Make More Profits from Your Email Marketing with MailPoet

Benefits of marketing via email

According to HubSpot that 99% of people check their emails every day. Email marketing is an established and reliable method which keeps customers engaged with the brand. Email marketing strategies can help you increase brand recognition, generate more sales, increase loyalty among your customers and keep the trust of your customers and trust for your business.

It can also be a fantastic way to track your audience's attention in time. It is:

• Measurable Track metrics in your store's dashboard by using MailPoet.
• TestableDivide audience segments in half and then alter one part of your emails to find the most effective messaging.
• Cheap: Some providers, like MailPoet, let you start for free.
• targetable: You can segment viewers based upon any aspect that you can choose from.
• Almost universal: Email is widely available and easy to access, with many folks keeping their inbox (and their smartphones) accessible whenever they need to.
• Timely: Emails can be sent and received at any point of the day with only a little time notice.

How do I establish an email marketing campaign

1. Set out your objectives

In order to make your strategy effective to be effective, your goals of your email marketing strategy should be clear, specific and realistic. In other words, you must know exactly what you want to accomplish, who that your strategy will reach, and the way you'll evaluate your performance and effectiveness.

2. Acquire subscribers and build your subscriber list

Invite customers to sign-up for your marketing emails by providing a once-off discount or by letting them know what they'll receive as a reward to signing up for your emails, such as sale events as well as promotions. Returning customers can be incentivized with loyalty programs and their relevant communications. When creating incentives to new subscribers, make sure the offer is valuable for the consumer, attractive and exciting, and that you are able to deliver on the promise you made.

3. Choose an email service provider that meets your needs

The majority of emails service suppliers (ESPs) offer an email builder that will assist you in creating beautiful email templates without the requirement of a developer. MailPoet makes it easier to create emails with WordPress template emails that provide a starting template that you can modify for your shop. The email editor of MailPoet utilizes a graphic interface to assist you in selecting and add your store's type color, brand, and imagery to an in-house or templated design.

4. Segment your audience

5. Make a decision on the emails for marketing

What exactly is an email-based marketing strategy? A campaign can be described as a set of email messages that are on the same theme or occasioned by an moment. As an example, you could mail a set of welcome emails once the shopper is subsequently enrolled as an subscriber. A marketing email campaign might be a brief series of emails promoting the sale or updating your shop. Campaigns typically have a start and end date, unless they're evergreen, in which case the campaign is the same, but the email content changes over time.

6. Automate your emails

Automation will save you a great deal of hours when you use email to keep in touch with customers. Additionally, it could help add personalization to the interactions. You can, for instance, automate emails for your customers' birthdays, abandoned carts or product stock notifications, or even an entire marketing campaign. Automated marketing via email also guarantees that customers receive messages from you on a consistent schedule and won't wait too long between touches.

7. Review your performance and revise your strategy

One of the great things with sending out emails is the amount of data that it can provide. Like, for instance, MailPoet's integration with combines the details from your store along with your data on email to give you a thorough picture of what your email subscribers respond to. You can measure the success of your email campaigns by analyzing the open rate, click-through rate as well as sales attributions.

What exactly is MailPoet?

MailPoet provides an email platform that is used by more than 600,000 sites. Through MailPoet it is possible to create and distribute emails to your customers directly through the store's WordPress dashboard using a drag-and-drop visual editor. MailPoet integrates with Woo to make use of the store's information to create automated email campaigns that can help expand your company's revenue.

With MailPoet You can:

• Maintain and build emails lists and maintain them.
• Design and create order-based and behavioral segments, and then send them out to the appropriate people.
• Run email marketing campaigns.
• Personalize the transaction emails for your store.
• Automate email messages to encourage more sales.

MailPoet provides extra options such as built-in analytics that provide relevant information about email openings as well as clicks and sales, so you can continue to improve the effectiveness of your email marketing each mailer.

Start your email marketing campaign by using MailPoet

After you have installed and activated MailPoet for your website the software will guide you through the process and offer marketing tips to help you grow your business. For an even deeper dive, MailPoet's documentation has the answers.