Today's marketer is busy making content and improving algorithms is a full-time occupation. If you're a designer, content marketer or a generalist in marketing, the day is busy that it's difficult to find the time to be stimulated and remain up to date.

And since said wisdom is usually condensed into a 140-character tweet, just a one-minute Instagram Reel, or quick LinkedIn post, you can be inspired throughout the day. (No overtime required.)

14 marketing influencers you should be following

In this article

1.    Marketing experts in video we love
2.    Content marketing gurus to learn from
3.    Social media marketing experts who can inspire us
4.    Search engine optimization and web design experts to watch
5.    Marketing strategists doin' cool stuff

Video marketing experts we love

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video agency that develops videos for customers like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

When it comes to LinkedIn, Danielle's motto is "Don't become the advertisement. Be the TV show," and she shows her audience exactly how to do this. She shares captivating ads, (short) video marketing plays, as well as the real results that their creative campaigns bring in.

This is a glimpse of her innovative work to Exit Five:

Kim Gehrig

To give you a sample, here's a campaign she did for Apple:

Kevin Anson

Kevin Anson is a video marketer working on behalf of clients such as ClickFunnels, IBM, and Mercedes Benz. According to Kevin his website, he's produced more than 10,000 ads and videos within the last sixteen years. He's also teaching others his ways on his well-known YouTube channel.

Kevin's videos typically run less than 10 minutes. they are focused on practical and technical tips, like creating an app video to be added to the App Store and the best way to smooth audio and add subtitles in YouTube videos.

Kevin's videos are available via YouTube and Instagram.

Content marketing experts to study from

Ross Simmonds

The CEO of Foundation, a content marketing agency, Ross Simmonds is an authority to follow for anything related to content marketing as well as development. Simmonds is well-known in the world of content for engaging with other marketers , and for putting together Twitter threads that are full of practical guidance.

Ross his own successes through social media channels serves as a Masterclass in reuse. Ross doesn't just posts tweets to his 60,000 followers but he also shares digestible tips for marketing on Instagram, YouTube as well as LinkedIn..

Amanda Natividad

Amanda Natividad is vice-president of marketing for SparkToro the market research startup. On Twitter, she regularly shares content marketing advice with her 16,000 followers. In addition, her monthly newsletter, The Menu, dives into her thoughts about marketing. The founders are also interviewed as editors, and creators of content on her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance as well as a marketing expert, and founder of Content Remix, a podcast repurposing agency. On both Twitter and LinkedIn, she shares practical tips for improving your writing skills and reuse every type of content- including written, audio and video-based contentto maximize impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has quite a stellar list of jobs on LinkedIn: in the past, she's been with AT&T, The Coca-Cola Company, and Macy's She now is the head of social for Intuit. The best advice for content creators?

"Do things you're proud of and enjoy a little enjoyment along the way."    Lauren Thomas, social media guru

Through LinkedIn, Lauren shares her methods for reaching 100,000 users on TikTok and getting the support of leadership for social strategies, in addition to coming up with innovative social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency, a digital marketing agency. Aside from sharing his views regarding the future of social media marketing on LinkedIn and Twitter He also hosts The Bulletproof Marketer podcast. "The Bulletproof Marketer" which regularly interviews experts from growth and marketing.

Christopher is extremely optimistic about the future of video in marketing via social media, and has told Forbes:

"If you take a look at current trends in digital (social or paid), notice the amount of activity you're watching on each channel. Then notice how much more popular the trend is as compared to before...My recommendation is to step out of your comfort zone and start using video very soon."

Experts in SEO and Web design to keep an eye on

Andy Crestodina

Andy Crestodina is co-founder and chief marketing officer of Orbit Media Studios which is a web design and development firm. His team is laser-focused on helping clients create functional, engaging websites that increase sales. Of course for Andy the biggest element of developing stories-based websites is using video strategically. As he told TechSmith:

"In research we discover that people's faces are magnetic and it's hard not to look at them and pay attention. Video therefore has an enormous benefit over podcasts and blogs with regards to connections."  Tweet

Follow Andy on LinkedIn and Twitter for strategic and technical advice regarding SEO, analytics and web development.

Oli Gardner

Oli Gardner is the CEO of Be The Keynote, a company that coaches individuals to become more effective communicaters. Oli was also the founder of Unbounce, a no-code landing page platform.

Oli's interests in marketing tools and communicating are apparent in the content of his tweets as well as LinkedIn blog posts. He frequently shares advice on becoming more effective in his virtual communication -in webcasts, landing pages or social media videos.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing, and rightfully so. Every day Patel shares fresh tips for marketing through YouTube in short, under five-minute videos. He covers the world of digital marketing broadly, sharing advice on how to rank on Google as well as how to identify trends before they're too popular as well as how to streamline your marketing.

Together with Eric Siu, a founder, investor, as well as advisor Neil also hosts the podcast Marketing School..

Aside from his podcast and YouTube channel, you can also find Neil as well on Instagram as well as LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice President of marketing at Superside, a renowned design agency. In social media, such as LinkedIn as well as Twitter often, she discusses the way she approaches marketing as well as what's going on behind-the-scenes at Superside.

The posts of Amrita are honest and truthful, and after reading, you often get the feeling that you're working with Superside. Superside team. In February, for example, Amrita shared on LinkedIn that she and her team were investing into "a lot of moonshots" because, as she explained,

"I'm calling this COMO. Similar to FOMO, COMO is the cost of being left out, and we'll be investing into areas where we think that the COMO is extremely high."

A few months later she released the benefits of the investment, such as taking a chance on video and the way that developing a dynamic, person-centered advert increased their click-through rates of 48%, cut their cost-per-click to 62% and cut the cost per thousand down to 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift ONE an B2B digital marketing agency. A lot of his posts are on the ways that marketers can help move the needle by simply providing the community with value. As Dylan tells Peer to Peer Marketing:

"I think that one of the most significant fields in digital marketing right currently to explore is the field of community marketing. Work out how you can develop a physical and a digital community where you provide value, and also where you build loyal and passionate followers, who also happen to purchase from you as well."

You can find Dylan on twitter, YouTube and LinkedIn. There is also the option to download her audio podcast The Dylan Kohlstadt Show which is available via Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro, an audience research tool that helps companies better understand their audience. The company is well-known on Twitter to help users understand how they can better make use of data and research in order to improve their strategies for marketing.

Although Rand is a proponent of the use of data and research on customers across all types of marketing He's witnessed firsthand the potential that video advertising can bring to the table.:

"Video is a powerful medium with distinctive capabilities. One of the things I've learned is the memorability of video and the ability for it to create a brand impression that lingers and sits with someone is unmatched."    Rand Fishkin

Rand is also available on LinkedIn. Rand on LinkedIn.

Find (and stay) in awe