?

1. Additional choices for payment

First, it was debit and credit cards. Then came tools like PayPal. But now, online consumers might want to pay with various methods. More options you are able to provide to customers, the more people are likely to purchase from your shop.

One emerging trend is digital wallets such as Venmo, which lets customers pay using the Venmo application, or by using the QR code, which is unique for your company.

Adding BNPL to your store can be done best by using services such as Affirm or PayPal which works with .

In the end, crypto could be a good option, because some stores on the internet and businesses are beginning to accept it, and some clients are even making use of it to pay.

2. Higher online ad costs

Advertising costs for online ads have soared due to the massive growth in online shopping, which has increased its share of the total retail expenditure from 10 percent to 20% in less than five years. Is this trend likely to continue with the advent of in-person retail returning to the scene? It's hard to say.

3. Increasing review options for customers

The importance of online reviews continues to increase significance as customers are looking to ensure that they will be served by companies that don't have a storefront. Your online reputation is critical.

4. Ordering flexibility

The customers are seeking more choices and options for ordering online.

Finally, pre-ordering can be affected by shipping date estimates, so be accurate in the estimates. And be sure to send an email or text message update on the status of their orderin the event that something triggers your initial estimated shipping date to change.

5. Chatbots are used to provide customer service

There are many eCommerce retailers aren't large enough to provide permanent customer support staff. What do you do when online shoppers need help?

Chatbots are gaining popularity because they offer better support than FAQ pages as well as assist forums. They also increase revenue, because when questions get addressed, customers tend to spend more. In 2019, chatbots were credited for bringing in $2.8 billion globally which is growing each year.

6. Less control over online targeting

It has also made online advertisements more costly, in addition being difficult to keep track of to determine the results of campaigns.

As a result, eCommerce companies must focus on establishing their own content and create their own marketing lists.

The growth of your list of subscribers to your emails is one of your most effective marketing tactics, because you can market to your list as often as you'd like. MailPoet and AutomateWoo each seamlessly integrate with one another and permit you to conduct effective email marketing.

If you're sending products to customers, this implies you have a database of physical mailing lists. This can increase the effectiveness of your marketing using that channel as well.

It's a reference to eCommerce trend #2 on this list about higher cost of advertising. By owning your own media, you can have greater control over your cost of advertising and marketing. Email and direct mail each fall under this category if you're using internal mailing lists. They're excellent ways to keep clients and boost lifetime value.

7. Brand ambassadors for the brand

And this is easily trackable, because you can give specific coupon codes, create personalized landing pages, and incorporate other methods which are unique to each brand ambassador, or perhaps, even every initiative you develop to promote them.

With the proliferation of social media channels and so young people spending their time on these channels, it could be a better method of advertising via social media, rather than paying for ads. But again -- it is dependent on finding an influencer who's viewers are well-matched to the products you sell. It's the first step to take should you decide to go with this strategy.

8. Alternative financing

Businesses that sell eCommerce are frequently ignored by traditional lending institutions. And that's okay, because eCommerce stores have their own needs and alternative finance options exist that comprehend what online stores require to succeed.

The flexibility of this approach is appealing to eCommerce businesses because it lowers risk and helps them stay nimble as they grow.

9. Sustainable business practices

In particular, among younger generations The awareness of the environment continues to rise, and customers look for businesses which are trying to do their part in reducing their impact on the environment.

Perhaps you'll have the ability to discover safer ways of handling returns. Can you resell them? Do you want to donate them? Repurpose them somehow?

Whatever you're able to do that works for your business and that also helps the environment, add an article about it to your about page or even create a completely separate page for your website. Also, you can add a few lines on your checkout page for additional incentive to not abandon your cart. For instance "All the shipping products we use can be recycled."

10. Personalized marketing

Personalization requires data. And data requires a method for organizing it and accessing it in efficient ways. This is why we have CRMs -- tools for managing customer relationships- such as Jetpack CRM.

A CRM allows you to track customer purchases such as invoices, engagements, conversions and other vital indicators. It also lets you build profile profiles of your customers that you could later utilize to deliver more personalized marketing.

If you are able to tailor your messaging to segments of customers who have similar preferences or experience (like parents vs. non-kids), you can be significantly more efficient in catering to the wants and requirements of each.

Personalization has become a popular trend in eCommerce because technology to track data and leverage it to boost the customer experience is only becoming better. And as mentioned earlier you own the information about your customers that means you have the ability to make use of it in the way that best suits your marketing and revenue goals.

The CRM can make your email marketing and other marketing efforts that much more effective once you start tailoring your messages

Get inspired by others, or develop your own trendsetter

It's not necessary to follow each trend. However, keeping tabs on the changing marketplace will allow you to make the most of opportunities. If you're constantly looking for ways to better serve customers and optimize your operation, you may just discover the next trend in your industry!

What trends from our selection might be best for your store? Did we leave any out? Tell us!