[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Explains Walt Disney's Entrepreneurial Secrets

On this show, we get to speak with Andrew Lock. We hear about his journey to he went from being a cameraman for the BBC before becoming an eminent figure in the online marketing space.

You'll need to read Andrew's novel "Walt Disney's Method" and discover how to develop a stronger business (including websites for membership) using Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some highlights and things you won't want to miss in the show:

• The unbelievable story of how this ex- BBC cameraman used his unique talent to make connections with web marketing giants such as Yanik Silver and Dan Kennedy. He built a thriving online company, becoming one of the biggest brands in marketing online. Starting as a complete nobody. If you've ever wondered whether you could do that the way, this story of his will show you: You absolutely have the ability. (0:00)
• The smart way Andrew Lock got a free membership to Yanik Silver's highly exclusive and prestigious mastermind group. You can use this same method to potentially land interviews, gigs, or even complimentary products or even having your products promoted by one of the top names in internet marketing. Imagine the kind of boost in sales this could bring to your company. (1:06)
• Andrew Lock shares the dark feeling he experienced during the pandemic and how he was able to pull himself from it. Also, how you can take the knowledge he gained to help you through the challenging times in your work and life. (17:31)
• The key to almost easy the business world is to be successful. Almost everybody gets this wrong and this leads to years of frustration and needless suffering. If you follow Andrew's suggestions, your success, determination, and consistency in your business is almost certain (10:21)
• A virtually unnoticeable problem on your site is certain to kill your conversions in the moment and the best way to use one of Walt Disney's closely-guarded entrepreneurial secrets to fix it fast (30:37)
• An espionage technique Disney basically "manipulates" kids into upselling their parents to go to Disney themed parks. Learn how to utilize this tactic legally to make it easier for you to sell your online courses (29:13)
• The biggest mistake that Disney's newly appointed CEO is making that would result in Walt falling over in his grave -- learn how to avoid making mistakes during an economic downturn (33:18)
• A successful online business. The answer is simple... Follow this and you'll to be interview on podcasts. Do not and you'll most likely continue to struggle (37:47)
• The M_______ Test. An easy way to find out if the subject you're teaching is a great choice for a membership website (Plus it's a much easier approach to discover a near unlimited number of interesting subjects and great content ideas you CAN build a membership site around) (39:33)
• The insidious trap almost all business owners fall into causes them to struggle needlessly -- often for years and many never figure it out (This might hold you back today) There is a simple way to avoid this. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the pandemic and how to beat the top business owner "killer". (16:37)
• The lesson of retention that website that has a membership needs to take from Disney's theme parks. It really is the differentiator between a website that slowly withers and dies regardless of the other options you do, as opposed to one that expands quickly and is growing almost without effort (25:32)
• It's the "Kodak" Test. What color the pavement at Disney's theme parks was rigorously tested to subconsciously lure customers in. It also explains how you can implement this concept to your courses, websites and memberships to increase sales (26:43)
• How Disney utilizes "fake scents" to encourage parents to purchase tickets to its theme parks. Disney has literally created a machine for this purpose. Andrew discusses how you can use this idea and apply it to your online courses and memberships in a genuine way to improve conversion rates. (29:36)

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