Selling Domain Names: The Ultimate step-by-step guide

Sep 1, 2022
Learning how to sell a domain name

The internet is full of value. internet. This is something that people have been talking about from the early 1990s. A majority people are discussing the website of their company. Your site is the presence you have online and the world's window to your business.

This business has grown immensely lucrative and many entrepreneurs have taken it on as a side gig or full-time occupation. Full-time domain flippers who succeed have made up to 100,000 dollars per year..

What should you consider prior to putting your domains up on the market for sale? What steps are necessary to earn into a profit selling of domain names? In this post, we'll walk through the steps needed that will aid you in understanding how to offer a domain to get the best cost.

What To Consider Before selling your Domain

What will you sell?

If you're looking to dispose of the domain you own, then you have to consider where the domain can be sold. There's a myriad of options to consider this. Actually, there are so many options available that it could be difficult to decide on one. That's why it's recommended to familiarize yourself with the best heavyweights.

Below are the products that are not in any particular order.

Flippa

Flippa is a marketplace you could use to market domain names and even entire websites and businesses. Premium service is priced at an amount of money per deal (up at $499) dependent on the amount of your sale. Furthermore, they pay a 5 percent commission for the sales that succeed.

The Flippa website pricing page
Flippa is charged a listing fee plus a commission

BrandBucket

BrandBucket is the sole marketplace that offers carefully curated content. It is necessary to include the domain name and get approval to add it to the. After approval, your listing will include an explanation, along with a customized logo. It costs $10 for registration of an account and, once you're on BrandBucket, you're not allowed to sell your listings elsewhere. There's also a 30% commission.

The BrandBucket website
BrandBucket

Sedo

Sedo is active since 2001 and offers more than 18 million domain listings on the marketplace. With Sedo it's possible to get the top customer service and escrow service in-house along with a simple display dashboard. Sedo is announcing its listing on a vast collection of partner sites. Listings are free the commission rate varies between 10% to 20 percent.

The Sedo website
Sedo

Afternic

Afternic website
Afternic

Do you have valuable Domains?

First, what is the length?

Everybody would prefer a domain that is short as they are easier to recall. So, if you've the capacity to remember the shortest and most basic domain you could sell it at a more expensive price. it.

In turn, what keywords are being used on your site?

Websites with key phrases with a high volume is more valuable. Keywords are an essential element of the SEO procedure, having keywords with high value on your website will attract potential buyers who are trying to rank high for the keyword.

What is then the reputational value of your website?

Create realistic goals

If you've chosen a market and determined the worth of your business It is important to establish achievable sales goals. Do not set your sights too high or set too low. If you are convinced that you'll make one million dollars on your domain and it only gets sold at a few of thousand, then you've failed your own business.

If you're deciding on the amount you'll ask Take the steps previously mentioned to determine what you need as well as what's reasonable for you.

How to Sell the Domain Name (8 steps)

1. Check out recent research on similar Domain sales

In order to precisely estimate the worth of your domain is crucial to take a look at the current market. Although you may think that your domain can fetch lots of money if there is a shortage of buyers and sales comparable to than your projection, you might need reconsider your objectives or wait until a more suitable time to sell.

It's possible to utilize websites like NameBio to find the most recent registrations for domain names. Also, it provides data from the past to comb through domain sales which amount to $1.5 billion. The database is updated daily and is a great method to assess the current market conditions and find out how much your competition's profits from their sales on domains.

Namebio homepage
NameBio is a site which lets you study the sales of related domains

If you're looking to earn more than $50,000 on your domain. If you utilize such a program, it will let you know the performance of similar domains. If the domains are selling for around $30k, the goals you set could be overly ambitious.

In the event that this happens, increase the search terms. NameBio lets you search up to five years in the past. If you find that the demand for words such as these changes with time, it may be better to hold until the time is up. If you discover that the $30,000 mark is in the upper end of the list in the past the past, then it might be an ideal time to take action while it's hot.

2. Set and decide on Your Domain's Value

After you've done your research regarding the market then it's the time to add a price tag to your domain by setting the price. But just because markets say this or that, and you believe that your domain's worth an amount, there's always the chance of under or overvaluing your domain.

The estibot homepage
You may make use of Estibot to determine the domain's address

It is the reason why there exist tools for assessing the value of your domain to assist you understand what's happening. A tool like Estibot is able to determine the value of your domain through an algorithm that takes into account various factors, including:

  • Length
  • Keywords
  • Pronunciation
  • Search volume
  • Cost per click

Unfortunately, the appraisals based on machines don't have the same rigor as ironclad appraisals. That's why many property owners choose to have their property appraised by an experienced appraiser. It is particularly important in cases where automated service and the price history is giving the property owner an enormous amount of cash. Be sure this isn't true to be true.

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Domain name brokers will give you an impartial analysis of the issues that you're facing. They're well-informed about the market and are able to anticipate the future trends. If they are convinced that sitting around for a few minutes can only boost the value of your domain then it might be wise to take it off.

Be aware that hiring an expert appraiser can reduce your income, as it's an added expense.

