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The word "entrepreneur" used to conjure images of traditional small business entrepreneurs, working for brick and mortar stores , or inventing new concepts that revolutionize the world. Now, with millennials and Gen Z leading the charge entrepreneurs can range whether it's a lifestyle influencer making cash through social media affiliate marketing to the co-founders of a virtual personal finance clinic.

Business ventures that were new and innovative grew in the COVID-19 outbreak and others were born out of necessity and some out of the opportunity presented with the many hours of being in the comfort of their homes. The explosion in online creators on social media has changed the face of entrepreneurship as we know it.  Its most popular report 2023 Outlook: The Creator Class and Entrepreneurship provides exclusive insights into consumer sentiment about the economy of creators and provides the inside scoop on the ways that entrepreneurs can utilize creative strategies to grow their empires in 2023.

What exactly is an entrepreneur?

Traditional entrepreneurs start with the intention of entering the business world. They often already have a plan of action for their business venture. They watch emerging business trends to understand when to turn their dream into full-time job.