Meet Fast Fwd: Inside 's End of the year Interactive Video
Engage with the video as well as read the article to learn how we created the website.
Capturing content of high quality
For the first time with, we reached out to members of our talented community around the globe including creative directors from the Netherlands, filmmakers in the UK and animators in Australia as well as activists from NGO organizations in Nigeria just to mention just a handful.
We then requested them to use their cameras, phones, as well as computers, to respond to three questions about the coming year:
- What's your mission this year?
- What's inspiring you in the New Year?
- What are the biggest hurdles you anticipate for 2023?
The answers they received reflected the power of community such as this gem by creative director as well as Soursop co-founder Ravi Amaratunga Hitchcock...
"In individual streams we can limit ourselves However, when we work together we can do massive enormous, huge, and massive things."
...and the infinite possibilities of storytelling, like this sentiment of Staff Pick filmmaker Faith Briggs.
"I don't want to just share amazing stories. I'd rather tell stories that matter."
The post process is streamlined
In editing all videos submitted We knew that we wanted each part of the video stand alone. So, we created an assortment of supercuts featuring our favorite answers to each of the three questions above.
Then, in anticipation of the possibility of interactivity, the's team set a few ground guidelines to help transform the footage from sizzles to raw footage to an immersive experience.
- Create an interactive element in the first ten second
- Allow for :15 - :20 between each hotspot
Imagine something interactive adventure
"Making a video interactive adds value," claims Jen Mendler, a Senior Designer at . "Our community performed the bulk of the work by offering such insightful insights regarding the coming year, and we followed suit by creating a video experience that puts the viewer in the driver's seat. It's all about choosing the future you want to live in 2023."