Pricing Strategies to Fight Stagflation Price Strategies that Beat Stagflation

Sep 23, 2022

It's difficult enough to lead an organisation through times with high inflation or a recession. However, it's even more challenging in the event that both occur simultaneously.

Also known as stagflation, and economists forecast an era of stagflation, which is anticipated to last till 2024.

It's possible that you're currently looking for ways to cut costs in your business and alter the general strategy for growth.

Does the price seem fair?

As Chief Product Officer of Accel-KKR, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He was consistently able to identify pricing as one of the crucial methods the company utilized in order to reach their revenue goals.

and Kurt and Kurt believes that iterative pricing may be an effective plan of action for market volatility.

Two one-hour conversations with sales reps Todd Stellfox and Tony Markov talked to Kurt about strategies for pricing which work even in the most turbulent of markets, and other. Listen to the two interviews, and review the highlights from both.

There are many reasons why you shouldn't rely On your competitor's price is

Your competition's chances of being incorrect about their product's value (2 minutes):

Strategic Pricing Strategies for Inflation and Foreign Exchange

Position of pricing determined by the purchasing power of the region (2 minute):

How do you determine the most effective way to market a brand new product?

What's the most efficient method to calculate the business value of launching a new item (4 minute):

How the US and Europe think about pricing

In the past, early-stage businesses located in the US had a greater concern about capturing market share, and European companies felt the complexities of cross-border trade more strongly However, the tide is changing. (2.5 minutes):

Pricing Strategies to break into New Markets

Strategies for horizontal and vertical. Vertical model expansion (18 hours):

Iterative Pricing Using

How can the platform help firms to analyze the price of their products (2 minutes):

Full-length Videos

Check out the entire interview with Tony and Kurt to learn more about the global pricing strategy:

Watch the entire interview featuring Todd and Kurt to learn additional information on ways to identify the appropriate measure of value and to discover additional revenue-generating opportunities within different segments of the market :

About Our Presenters

HTML1 Kurt Smith, Chief Product Officer at

Kurt has been named the Director of Payments strategies, product strategy, and corporate development for as well as being the General Manager for Interactive Quotes (IQ). Prior to taking over Interactive Quotes , Kurt was a long-time employee of IQ which was responsible for managing and investing in software growth companies across the world. As a professional, Kurt has been a dedicated advocate for helping companies and individuals to understand and develop their special capabilities in order to maximize their possible level. Kurt has been employed by a variety of the top software companies that are growing fast around the globe, including as the Operating Principal of Accel-KKR. In addition, he has worked in the context of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started his career as a professional within FinTech as an Project Manager for Envestnet (NYSE ENV) as the business grew by undergoing an IPO.

Todd Stellfox, Sales Manager at

Todd is the sales manager of North America at where he manages account executives who sell the service across the world. Todd is a veteran with over 12 years of experience in the industry as well as experience in the payments as well as SaaS business. He is passionate about sharing his knowledge with other people as well as helping clients and coworkers achieve their objectives. Todd lives in Charlotte, VT with his family.

Tony Markov headshot

HTML1 Tony Markov, Sales Team Lead at

Tony has been the very first employee of EMEA operations. Tony is currently a Key Account Executive, as well as Sales Team Leader in Amsterdam situated in the Netherlands. More than 8 years of working with SaaS and with the majority of his time focused on SaaS paying and billing. Tony is continuously involved in growth driven projects and talks with SMB and Enterprise SaaS companies looking to scale.

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