Mobile Marketing in eCommerce: Connect, Capture, and Convert

Mobile marketing is different from conventional marketing for eCommerce due to the device customers are using to navigate and access your online store. The general consensus is that your site should be designed for mobile users. However, mobile-friendly marketing goes much further than that.

Here's why:

Users of mobile devices should be ready to have a completely distinct experience than users who prefer or work on a laptop or a desktop.

That means your mobile marketing must employ specific tools and strategies which are particularly effective on mobile phones. In the following section we'll look at some. To give you an ideaof what to incorporate into your mobile marketing plan that include marketing emails and social media. These can all be easily accessed via the smartphone.

For the industry in eCommerce, mobile shoppers represent about 40 percent of retail sales. This is more than $350 billion and is predicted to continue to rise in the coming years. Most people spend all day staring at their phones because unlike computers, smartphones are portable and can be used anywhere.

Seven essential elements comprise mobile-based marketing you can use to draw potential customers to your shop

1. Use electronic newsletters, automatized and robotic

Newsletters sent via email are especially suited to smartphones because their designs are perfectly in line with the latest technological developments. They are a great method of staying in contact with clients and leads in order to provide them with relevant information. You can also send relevant offers that satisfy their requirements, and help let them know that you appreciate them.

Additionally, 68% of emails are opened using smartphones as the majority of people find it easier to browse emails via smartphones.

Integrating automated emails into the mix will help improve the relationship you've built with your customers and no needing to put in extra time and energy into this.

When someone fills in the form, purchases the item, submits an enquiry or leaves an item out of the shopping cart, or performs other actions on your site You can set up automatic email notifications that instantly reply. A few examples include greeting messages, onboarding sequences promotions and abandoned cart emails and other emails.

In the event that you're not sending newsletters, email or some other kind of mail, then you're missing an opportunity to keep your customers fully active. Why? If your clients wait in the line of the school's pickup line at the barber shop, or on the subway waiting to go to work, they'll be able to access your account via email or make purchases from your items. The key is to meet your clients at the place where they do business.

MailPoet helps store owners create efficient email newsletters and also automates. Its editor makes sure that your newsletters look fantastic across all devices and dimensions. Are you short on time? Make use of pre-designed templates for various scenarios in eCommerce. Learn the way MailPoet will increase the reach of your emails to your customers via email.

2. Create videos to promote marketing and advertisement

With regard to phones, video content is the most popular. Text on phones that is too long may not look as appealing like watching a movie.

You can post videos via social media and then use them to guide current customers to your online store, or to advertise your goods on platforms such as YouTube to attract new ones.

In addition, embedding videos onto your site could turn those visitors to your website into prospective customers. How? Videos are a great way to explain the capabilities of your product, or demonstrate how to make the most of it. Customers can leave testimonials that demonstrate how beneficial your product could be. Also, you can share behind the scenes designs that showcase the impressive work of your team, or an eco-friendly material.

It's the fastest video you'll ever create and looks stunning when viewed on mobile devices.

3. Optimize for voice search

This is a distinctive feature of mobile-based marketing. When you're not at your desk, it's considerably more simple to communicate with phones rather than typing it into it. The use of voice search is becoming very common as well, thanks to apps such as Siri as well as Alexa is a element that's a part of the everyday life of millions of people.

It affects the kinds of blogs and pages that you create, due to many reasons.

A reason for this is because people make use of voice search in order to answer simple questions and discover the most basic data. So, it works well for connecting people to blogs offering this kind of data.

Therefore, you can change the title of the pages you have and even make new pages based on the long-tail kind of queries users typically make when using voice search.

It might be useful to provide FAQs on some of your pages in relation to the contents of the page. It is also possible to add questions in your H2 and H3 subheadings.

A bookstore, for instance, may have a name which includes a question you might be asking such as "What are the most highly recommended books for newly-weds?" -- followed by an overview of the five most popular options.

4. Create display ads

Banner ads tend to not do very effectively when viewed on desktops since they're lost among other pages' content. Because mobile devices have smaller screen sizes, mobile devices, your ads could be able to attract greater interest.

Whatever you choose to do it is, you can design and create ads for display which are available to those who use social media websites or play games they enjoy on mobile. They can be very effective in marketing to previous customers or, when properly targeted, aid in attracting new customers.

     Learn more on how to create an advertising display campaign.

5. Use social media for your advantage

What kind of activities do they engage in with their phones for between 3 and 4 hours each day? The majority of them spend quite a portion of the day on social media.

You're posting on platforms where the audience you intend to reach is likely?

It's a fantastic platform to promote videos, special offers and blog articles, useful problem-solving tips, and other sharing-worthy content. You can consider including amusement in your posts, including humorous memes, and GIF animations, if you feel it's appropriate.

This isn't just about advertising sales to new customers It's also a great method of engaging with your current audience to ensure your brand remains prominent, increase the credibility of your company and gather comments that help to shape the future direction of your business.

6. Use AMP for your blog posts

What's the largest obstacle for implementing effective mobile marketing in eCommerce? Page load speed. Why? Because mobiles were designed to make it easy. Fast means convenient.

Mobile-optimized sites often fail here. A lot of pages require more than 3 seconds to load and that's the amount of time that users are willing to sit for.

That means the longer time the pages take to load, the more pages will be less popular and you'll be unable to sustain. This is particularly the case on mobile devices.

The project is known as"the AMP project. it is a term that means "accelerated mobile page" -- gives the option of organizing your blog's webpages as well as other websites in a way that they function faster on mobile devices.

The typical load time of pages with AMP style is just under one second. The speed is four times faster than mobile websites that use standard.

AMP pages offer a smoother more user-friendly experience, and with less friction. It's easier to scroll through and pages aren't loaded in a tangled mess of pieces at a time. This also improves your search engine optimization since the speed of loading of pages is one of aspects that affect the rankings of your site with Google.

There's a good thing that you don't need to pay millions of dollars for developers to assist you. It's possible to use an AMP plugin for WordPress and assists to convert your site's pages into the format described in the previous paragraph. Get more details regarding the AMP plugin.

7. Utilize SMS to advertise marketing

Marketing via SMS works very efficiently for phones that are mobile because nearly all people can read and read messages.

There are many kinds of messages that you could transmit via text message simply sending automated messages to your customers is a huge hit with your customers.

You can make an SMS notification whenever a customer's order status changes. The message could let them know that they're waiting on an order that has been finished, it's been processed or their funds have been refunded, their shipment was completed, and so on. Be aware that just as with other marketing methods such as emails, it's important to have the approval of your customers before sending texts to them.

Track your mobile marketing stats

However, you could take it further and see mobile-specific statistics by using Google Analytics. Monitor individual ads and observe the way that visitors navigate across your website's pages. You will be able to identify which pages cause users to leave, and also observe precisely how much money from different advertising campaigns and sources earn.

Think Mobile first.

You may already be employing some of these strategies to promote your brand via mobile. If you're using these methods, this article is a reminder to be sure that you're using them in the same manner. But, if you're slow or slipping on items like videos, social media or SMS, it's time to get your focus back so that you're in a position to connect, draw and turn more clients and customers who come across your website through their mobiles.

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