Sunny Lenarduzzi uses Video Marketing to build her Brand & Business

In 2019, video will be expected to make up 80percent of all web traffic in the year 2019. ( source). Mark Zuckerberg, founder of Facebook has revealed that 90 percent of the content posted on Facebook will be made up of videos.

Many businesses and entrepreneurs are beginning to recognize the change and are making adjustments to their social media strategies and strategies to stay up with the evolving patterns. Some have observed this trend at the start of time and are now far ahead of the curve. Sunny Lenarduzzi A renowned social media designer and business strategist, is among the business owners.

In only a couple of weeks, Sunny has built a profitable business which has assisted others in using videos and social media in a way that is efficient. Most notable is the fact that she worked together with Hootsuite in the creation of a YouTube series that increased the number of subscribers by 75%. Applebee could reach a billion viewers in just one day. Applebee was recognized as one of the top 20 YouTube Channels that are set to revolutionize the way you do Business in the eyes of Forbes and was broadcast in a variety of television shows across the country in addition to radio and magazines on the internet such as Entrepreneur, The Huffington Post, Social Media Examiner, along with Fast Company.

Sunny has also been the writer of many online classes, among which is her latest product that has a 90% conversion percentage at the time she made it available for the public (we'll examine the method she used to achieve this in this post).

Find the case study in the link below. You can visit this link to view the case study.

     Find our interview on the video, which includes Sunny Lenarduzzi here

She quits her "dream occupation" and begins an online-based business

At the start, when Sunny started her career as a broadcaster on radio around 10 years ago at the time she began the broadcasting profession, her objective was to become an official reporter for the 2010 Winter Olympics located in her home city from Vancouver, Canada. Within two years she managed to achieve the goal and, in spite of the satisfaction that comes with having achieved it, she realized that this was not the only opportunity to accomplish this goal.

"My principal ambition was to be the official reporter for the upcoming Winter Olympics", says Sunny. "I achieved it, but after I started reporting consistently I realized that though the Olympics was an important objective for me, it wasn't likely to be as satisfying as I had hoped it to feel."

Despite achieving remarkable results along the way to successful, Sunny was beginning to realize that the world of broadcasting wasn't exactly what she believed it would be. Sunny would like to think of innovative ways to accomplish things, but that wasn't something she could do as a reporter.

"It was as if I was under the control by an administrator. I was taught the correct words and methods to convey it. I was also given the most appropriate way to dress, and what I was supposed to convey that did not go over well for me" As per Sunny. "I was looking to create things that reflected my own design. I desired to create something that incorporated many of modern characteristics to enable me to interact with people on the streets, and not send out advertisements across the world."

Sunny knew that in order to become a free woman, she would need be free of the monotony in radio radio. Sunny wanted to be her own boss and create her own style as a business proprietor.

When Sunny returned from her work at the Olympics (literally on the next day) she launched an online magazine . It was her first company online that was legal and allowed to operate. "I was unsure of what to decide", Sunny recalls. "I was part of the 10 staff who worked on the magazine. We also made use of YouTube as well as video in order to help promote the publication. In addition, we utilized the use of the social media platforms."

This was the first time that Sunny made use of social media to boost the visibility of her company which she runs, and she was ecstatic every second of it. "I am overwhelmed by the fact that social media have the ability to talk with your followers and customers one-to-one and build authentic relationships" she says.

As Sunny continued to utilize social media in order to boost the visibility of her blog and to increase the number of people who read it, other companies became aware. "I met with a range of businesses from within Vancouver and also around the world. The business owners came to me and asked me the ways you've built your profile via social media, and hope that you'll an effort to enhance our company'", Sunny recalls. "So I created a consulting firm, and was able to work with many different firms in these diverse areas."

After she started working regularly with increasing clients after which she realized that the consulting might eventually turn into the principal source of revenue for her company. "For the last four and a half decades , I did not really talk about what I was doing, but did my best to connect to my clients from all over the world. I was able to grow this brand and develop these businesses via social media" Sunny says. Sunny.

Customers receive video tutorials and the instructor assists

Sunny had reached a stage at which she couldn't admit new clients. Also, she had to answer the same questions to different customers using a manner that she came to realize that was not the most efficient method of utilizing her time. "One day, I reached the point where I was being juggling a lot of customers and I felt overwhelmed", Sunny explains. "I faced a lot of questions that were similar over and over. So, I gave only one answer, but this isn't the best method for managing a company."

