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When Pooja Bavishi made the decision to start her ice cream company, Malai, she had a crystal clear personal goal. "I launched Malai as a way to pay tribute to my childhood preferences as a first-generation Indian American in a popular and mainstream way," she says.

"Everyone is able to relate to an the ice cream memories from their childhood. It is often associated with frequenting the local ice cream shop for delicious treats, as well as having a glass of ice-cream with loved ones," Pooja says. It's the reminiscence of childhood that's what has brought Malai to her stand at the market as well as at food markets throughout the city. the frozen shelves of supermarkets, mobile carts that pop up all over New York City, and the bustling flagship store in Brooklyn which offers local and national delivery.

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