Pricing Strategies for Combating Stagflation Pricing Strategies to Combat Stagflation
It's hard enough to guide an organization through periods of heavy inflation or during the recession. It becomes even more difficult when they're occurring simultaneously.
It's a sign of stagflation and experts are forecasting that a stagflation period will continue until 2024.
Perhaps you are already looking for ways to lower the cost of your operations and change your growth strategies overall.
And what is the pricing?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently identified pricing as one of the most essential tools for growth they used to meet their next income goal.
and Kurt thinks that the iterative approach to pricing can be an extremely effective method to use in volatile markets.
In two one-hour interviews Sales leaders Todd Stellfox and Tony Markov each interviewed Kurt about pricing strategies that can work across a range of volatile markets as well as beyond. Watch both of the interviews here and see highlights from each.
Don't rely on Your Competitor's Price
How your competition could get wrong about their products' value (2 minute):
Strategic Pricing for Inflation as well as Foreign Exchange
Pricing positioning based on regional purchasing power (2 minute):
What is the best way to price a brand new product?
What formula should you write for the value to business when you launch the new service (4 hours):
What do the US as well as Europe Consider Pricing Differently
In the past, companies in early stages of US operations cared more about getting market share, while European companies suffered from issues with cross-border trade more strongly But changes are taking place. (2.5 mins):
Strategies for Pricing to Enter New Markets
Strategies for horizontal models vs. Vertical expansion models (18 minutes):
Iterative Pricing Using
How does the platform allow companies to evaluate their pricing (2 seconds):
Full Videos
Listen to the complete interview of Tony and Kurt to learn more about global pricing strategies:
Watch the entire interview with Todd and Kurt to learn more about how to determine the best value measurement and other revenue-generating opportunities diverse markets.
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the head of product, payments, strategy and corporate development at , as well as the General Manager of Interactive Quotes (IQ). Before joining , Kurt worked for more than a decade advising and investing in growth stage software firms around the globe. In his professional life, Kurt has been a dedicated advocate for aiding companies and people to recognize and develop their specific capabilities and reach their fullest potential. Kurt has worked for some of the most rapidly growing software businesses worldwide as an Operating Principal for Accel-KKR. Additionally, he's collaborated on behalf of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt began his career working in FinTech as a Project Manager at Envestnet (NYSE ENV) while the company scaled through an IPO.
Todd Stellfox, Sales Manager at
Todd works as sales manager of North America at where he leads a team of Account Executives selling's product globally. Todd has more than 12 years of work and product experience in the payments as well as SaaS sector, and loves sharing his knowledge to help others, and helping his customers and colleagues succeed. Todd lives with his family in Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony has been the founder of's EMEA operations, and currently, he is an Key Account Executive as well as a Sales Team Lead in Amsterdam The Netherlands. With more than eight years expertise in SaaS, the large majority of which are within SaaS payments and billing, Tony is constantly immersed into growth-driven projects as well as discussions with SMB as well as Enterprise SaaS companies looking to scale.