selling Digital Art Online for Free (Guideline for Selling Art) in 2023The Art of Selling
Last updated 1 March 2023
The process of learning the art of marketing their works online has led to massive opportunities to share and profit from their work with other artists who are also art lovers. But, many entrepreneurs who are creative are in uncertainty about what steps they should take and how they can create a solid online web presence.
If this could be a common scenario and you're among many artists who are wondering how to market their digital artwork online, this article is to help. This article will guide you through all the steps that you must know in order to offer digital artwork on the internet for free.
Below is a brief overview of the topics that we'll be discussing:
- Benefits of selling digital artwork online
- How do you create your first ever digital art work
- How do you market your digital work
- Sell via online marketplaces
- Sell your products through your site
- A step-by-step process for selling digital art online without cost
- What other digital goods could I offer for artists?
- FAQ
Advantages of Selling Digital Art Online
There are numerous advantages of selling digital artwork online in comparison to traditional art
1. Affect a wider range of people
Digital artwork sold online allows the artist to reach out to a global market and expose your work to a wider market instead of selling your work traditional ways.
Digital art is also able to be more affordable when compared with creating original art using traditional mediums like oil painting. The selling of digital artwork online makes your artwork more accessible to a larger number of customers, which includes those who may not have access to galleries with traditional artwork.
2. Cost reduction. There is no more cost of products
Selling digital art online eliminates the requirement to store physical art and the cost of shipping. This is an economical option for artists.
3. Unlimited passive income potential
Selling digital art can potentially provide passive income for artists because it allows you to sell your work over and over again , without having to pay additional costs for production or shipping. There is no need to be a part of the fulfillment of orders because many online platforms will automatically deliver your artwork digitally to the customers once they've completed their purchases.
4. It's so simple to accomplish with a small budget
Digital art can be easily sold and distributed through various online platforms, making this process simple and easy both for the buyer and artist. Artists have the option to sell your digital art anytime, anywhere, providing you with more flexibility and greater management over the sales and earnings.
How can I create Digital Art for Sale
If you're an established artist, you're probably acquainted how you can create your own digital work employing Adobe Illustrator, Procreate, Rebelle and many other programs that is specially designed to be utilized by artists.
However, digital art doesn't need exclusive art creation using a digital medium. Investing in a good quality scanner will allow artists to convert their artwork including watercolors to downloadable digital files such like PDFs and JPEGs.
The most important thing to think about here is the dimensions of the bed. Most budget scanners come with typical paper sizes, like A4. If your work is that is larger than this then you'll need an additional scanner, or you have to master the ability the art of taking individual scans and then stitch them in an application like Photoshop. In addition, you'll probably use Photoshop to increase the quality of your digital images to ensure they're available for sale.
Be aware that clients may grow the size of your images after printing them (so ensure that you print at an appropriate resolution). The majority of printers print in 300 dots (dpi) so 300 dpi resolution should provide plenty of resolution in larger sizes.
One thing you should keep to be aware of is a higher resolutions mean bigger files. There are many artists who upload different sized files on their storefronts for customers to select which one is appropriate to them. There is the option of uploading multiple files within one list Each file can have the capacity to be as large as 5GB (this will usually be adequate for most artists).
Do I require any other apparatus?
A decently equipped PC or iMac is certainly a great help during the process. It will require ample memory to manage those massive documents and a high-quality screen with accurate colours.
We've talked about Photoshop previously. It's an excellent tool for cleaning the digital content as well as removing backgrounds. It's fairly simple to useand will find tutorials online for help. Cleansing digital files is especially essential if clients want to expand the size of the prints they print.
How can I make money selling Digital Art Online
There are two major channels that allow you to sell your digital artwork online
By using online marketplaces
There's a myriad of online marketplaces that allow the selling of the digital art you create, such as Etsy, SketchFab, CreativeFabrica, ArtStation, DeviantArt, as well as many others.
Here are the advantages and disadvantages of selling your digital artwork in online marketplaces
ProsPros
- You can access the marketplace's customer base Access to the market's well-established customer base and traffic so that you don't have to do as many advertising as in the event of driving traffic to your own website (there are some caveats to this approach; check out the section on pros below)
Cons
- The low margin for profit is common in online marketplaces usually costing high fees when compared with selling from your own website. In addition, some marketplaces may also charge listing fees regardless of whether you're able to sell your original digital work.
- Payouts delayed: The majority of online marketplaces will only payout your income after you reach the income threshold for an amount specified or after a certain dates of payment (e.g. monthly).
- Little-to-no customization of your online store and product listing: One of the benefits for being an artist will have the ability to display your unique style and aesthetics on the look and feel of your online store however, this isn't always possible on the online marketplace. The shop (e.g. Etsy Shop) will look exactly like the store of other sellers with minimal individualization.
