Marketing professionals' guide to interactive video quizzes
A video game that is interactive is probably the best method in the video marketer's arsenal for engaging viewers.
It also encourages viewers to interact with the videos, enhancing their memory of the experience and multiplying your value.
Are you unsure of how to utilize video quizzes to train your employees , and also sell more? You're in the right place with this tutorial. We'll explain the basics of a quiz video, ways you can use it, and the best way to make one using .
What you'll be learning
- What's a YouTube quiz?
- 4 ways you can use interactive video quizzes
- How do you create an interactive video game using
- Pop (video) quiz
What's a video-based quiz?
The viewers can choose easily between options to answer your questions- even skip those questions that they do not want to answer. Based on the type of quiz you've created, the video can:
- Continue reading the article when a user has answered your question or
- branch out into a new section according to the choice that the user selects
Whatever you decide to do, making a video quiz (psst! It's simple to make an interactive quiz- we'll show you how in a moment) provides a myriad of benefits including:
- Better viewer engagement. Instead of just interacting in your videos by pressing the pause button and then exit, video quizzes allow your viewers to get involved with your video through sharing the answers to your strategically placed questions.
- gathering feedback from the viewer. On top of making use of video quizzes to inform your viewers, you can also use them to source their feedback. Just add a 'yes not' or'multiple-choice format' poll after the video, to inquire from viewers how useful the content was.
- Improving the segmentation of your audience. Based on the answers viewers choose on your quizzes in video, segment them into different groups sharing characteristics. Utilize the information you collect to better target your audience through targeted marketing.
Four ways to use Interactive video quizzes
1. Provide relevant, targeted information
Use video quizzes to help viewers understand what educational material is appropriate for them and which products are best for them.
2. Get customer feedback
From asking viewers for their opinions on your latest product assortment to asking them how happy they are with your service or educational material, video tests are an excellent way to gather feedback.
The best part? It is possible to collect feedback on product ideas as well. Just create and then share small videos on the new idea (based on the needs of customers such as suggestions for new features for your SaaS tool , or for a different pricing arrangement) and ask users to rate to comment on how they feel about the idea.
3. Test your audience's knowledge
It is a great scenario for using video quizzes to test marketers and creators of courses who are sharing educational content. Companies can also use video quizzes to test their employees' understanding as they distribute annually scheduled education (think DEI, IT, or cyber security courses that most companies are required to train employees on).
This video quiz example of the Radisson Hotel Group shows how they make use of quizzes in their training to educate hotel staff on providing superior customer service.
4. Make education simpler
It is never easy. Yet the ability to break it down into smaller pieces and make it a more immersive experience with videos is an excellent method to make it easy to master.
Additionally is that by adding a rewards method to your quiz to draw in and keep the attention of your participants more successfully. As an example, this EMS interactive video for training awards the participant points based on their answers:
How to create an interactive video game using
For starting, you'll need:
- An account having the Interactive Add-on activated
- A previously uploaded footage that's ready for interactive use
- A list of questions, and potential answers that you wish to quiz your viewer on
How do you create an online quiz in seven steps
- You can add a hotspot or an overlay on your video. You can create Quiz questions for your video, by having several hotspots pop up during a specific time of the video or having an overlay appear during a specific time of the video. Below is an example
- For adding, removing, and manage your questions, open your " Question manager"by making any hotspot available or element overlay. Once you've created a question in the Question Manager, you can add additional hotspots or elements to provide answers to the questions you have.
- In the Question Manager, you are able to create, modify, or delete questions to return to your hotspot or overlay elements. There is a drop-down menu to select your question to your answer that you've created.
- Enter the information for the answer, including the score, and if the answer is correct. Once you have filled in all the necessary details then click the add button for saving the information in the hotspot.
- Repetition these steps for additional hotspots or overlays that relate to the same quiz. You must ensure that at least one is the correct answer so that you can monitor your quiz's success.
- When you have finished your video, you can use the Resultselement of the Overlay Editor to display results back to your viewers in real-time.
- Save and preview your quiz on video!
Pop (video) quiz
Just kidding!
In the end, videos can help engage and educate your target audience more effectively whether it's your employees at work or potential buyers. Leverage quiz data for a better knowledge of what your customers are looking for and help them distill complicated information into an exciting, engaging design, and entice potential buyers in unexpected ways.