In order to solve the problem, Sunny decided to create videos to help clients, and then publish on YouTube. Its YouTube channel did not have any viewers in the moment She had planned to show the videos only to clients who were her customers, but she wasn't expecting people would be watching them.

One of the biggest queries Sunny was asked by her customers was about how to make use of live streaming. "One day I was in my room and thought I'd create an instructional video on how to best benefit from live streaming as this was the number one question I received" Sunny recalls. "The first thing I saw was the fact that my video had only a couple of hundred views the very first day. This was after the 1,000 views that I received over one day. After that, I had 80,000 views. I thought, "Oh my God What are these individuals who have these views?"

At the end of the day, her fans weren't the only ones who were trying to find out what they could do in order to benefit from live streaming for the purpose of market their businesses. People from all over the world are seeking more information on this subject (hence the greater than 100,000 views she has on her channel that is on YouTube). "I discovered how my channel on YouTube was also being classified by Google", Sunny explains. "It was being ranked on the top spot on YouTube as well as on Google Then I started thinking, "Wow, I'm sure I'm in the middle of something of. It's not a doubt that there's a need for information specifically about how to make use of social media to grow businesses and most effective methods to use videos to promote commercial businesses."

As if she had thought of an idea, Sunny chose to create video tutorials on YouTube. Sunny made a decision to make videos to her YouTube channel on a daily schedule. "Every week over the course of one year, I've made tutorial videos as well as I'm making videos. Just celebrated my second day birthday" Sunny says. Sunny. "It's totally transformed my life. It has transformed my business. My first venture was without videos on YouTube and 50,000 subscribers for an entire year. Today, I'm on average around 10,000. I've had 3 million views over the last year I'm now more than five million."

Certain of her videos were made pretty stunning. Have a look at the video tutorial she has for making videos with the phone as an instance. The video is currently viewed by more than 1 million views

The principal motivation behind the reason Sunny has decided to offer classes online is due to its ease of use.

Learning how you can use social media to boost the efficiency of an organization in collaboration with other businesses as well as gaining followers for your videos when you upload your videos to YouTube are crucial steps which prepared Sunny to move on to the next phase of her career path: developing online-based online classes.

"So I decided to investigate the market for online education in general and I was able to design my first class, which finished over a year and an hour later. The past two years I've designed two other courses" Sunny says. Sunny. "It's been an awesome experience and has been a huge journey of learning , however, I'm enjoying and satisfied about the world of education online in addition to the number of students that you can help and help."

In the case of Sunny designing online courses it was the ideal opportunity to connect with greater numbers of prospective customers than she had the opportunity to do through her job as a consultant. "It was the reason that allowed me to connect with an increased number of people and also realized it was much easier to expand my business as instead of having to work with each individual", Sunny explains.

This is a great occasion to impart the important lessons that Sunny realized

One of the primary reason Sunny is an extremely popular online course creator is how she developed her audience prior to the time she started her first course. But it wasn't until she started her class that she was able to handle a large number of inquiries for assistance daily that exceeded of the number of customers they had to deal with. Demand was greater than supply.

Sunny has managed to grab an audience who would be willing to pay for her services. She needed more than just consulting to promote her services.

"I was thinking about it and thought to myself "OK but I cannot treat every customer as an individual. How can I get in touch with the others in the same manner and provide the same support and mentoring and details?" Sunny thought about it for her own. "Courses can help."

The very first course she took online

When it came to take an extended vacation, Sunny chose to concentrate on something she was adept at, and was frequently loved by her colleagues as well as the people she was interacting with.

It's a great choice as one of the main factors in choosing a subject in which you're an authority is selecting a subject people consider to be experts in. It's easier to market the service you're providing your customers by portraying your self as someone who they are already familiar with your field of expertise.

"I concentrated on the things which I'm sure I'm proficient in and was getting many compliments from. It is essential for every designer of any kind of product that is paid for", Sunny explains. "For my case, the most important aspect was social videos. It was the fact that I hadn't onlymastered YouTube. This was due to the fact that I'd been spending the last five years studying YouTube and had the ability to make use of all the channels in order to meet demands of the business world, including Snapchat's connectivity to Twitter as well as Facebook and Instagram, in addition to Facebook to Instagram and Live streaming."

