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Prospective customers frequently add items or services in their shopping carts online before abandoning a website without making purchases. It is known as an "abandoned cart" or "abandoned checkout." Research shows that shoppers abandon carts for 84% of the time when using mobile devices as well as 72% when using computers.

It is possible to recover the lost sales by emailing cart refunds. This email follows up that is sent automatically to your clients after one day of them abandoning their cart. So, you'll be able to stay in contact with them while your store and the products that were abandoned are still on the mind of customers.

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