The Thousand Solutions Blog

Selling Benefits instead of Features and Boost Conversions

Sep 8, 2022

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Benefits and features is an everyday expression in the world of business and especially in relation to sales. What does it really mean? What is the best way to differentiate the difference between benefits and features?

For example, scalability. When a software product is able to be useful and relevant as your business grows, is that a benefit or an advantage?

It is not uncommon for the distinction to be unclear, however coming to recognize the distinctions between the benefits and the features is really important for sales.

If you are able to describe all of these points to potential customers then you'll have an easier time proving your business's value to them.

In this blog post We'll look at how you can market benefits, not attributes. We'll also discuss the definitions of each of these things, and talk about how to best describe the features and advantages of your product to potential clients. So, let's get rollin'.

Benefits and Features, Definitions

It's tough to dig into the ins and outs of it without some basic definitions. Therefore, to begin we need to define what the benefits and features are.

What's an attribute?

Let's go against the alphabetical order here to begin with the term "features. In terms of business, a feature is exactly what it sounds like. The term "feature" is used to describe are the primary features of a service, which help define what it is, what it is, and what its function.

Let's say, for instance, we want to take . The main feature of this is that it offers entrepreneurs and small businesses with the resources they require to make money from their WordPress websites.

What is a benefit?

Benefits are benefitis how a feature of a product or service can enhance the lives of people in some way.

So, What Does mean to sell Benefits Not Features?

Imagine a product or service you've used. Or better yet, think about your own business online.

You can probably describe its features pretty easily. What does your business do, and how does it achieve it?

Benefits are a bit harder to define. Before you are able to describe advantages to your clients There are two aspects you need to understand first:

  1. The actual product
  2. The buyer's goals and challenges

Obviously, understanding your business is crucial to be competent in explaining your business. In addition, you have to understand what the customer wants and the issues they are facing.

This may be due to the fact that each buyer is different What one individual might find beneficial is not necessarily beneficial to an entirely different buyer. Things you would consider beneficial may not be relevant for someone else.

This is the primary distinction between features and benefits. The benefits are applicable to all potential buyers. The benefits, however, may vary from person to person.

In particular, it can be utilized for a variety of purposes. The creators of our software do things such as:

  • High-quality Paywall content
  • Make different levels of membership
  • Create "buffet" like membership sites
  • Offer their users customizable coupons
  • And so on

And all these use cases have differing benefits. For example...

  • Paywalling provides creators with confidence that their content is protected from unpaying eyes.
  • A built-in LMS is extremely easy to create coursework.
  • Varied membership levels allow an author to lure new users by providing content at no cost.
  • Content dripping keeps customers wanting more and keeps content fresh.

It is evident that in order to market benefits, it is essential to know the service or product. For selling benefits, you need to know the person buying it.

Selling Benefits instead of Features

The bottom line is that benefits are more dependent on the buyer rather than the item or service itself. The focus is on what the user's experience will be improved after making the purchase and not the specific things that the product does.

Do these things? For sure! The trick lies involved in the spinning of the data.

If you focus your talking about the advantages that matter to a specific person and you'll discover they're more likely to become interested.

Following are a few tips you can follow when trying to sell products based on their advantages.

Know Your Customer

I can't overstate the importance of this particular point. In order to make a successful sales pitch, you have to understand the things your customer is interested in.

If you don't understand your customers (and the majority of people don't feel understood by the businesses that they purchase from), you're in trouble.

Do Your Research

Collect data in order to determine the factors that make your clients tick. This "gathering" can take all sorts of forms, everything from interviews to surveys as well as the use of social media.

The point is to set your sights on figuring out what it is the customers would like. Discover their desires, goals, thoughts, and schemes.

If you know your clients and the things they're searching for If you know your customers and what they're looking for, you're well-positioned to sell your product or service to your customers. Make it personal. If not, it may come off as generic, uninteresting, or irrelevant in relation to the circumstances.

Pay attention to Pain Places

In describing the benefits of your company You'll discover it's simpler to think about your clients' pain points. That way, you can describe the advantages that will eliminate the issues.

Don't Overdo It!

Imagine you're planning to make an Facebook advertisement to advertise your online training course. There's about 1,200 x 1,200 pixels worth of space to hook and attract your potential customer. It's not much space to play with, so you need to be intentional.

Take note of which benefits are the most important to the person you wish to attract. Then drill down to address these two or more areas.

If you offer more than you need in a single pitch, it can come off as inauthentic and even confusing.

If you take ten minutes talking about the two benefits, you can go into pretty great detail. If you're spending your time describing the two different ways that your company can tackle two key issues...

Well, like I said Quality over quantity. Make sure you are precise, focused and precise. Customers are likely to thank you for it by making purchases.

Case Study: TheGuitarLesson.com

Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of TheGuitarLesson.com, a -based online business.

Tom's website has more than 300 video lessons, available at a variety of membership levels from free to paid. It makes great use of paywalls to safeguard tons of high-quality video and educational content.

In other words, if you were Tom who was Tom, what would it mean to sell the benefits of TheGuitarLesson.com as opposed to the features? What benefits can his company offer that merit advertising?

Its principal feature is simple. It's a website that provides videos online for guitar lessons for anyone who signs for an account.

To some customers, a one of the benefitsof online guitar classes could be the accessibility. For example, this benefit could be appealing to those living in remote areas or those with disabilities.

The accessibility could also be a benefit to a customer who does not have time to travel and take private lessons. Being able to take guitar lessons at any time and from anywhere could be a major gain for those who are having difficulty focusing their schedules.

Another positive aspectof the online lessons for music may be privacy. If you're an introvert who's not interested in sharing their off-key attempt at chords to the other students in the class and their parents, privacy in lessons online could be an important gain.

Use a cheat sheet

Finding the best benefits of the features may be confusing until you get the grasp of. But if you need to sort out any type confusion regarding marketing There's an old-fashioned answer - the classic outdated cheat sheet.

I created mine to look nice, however you can draw a cheat sheet equally well. Make the "feature" column, and the "benefits of this feature" column. Then put on your thinking cap.

You'll be surprised how quickly you'll be able to make the benefits of your site's functions are explained to you in this way.

Use Artificial Intelligence

If you really want to take the easy route (and why wouldn't you? ) You can delegate the hard work to the machines.

A template is literally called Feature to Benefit.

To use Jasper's Feature to Benefit tool, simply type in a quick description of your item and choose a tone of voice.

Click "Generate AI Content", then Jasper gives you the benefits that are associated with your product. Seems like too good to be true you think?

Below, you can see the screenshot. I entered in a short description of this blog post. And, as you will see:

If it's about longer-form content, the verdict is still out regarding Jasper. However, its output will require editing.

However, for shorter forms this is an amazing (and surprisingly cost-effective) source, especially the Benefits to Feature tool. Click the button below to get pricing information.

Conclusion

Starting an online business can be quite an exciting endeavor. It can also be difficult to differentiate yourself from other businesses.

However, you've got it! Focus your marketing efforts to the ways your company could improve lives for people, and NOT how your business is doing.

If you do this, you'll be ahead of the crowd in no time.

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