The very first course Sunny developed was recording income. Though she'd created videos for YouTube and other social media platforms the material required for the online course was completely unfamiliar to her. Naturally, there was a bit of education that had to be completed.

"The method of making the film wasn't the easiest one. The process was completely a disaster", Sunny recalls. "It was an incredible event because I learned lots with my coworkers who learned a variety of things. It was tough to make it through the event, but after the challenge was over afterward, we realized "okay to beat that challenge then we'll have the ability to do whatever we want to."

One of the biggest difficulties Sunny faced in her course's design was technology "It was quite difficult to build it" Sunny explains. "It wasn't . There were a lot of diverse integrations and making sure all of it worked with various systems and components, it was just difficult."

The use of HTML0 in the creation of her most recent online course

The way she works in creating online courses has surely changed since she created her first course online. In her most recent class YouTube Business As an example, Sunny outsourced several aspects for the development of the course's content to her team.

"The course of education was an ongoing daily event that was conducted in the morning and evening starting with the first lesson" according to Sunny. "We hired a contractor to create the video part of the class. We created the video, and then I designed slides, as well as other material while we worked with an editor on putting all of them together. The course also saw us outsource a lot of the laborious tasks needed for the development of the course. The result was an easier course to create."

"I think you're on top of the marketplace" Sunny says. Sunny. "I think your customer service is exceptional and that means you truly care about me. I'm hoping that you'll be able to reply to my questions whenever I need clarification."

One of the biggest nightmares for instructors is the fact that they are not receiving support from the support staff for technical issues within their courses. It is a major issue to be faced in the middle of an event which is significant, for instance for instance, if the checkout feature not working within your course in a proper manner, and you're not able to generate sales until it is corrected. We're well conscious of this which is why we place the importance in being able to respond to any request we receive from our customers within the most efficient time (and for us to make sure the checkout buttons you will find on your course sale websites work flawlessly).

"Why this has been so obvious for me is the time I began my program for the first time. The problem was very challenging to fix, and it took up to three days before I received a response. This is an issue that is being addressed by the market. It's impossible to solve this because people would say "I'm struggling trying to imagine what it could look like or doesn't work or anything else and I'd like to trade. It is possible to make some money. It's all about timing", Sunny explains. "You team has done incredible job at giving easy access to details and providing the highest level of customer care that I've ever had the pleasure of working with."

The course online she is attending has live-streamed videos

Actually, before Sunny ever thought about making her next class, she was required to identify the subject and decide who she wanted to reach. "We are blessed to have a huge group of students who are invested and are able to provide lots of free materials" Sunny says. Sunny. "We have been listening to your needs. I conducted a survey among my subscribers on what they'd like to see from YouTube and the responses taken into consideration when designing our course."

For the launch of her course Sunny launched an online boot camp in the Facebook Group ( Be Your Own Boss Mastermind Group). The concept was to offer students free instruction during the bootcamp via Facebook Live, and then give them her course to purchase following the successful completion of the boot program.

"The promotional campaign for YouTube's channel was pleasant because we did not make any advertising that was paid" Sunny says. Sunny. "We offered live online courses daily, each day, for 10 days consecutively. Each day we taught different areas via YouTube. In the beginning, we concentrated on simple top-quality. Then, we gave each day a different tip, and had the ability to address questions in the context of the group. Six days later we went over the Boss YouTube Strategy, and it took around one hour of coaching prior to presenting the strategy which has an 85% conversion rate."

An average conversion rate between 90 and 90% for all types of sales or marketing strategy doesn't happen often across the full spectrum of industries (kudos to Sunny for this achievement!). However, this wasn't something that could have been taken position if it hadn't. Sunny was extremely strategic in what she said to her audience.

"I believe that this happened because we made use of communities. It helped us increase our worth within the space of one period of a week. The students were well-prepared, we instructed the students, and informed them of any fees they could be assessed, as well as we laid out the course that the class would be comprised of", Sunny explains. "So they knew the probability of it happening and were well-prepared for the test. Also, they had put the money aside to invest into it."

     Content that is free to make so that you can earn respect from her fans.    

