Mobile Marketing for eCommerce : Convert, Engage, and Capture Convert

Mobile marketing differs from traditional eCommerce marketing simply because of the mobile device that users use to access and navigate your store online. It's well known by now that your site should be designed for mobile use. Mobile marketing is effective, however it extends beyond that.

Here's why:

Mobile users should expect to experience a completely different experience from those who could get or want when using a laptop or desktop.

That means your mobile marketing must take advantage of certain tools and techniques that are especially effective with smartphones. Let's talk about some in a bit. To give you an ideaof what to include, your strategies around mobile marketing will include email marketing social media and SMS -- anything that can be used and accessed on a smartphone.

In terms of the eCommerce industry, mobile customers make up around 40% of revenue. It's more than $350 billion which is predicted to grow in the next years. The average person spends hours looking at their phones because, unlike computers, they carry them around everywhere.

Here are seven aspects of mobile marketing that you can implement to attract customers to your store:

1. Use email newsletters and automation

Newsletters sent via email are especially suited to mobile devices because their responsive design will perfectly fit with the tech. It's an effective way to stay in touch with your customers and leads and keep them updated by providing valuable content, relevant offers, serve their requirements, and make them feel valued.

Furthermore, 68% of emails are opened using mobile devicesbecause, there are many who find mobile devices to be more convenient.

By incorporating automation for email to your workflow, you'll deepen the connection with your clients without having to spend longer on it.

Any time someone fills out the form, purchases an item, has an inquiry, leaves a cart, or performs an act on your online store, you'll be able to create automated email notifications that will immediately respond. A few examples include welcome emails, onboarding programs as well as special deals, abandoned cart emails, and many other communications.

If you're not sending email newsletters and other email communications then you're missing a great opportunity to keep mobile customers engaged and active. Why? because even if your clients are in line at the line for school pickup in the barbershop, or riding the subway They can still browse your email and buy your products. The key is meeting them where they are.

MailPoet allows store owners to develop effective newsletters for email and automations. And the editor ensures that your email messages look stunning on all kinds of devices and dimensions. Need to speed up your email? Utilize pre-designed templates to meet a wide range of eCommerce scenarios. See what MailPoet can boost your marketing via mobile the use of email.

2. Create video marketing and ads

With regard to smartphones, video reigns supreme. The ability to read long text on smartphones is likely to never be the same as watching a video.

It is possible to post videos on social media platforms and use these to direct existing fans into your store, or to promote your videos on platforms such as YouTube to draw new followers.

And embedding videos on your website can convert viewers who browse into paid customers. How? Videos can be used to explain the features of your product and show the use of it. You can share customer testimonials to show just how effective your products can be. You can also share behind-the-scenes images that highlight your incredible staff or environmentally friendly materials.

This is the fastest video you'll ever create and they look amazing on mobile devices.

3. Optimize for voice search

This is a particular case of marketing via mobile. If you're not sitting in front of your desk and you're not at a desk, it's significantly simpler to speak to phones than type in it. It's become very popular and, with apps such as Siri and Alexa becoming a routine element in the lives of millions.

The type of blog and content pages that you create, due to a variety of reasons.

In the beginning, most people use voice search for answering easy questions or finding essential information. It is a great way to link people with blogs that provide that kind of information.

So, you might want to retitle certain pages or even create new ones that are based on the long-tail conversationsal-style questions people tend to use with voice search.

It could be beneficial to add some FAQs on a number than one of your pages that are related to the information on the page. You could also use questions on your H2 and the H3 subheadings.

A bookstore, for instance, may have a subject with the kind of question that someone could ask such as "What are the top books for new parents?" -- followed by a list of the five most popular choices.

4. Create display ads

The banner ads don't do very well on desktops because they are lost in the other content on the page. However, with less screen space for mobile devices, your display ads may get much more interest.

In either case, you could create display ads and make them available to users as they browse social media or play their favourite mobile game. These are ideal to re-market your site's visitors or, when targeted correctly, helping in identifying new customers.

 Find out more about how to create a display ad campaign.

5. Leverage social media

What do people spend their time engaging in on their mobiles for between three and four hours per day? A lot of them are spending quite a portion of the time using social media.

Do you post on the platforms where your viewers are most likely to be?

This is an excellent platform to push out videos, special offers, blog posts, valuable solutions to problems, as well as other sharing-worthy content. You can also consider including humorous content like memes or hilarious GIF animations, when appropriate.

Social media doesn't only focus on pushing sales to new people but it's also excellent way to engage with your audience already in place to remain in the spotlight, boost the value of your brand and collect feedback that will shape the future of your company.

6. Use AMP for your blog posts

What is the biggest obstacle to effective mobile marketing for eCommerce? Page load speed. Why? Because mobile is mostly about speed and the convenience. Convenience means fast.

The mobile-optimized websites often falter here. Some pages can take more than 3 seconds to load, which is about the length of time that users are willing to stand in line for.

Also, the longer your pages are taking to load, the more active visitors you'll lose. Especially on mobile devices.

The AMP project, which means 'accelerated mobile page is the ability to arrange your blog's pages as well as other pages so they load faster when viewed on smartphones.

The typical load time for pages that are AMP-style is less than a second. That's fast -- about 4 times faster than normal mobile websites.

AMP pages also deliver a smoother, less clunky experience. It's easier to scroll and pages don't load in uninspiring chunks, one part at a time. It also helps improve your SEO, because loading speed of pages is one of the factors that rank your site with Google.

It's a good thing that you do not need to spend thousands on a developer to help you. There's an AMP plugin available for WordPress that helps you transform your site's pages to the format. Learn more about it. AMP plugin.

7. Utilize SMS-based marketing

SMS marketing functions extremely well for mobile phones since pretty everybody reads and opens text messages.

While there are a variety of marketing messages you can send via text, even just sending helpful automated customer service messages can be highly appreciated by your customers.

For example, you could transmit a text message at any time a customer's order status is changed. They could be told they're waiting on their order or that their order is currently being completed, their money is being refunded, the order is shipped, etc. Note that, as with other techniques for marketing like emails You'll have to obtain the permission of your customers before sending through text messages.

Track your mobile marketing stats

You can go more to view specific mobile statistics using Google Analytics. Track individual ad campaigns, see how users flow between your webpages, determine the pages that cause users to abandon as well as monitor the precise amount of revenue that ads and traffic sources have contributed to.

Make sure you are mobile first.

There is a chance that you're already making use of a few of these techniques for mobile marketing. If yes using them, here's a great reminder to continue using the same. If you're not getting it right or faltering on things like videos, social media or SMS, you should take your time to review the priorities so you can attract more, draw, and engage more customers and leads who discover your business on mobile devices.