[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Shares Walt Disney's secrets to entrepreneurship The WordPress Membership plugin - Membership Websites
Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Shares Walt Disney's entrepreneurial Secrets
Our recent Memberships and Courses podcast episode, we got to talk about Andrew Lock about how he started out as a photographer working for the BBC into becoming a major within the world of online marketing.
You'll need to check out Andrew's novel "Walt Disney's Art of Business" and discover how to build a better business (including membership websites) by using his Magical Marketing Strategies of Walt Disney.
You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com
Below are important moments and events you don't be able to overlook in the episode:
- This is the incredible tale of how the former BBC cameraman leveraged his one ability to connect with online marketing giants like Yanik Silver as well as Dan Kennedy, build a thriving online business, and eventually become one of the big brands in marketing online... starting as an absolute nobody. If you've ever thought about whether you can do this and succeed, this story will tell you it's possible. (0:00)
- The smart way Andrew obtained free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. It is possible to use the same strategy to be able to land gigs, interviews, or free products , and possibly even have your products promoted by some of the most famous names in online marketing. Imagine the kind of boost in sales that would give your company (1:06).
- The dark and gloomy place Andrew reached through the outbreak and how he was able to come out of it (and the ways you can apply his lessons to help you through the tough times in your business as well as in your life) (17:31)
- The key to almost effortlessly achieving commercial success. Most people make this mistake and this leads to endless frustration and suffering. Follow Andrew's advice and success, motivation, persistence, and consistency in your business are almost certain (10:21)
- A virtually unnoticeable problem on your site is certain to kill your conversions in the moment -- and how to use one of Walt Disney's secretly guarded secrets of entrepreneurship for quick fix (30:37)
- A sneaky way Disney actually "manipulates" kids into upselling their parents in Disney theme parks and how to use this devious tactic ethically to more easily sell your online classes (29:13)
- The biggest mistake that Disney's newly appointed CEO is making that would result in Walt rolling over in his grave. He should learn what NOT do during an economic downturn (33:18)
- A successful online business. The answer is simple... Make this a priority and you'll probably be the one getting interviewed by podcasts. If you don't, you'll probably remain in the struggle (37:47)
- "The M_______" Test. An easy method of determining whether the subject you are teaching will work for a membership website (Plus the test is a simpler method to locate a virtually endless supply of hot subjects and great content ideas you CAN build a membership site around) (39:33)
- A trap that almost all new entrepreneurs get caught in that causes them to struggle needlessly -- often for years without ever figuring it out (This might hinder your progress right this moment) And an easy way to stay out of this. (10:43)
- "I________ kills entrepreneurs". The hard lessons learned from the pandemic and how to overcome the #1 entrepreneurial "killer". (16:37)
- The lesson of retention that website that has a membership needs to take from Walt Disney's theme parks. It really is the distinction between a site that slowly withers and dies no matter what else you try as opposed to one that expands quickly and is growing almost without effort (25:32)
- It's the "Kodak" Test. How even the color of the pavement in the theme parks has been rigorously tested to subconsciously lure customers in. It also explains how to implement this concept to your websites, courses and memberships to increase your sales (26:43)
- How Disney uses "fake smells" to encourage parents to visit the theme parks. Disney actually invented a device to do this and Andrew explains how to take the idea and incorporate it to your online courses and memberships in a genuine way to boost conversions (29:36)
Once you've listened to the full episode, it would help us reach greater numbers of people if we could perform two actions:
- Leave a 5-star rating/review in case you gained something from the show.
- Share this episode with anyone you know, a colleague, or anyone who you think might benefit from it
If you're contemplating starting a membership site or are looking to determine if your existing site is the best possible model take a look at the free resource here:
Check out the 10 Models of Membership Video
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