My opinion is that the most important factor in Sunny's success is her confidence in her audience and her trust, which she built by consistently publishing material without charge and never soliciting any other details.

"We aren't content creators just providing value, when there's something that could be commercially sold" Sunny says. Sunny. "A most of the times this will be a plan for launching that is fantastic. Find out the best strategies to launch your cart and everything else. There's a good reason for me to create each week a video for YouTube regardless whether or not I'm selling something. It's my goal to give live classes whenever I'm able, and I'm creating videos for every platform to suit every occasion. This is one of the top aspects many people overlook. You must continue to create new content and constantly expanding your personal network. If you have something to convince people to buy it then they'll be able to say "Yes! great! You've created something you could sell. Let me know about the idea. I'm in.'"

     "I'm developing the YouTube weekly video regardless of whether or not I'm selling something or not. In addition, I'm providing live streaming lessons whenever I'm able, as well as creating content on all my platforms constantly. It's one of the main things that most people ignore. It's vital to create videos and constantly expanding your network . "

Sunny Lenarduzzi

Sunny is a great example of the reason why publishing premium internet-based material for no cost can be a great way of developing a reputation, and positioning your self as an authority in your field . It can also make your customers more intrigued by the online course you offer. For Sunny she concentrates on videos an effective content strategy could also include various other kinds of information (like audio or written podcasts, for example) however, it will still be effective.

"The most important benefit for YouTube most of all, is that it's evergreen. I prefer to think of it as an "evergreen machine to drive traffic" according to Sunny. "You are not required to make content urgent as it doesn't drive traffic. Thus, I produce instructional videos that I am sure that my viewers will browse for long periods of time. So, I'm constantly receiving comments on my videos and I use these views to boost the amount of people who visit my website."

is a part of Five strategies for creating content that is at no cost that will attract your most desirable clients (Video)

Three of the most significant videos of Sunny YouTube's marketing strategy to YouTube:

As Sunny is known as a YouTube marketing professional with thousands of followers that subscribe to her YouTube channel. It's not appropriate to request specific YouTube marketing strategies.

If you'd like find out more details, we suggest you take this YouTube training for bosses. course. Three suggestions will assist in maximizing your results in marketing on YouTube:

     1. Content quality trumps video production quality

It's not essential to worry about the standard of your video (especially at the beginning of the launch). Your film's quality exceeds the best quality of your video's production.

"People tend to be very concerned and I definitely was one of them - about achieving the ideal lighting system, the sound and all the other aspects" Sunny says. Sunny. "But it's funny that I created videos for nearly a year prior to when I created my first video tutorial. I'd work all day on the videos. My initial attempt to make one of them took around eight hours of recording it was exhausting. There aren't any kind of feedback since there's been no search for them."

"The first time I created instructions, it was just because I wanted to do it on my own, since I wasn't thinking about giving them to my customers. When I first started making my first instructional video I didn't wash my hair on the day prior. I was wearing my pajamas. The room was situated across the other side of my home as I looked at my webcam. It was simple. After the video was over and it was over."

"So I'm sure it's about more than the camera's performance or the gear you're using. The high-quality of your videos and whether or not you're able to help people in solving their problems. This happens in a variety of videos on YouTube. Some videos receive millions of people . These videos were produced using iPhones. iPhone."

     2. Briefly introduce yourself for the sake of explaining why this video is all about.

Many viewers who watch your content on YouTube search specifically to locate specific content instead of searching specifically for content created by you. So, the vast majority of viewers who see your YouTube video content at first don't recognize you as a person.

"A majority of people will likely find you on the internet, however they will not recognise your real identity", Sunny explains. "So every time they see my name and go to my YouTube account regardless of how long they've been watching it for, I'll take 2 minutes to explain the person I am and my history, why I am who I am, what I do, and for them to watch the video. But they'll be able to stop because there are many other users asking similar concerns. This is why it's crucial that your videos have a 5 minute intro."

As you begin your video, begin by introducing yourself with short and concise language. and then explain to viewers what they will gain from the content. What you share comes immediate. The sharing could inspire viewers to see the complete film.