You may also sell your domain name through domain selling and buying forums. But this is an open public forum where everyone can join in. So bear this in mind while in need of assistance.

3. Create Your Listing

The next step is to create your domain listing that the one you'll use. You're now able to craft an effective selling message that highlights what is unique about the domain you're trying to sell.

If you'd like to distinguish your site from others make sure you include lots of information. This means you should list more than your domain along with the asking price.

However, what information should you add in your domain listing if would like to draw interest? How can you craft an appealing marketing campaign for your domain?

In the beginning, discuss how much traffic it can generate in the case of a domain is currently being used. If you've used it for a long time and it has an established record of success. Any existing authority that is possessed by your domain should be included to paint the picture of possibility of the revenue your customers could earn when they purchase from you.

Analytics can be your most reliable companions when it comes to this. If you are able to demonstrate the efficiency of your domain and its profits potential, the more appealing your domain will appear to potential clients.

Talk about how memorable it is and the way it could translate to actual dollars and cents. If you're making use of an ".com" URL, then talk about it and promote the benefits of that extension.

4. Add Your Contact Information to the WHOIS Directory

The ICANN website
Make sure that prospective buyers discover your contact information

These online tools allow users to look up registration details of domain names using the WHOIS protocol as well as an alternative protocol called the Registration Data Access Protocol (RDAP) as well. If you choose to use the RDAP protocol option, you will have enhanced security, standardized format, internationalization support in addition to being in a position to provide different access to registration data.

This helps prospective buyers locate them when they're in the market for precisely what you're selling. When you're listed on directories, buyers who are highly invested will find you even if they're not checking the market you've selected.

When you post your info on one of these directories it's like fishing. It's putting information on the market and waiting for someone else to grab a bite.

5. Check Your Domain

An example of a domain for sale landing page
A For Sale landing page can let potential buyers know that you're selling

You shouldn't put up an "for-sale" site that has contact details and expect it is enough. Like we mentioned earlier, it is essential to sign up your domain on a market that is appropriate for your requirements. Many factors determine the best platform for you to choose.

They include:

  • The quantity of commission paid is deemed to be successful in the eyes of sales markets
  • There is a cost for listing your domain
  • If the market requires exclusive rights over the listings
  • The normal traffic flow of the market
  • The success rate is a measure of the success rate in the market.
  • If the marketplace offers an affiliate network that will also show your sales,
  • If the market is equipped with an escrow system

You can get an easier way to sell your domain on an auction site. When using one of the auction sites, just make your list, select the minimum bid and observe as interested buyers compete and push the cost up.

Domains for sale on GoDaddy
Domains can be sold at auction for fast results

Much like eBay it is possible to add the "Buy it Now" price that someone could click to cancel the auction at a certain price. Be aware that when dealing with auction sites that buyers tend to be domain industry customers as they're probably trying to get a lower price so that they can flip the domain at a profit.

6. Find an Buyer

It is also possible to engage a domain name broker to contact prospective buyers and handle the selling. They will need to pay an amount of commission but it may help you locate an ideal buyer. Since agents earn commissions and are paid a commission, they usually only work on high-end domains within the upper five-figure territory.

7. Utilize to Escrow Service

After you've identified the right buyer, it's a good idea that you hire an escrow service to handle the cash transfer procedure, in particular when you're transferring a significant amount.

It's a good thing that many marketplaces come with an escrow feature built in to. If you're planning to sell through platforms that offer this feature, you've gotten yourself out of a mess. If your platform isn't equipped with an escrow feature then you'll have to employ an independent service.

Escrow services protect transactions by ensuring funds are received in the right amount prior to when the ownership transfer takes place. Once that's taken care of the domain passes into the possession of the new owner.

Escrow services can be used to secure your transaction
Escrow services can be used to help protect the transaction

If the buyer fails to make the payment in full, or you, as the seller were not able to transfer the domain over to the buyer, the Escrow company has all of the agreed-upon and signed details and may provide them as proof should the matter go to court.

8. Transfer the domain

If it's the time to transition the domain to a new owner, it is your obligation to assist and manage the process. If you're making use of an Escrow service, however, it is still important to observe how the process takes place.

In this instance, you need to be available to address any questions from buyers which may arise. If you know how the sale is progressing, you will be in a position to address any questions promptly and eliminate any worries that might cause the sale to fall to.

Summary

The selling of an domain name is profitable, however If you're unprepared, you could end up having a lower sum. So, it is important to educate yourself about how to promote a domain to increase your odds of making sales.

Before you start your journey, consider:

  • Where do you want to provide
  • The worth of your domain
  • Realistic goals for you

When you're the one to go to market, make certain that you

  • Find Similar sales
  • Determine your budget as well as the amount you would like to spend.
  • Create a compelling listing
  • Include your contact details
  • Make the domain available to be sold
  • Find a buyer who is interested
  • Make use of an escrow system
  • Transfer the domain's name to the new owner

Following the guidelines that are in this definitive guide and following the advice in this ultimate guide, you'll be able make sure that the earnings generated by your domain name climb higher.

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