- It's not your job to manage your customers' data: It's not simple to gather your customer's emails and keep in touch with them to maintain relationships and advertise your new products.
- There are some online marketplaces that be surrounded by intense competition. You'll need to constantly fight for attention. However, if the online market changes its algorithm for search results (which has definitely happened multiple times on various websites) your listing in it may be removed on search results, and so could it could affect your sales prospects.
- It is a challenge to build trust between your customer base You are basically buying from an online mall, where they can see your art digitally, and works of other artists as well. Oftentimes this results in pricing battles or buyers choosing the lowest priced merchandise, which can be detrimental artists who want to make a name or premium on their unique art work.
- Limited marketing tools Marketing efforts made via the internet are generally restricted to offering coupons or discounts. Selling on your own website using platforms like permits you to create a range of innovative marketing campaigns, ranging from single-offer discounts to full-fledged affiliate program.
On Your Own Website
Selling digital art on your website is as simple as the registration for an online store, such as one where you could add your art work and design a completely personalized online store.
There are advantages and disadvantages selling digital artwork through your own website.
Pros
- A fully customizable online store or website that allows the artist to sell their work of digital artwork
- The potential to create additional income streams through the sale of other items from your website (e.g. merchandise, online classes and art commissions and coaching services as well as memberships and other)
- Full control over your customer experience
- Full ownership over your customer's information, which allows you to make use of email marketing to advertise your digital art items to potential customers
- You will be paid quicker as the majority of eCommerce websites pay you immediately by using payment processors, such as Stripe and Paypal
Cons
- It is essential to guide visitors to your website which may take time based on your marketing efforts
We suggest selling your work via your own site. The benefit of this option is that there's no need to choose. It's possible to market your work on your own website as well as on the internet marketplaces simultaneously. Spread your wings to increase the likelihood of making a sale!
If you're looking to offer your products on several platforms, it is best to choose platforms that offer an perpetually-free service to ensure that you do not be required to invest a penny until you've earned the first dollar. Let's look at how you can get started in selling your work on the web in the next article.
How do I sell Digital Art Online Free
1. Start an online Store with free of charge
It has a comprehensive list of features which include:
- Generous forever free plan. It is ideal for creatives who want to create an impressive website without needing spend a penny
- A simple to use web-based website builder, with drag and drop editor (no need for technical expertise)
- The eCommerce toolkit is built-in so that you may sell many products including Digital downloads (e.g. digital art, design assets) Online classes, art tutorials, coaching services and custom commissions for art related memberships, as well as physical products
- Secure features include limit downloads along with the ability to stamp PDFs, which assist in stopping the spread the piracy
- Storage space that is unlimited is great for those who want to upload huge image files to your sites
- Hosting and domain for your site is completely free (you have the option to join custom domains if prefer to)
- Integration with payment processors Paypal and Stripe so you will be paid instantaneously once orders arrive
- Effective marketing tools for marketers including referral systems affiliate marketing and cross-selling. coupons, as well as the marketing through email
- If you have an existing site, you could use the opportunity to add an "Buy" button to your existing website
- There's plus!
As a side note, it has maintained its generous forever free plan for over 10 years. Therefore, it's safe to conclude that this plan won't be changed for a long time!
Join to obtain an account for free (no details about payment required) to go through the rest of our tutorial instructions here.
SELL DIGITAL ART ONLINE
Join the more than 130,000 sellers who have built online businesses using
2. Upload your Digital Files for Product Listings
After your work is in an e-commerce format, you are able to incorporate them into product listing. You can add any kind of file format on so that there is no need to worry about changing your documents.
includes a thorough procedure on how to upload the Product Description of your digital artwork Here.
Above all, here are a couple of other important things to keep on your radar:
- Make sure you have a striking cover picture to promote your products. If it's required, make an illustration of your art with the help of graphic design software like Canva
- Powerful product descriptions will not simply entice customers to buy, but also help you get ranked for organic traffic
- Another thing you can do to boost your customers' purchase conversion such as customers' reviews as well as "Related items"
3. Set pricing
If you're new to selling online, choosing the right price can be one of the most difficult decisions. You need to determine the right point that will allow you to earn an income and establish a reputation while not overselling yourself.
Check out the prices similar to yours of similar artists sell on the internet. Be aware that you have the ability to raise prices whenever you grow your reputation and visibility.
Furthermore, you can create a cost based on the amount you would like to receive from your clients to pay an additional "tip" along with the minimum cost.
4. Make your site attractive
Source: https://shop.alainajensen.com/ (Example of a Design Assets Online Store on )
It is possible to select one of the themes available for free to design a beautiful and stylish style for your website or build it from scratch making use of the drag-and-drop, no-code store builder. The site also comes with the easy to follow video tutorial of how to build your own website completely free with their builder for stores, so take your time and build a site that represents your unique style as an artist!