     3. Always include a call-to-action (CTA) within your video

To reap the full benefits of having an audience an active participant on YouTube in order to get the most benefits they offer You must provide your viewers with the chance to communicate with you but not in the manner that can be found on YouTube. "Because viewers visit your website and aren't aware of your existence typically so it's essential to make sure that you maximize the exposure of your site" Sunny says. Sunny. "You are not going to want your viewers looking at your video and then considering "okay it's fine', however, they aren't focusing on your video."

While you're creating your videos (typically towards the end of the video) provide your viewers with the option to take the desired decision. It's referred to as a Call-To Action (CTA).

"If you're an offline business offer them your telephone number. Make them aware of the website as well as your email address and provide your customers the necessary details to allow them to visit your site and ultimately become a client. If your company is online, offer them free checklists, guidelines or cheat sheets. Add your email address to your database. It is then possible to contact the people who have visited your site to offer you a no-cost 15 minute consult" Sunny says. Sunny. "Whatever you do to improve website traffic and the customer database is crucial to the overall success of your company."

"The chance to launch two different programs to drive traffic forward without spending even a cent on marketing is not common in this area. "

Sunny Lenarduzzi

     The web-based way of teaching has changed Sunny's way of life    

Sunny's story over the last 10 years has been inspiring. Beginning with broadcasting and reporting on major events such as the Olympics 2010 to reporting on her broadcasts of her coverage of the Winter Olympics in Vancouver, along with the launch of an online magazine , as and consulting with various groups, and also bringing in millions of viewers who have joined her YouTube channel YouTube and, recently, making and selling online courses online.

In all the things that Sunny did by her business venture the decision she made to begin sharing her story with others via YouTube as well as other social media platforms was certainly one of the most significant.

"If I think about my current situation with regard to my recent two years, this is truly remarkable. Most remarkable is the amount of things which have occurred in just two years. There have been many incredible events that have occurred in just two years . It is due to the fact that I made the decision to embark on my own journey" Sunny says. Sunny. "I began managing 10 clients at once prior to being recognized as well as embraced by the general public. The experience changed my approach to work, as well as how people consider my work. I was able to travel and connect with individuals from all over the world, and working with a variety of fantastic businesses, in addition to growing my client base and my students numbers by several tons."

The knowledge that her writing has helped thousands of people and continues to reach up to thousands every day, leaves Sunny filled with joy and fulfillment. Her work assists others in making improvements to the quality of their lives and their businesses . In that way Her efforts have made an significant difference.

"The main reason for me to rise and go about my day is leaving a lasting footprint. I'm sure that I'll pass on through the generations to leave an impactful impression on the lives of many" she states Sunny. "So it's possible to imagine the greater amount of individuals that I can help, and the more chances for me to achieve success in spreading my effort in helping people be their own bosses any way they want That's my goal every day. This is what motivates me that's why my online courses have been able to accomplish what I've been aiming for because I've been able to aid a broad range of individuals."

The final guidelines for the makers of online course.

In the course of our conversation, Sunny was asked to provide some thoughts on the final steps to take for those who are seeking to make a profit through sharing their experiences with other people.

     1. Pay attention to your audience

It's a great idea to publish helpful and free information online, similar to the way Sunny has been doing for many years. It is the ideal chance to increase your followers through social networks. The most effective way to increase your following is knowing the requirements of the people you want to reach. Knowing the needs of your target market can help create programs and materials that appeal to them.

"My greatest lesson I've learnt from everything you've done was to listen" Sunny says. Sunny. "Listen to the extent you're able to. Pay attention to the phrases used by people to describe what they're seeking or would prefer to hear from your company. Make use of this data to aid you with your marketing."

     2. It is essential to demonstrate your worth to the people in the neighborhood you reside in.

Customers buy from businesses which they trust, like and are confident in. Making material available for no cost, as well as marketing your brand can make people feel more comfortable with you as well as be familiar with the company you represent. The people who feel most at ease with your personality and your style are likely to be enthused by your work. The ability to convince the viewer that you are interested in their needs is crucial in order for them to trust your character.

"Just keep it in mind" Sunny says. Sunny. "Care very much about those who you come in contact with. Be consistent in creating regularly updated content that helps those in need and builds a a community of people who want to be customers the duration of their lives."

We would love to hear your ideas with our Sunny!

To find out more about Sunny or get in touch to her via email, visit SunnyLenarduzzi.com

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