A strong online presence is essential in selling digital artwork as well as showcasing your art work. Your website must be simple to use. You can create distinct web pages for your website to show off your work, your contact form for your bio as well as your biography. Finally, you can add your online store section. Use only high quality photos and proofread your text to ensure that your website is professional looking.
5. Promote your website or online store
When you've everything set up and ready to roll now is the time to advertise and get people on your website so they are able to browse through your site and buy items.
Here are a few low-cost strategies for marketing to get going:
- Create a following on social media. Social media is a great opportunities to meet potential clients and showing off innovative ideas.
- Get to know other professionals and artists in the field. You may be able to promote your stores online or invite associates to join your network.
- Participate in virtual art shows or join galleries to increase the likelihood of selling your work.
- Develop content that will engage readers. This could be newsletters, blog posts or perhaps questions and responses
What other digital products can I Make Money with as an Artist?
Artists can sell a variety of digital items that go beyond digital artwork or any other type of art. Some examples include:
- Art tutorials that are available as online courses
- selling memberships (exclusive details similar like Patreon but you're able to sell memberships through your own website)
- Sell other digital downloads including ebooks, coloring packs brush sets, design assets, and many more
- The licensing of your art artwork is granted to commercial usages
Below are links to tutorial videos in which you will be able to see how it's done to sell the kind of items you sell by being an artist. It will assist you in getting your ideas flowing about how you can establish this income stream yourself.
Final Thoughts: Making money selling your Digital Art Online
The selling of digital art online can be a lucrative and exciting option for artists. Thanks to the rise of online retail and online platforms, it is now more accessible than ever before to reach an audience across the globe. Utilizing the suggestions and strategies outlined in this guide to increase your chances of success and earn money off your passion for what you do.
Whether you're a seasoned artist or are just beginning your journey, It's easy to market your digital artwork and get your work seen in a large audience. The company offers a long-lasting, free plan that lets you start an online enterprise without paying anything. It comes with all the tools you need to turn your artwork into a successful company. Start selling your digital artwork on the online marketplace for no price today!!
FAQ
What exactly is digital art?
Digital art is an umbrella term that encompasses all kinds of work created with digital technology, regardless of the phase of the procedure. In the example above, one could take a photo and then utilize digital tools to alter the image into a work of art. Digital art can comprise drawing and art 3D modeling, manipulation of photographs and animation, pixel art and many other.
How should I price my digital work?
Digital art is offered at prices ranging from a few of cents up to millions of dollars, based on the work and its creator, and on whether it is sold as a single NFT or as multiple copies. If you're creating individual versions of digital artwork, you might be selling them for $100 or more. In the case of selling digital artwork which can be purchased over time, such as general images, then the price will likely be in the $1 - $50 range.
Do I have sufficient work of art to allow it to be sold to prospective buyers?
The only way to determine if your work is worth selling is to test it by selling it. It is difficult to determine if an art work is "good" and not as this is so subject to interpretation. The artwork that people like may be considered boring or poorly designed by another person.
Are you a digital artist? Is it really worth the effort?
If you enjoy creating art in digital form and are interested in becoming a digital artist can prove very rewarding. The process can take a lot of duration of time to make significant amounts of money, the majority of digital artists earn a regular salary through their jobs. Be prepared to put in the hardwork to grow your clientele before you can begin seeing the benefits of your investment over time.
Are prints sold on art available for sale? make money?
It is possible to view them as an artwork created digitally because you've likely designed the artwork using a computer or other gadget, and are selling them via the web. These can be a very successful way to market your artwork, particularly if you're a lover of art that's suitable for printables. You could, for instance design borders, calendars, checklists or other items which is print-ready.
Are you of the opinion that the representation in digital form of my work is it not considered to be genuine art?
Digital version of your art cannot be considered authentic artwork. It's not cheating: even digital fine art paintings or graphic illustrations in digital format or digital sketches require a great deal of skill, time, and energy. Digital art works is able to be replicated many times, without loss of quality, they still have significance as art. The use of NFTs to provide digital artworks the distinct, distinctive feel and look of real artwork.
It's better to set up an Etsy online product listing, or have a product page on your site?
Do I have to offer prints of my art?
The selling of digital copies of your art is easy and enjoyable alternative is for your clients to have the option to buy art prints directly from you. Certain customers might be equipped with the printers needed to print your digital art work that can showcase your creations with the highest professional quality. Prints of art are available through print-on-demand companies who print your art upon demand. They then ship your artwork directly to your clients. It is possible to earn a good profit margin by selling art prints.
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