Logo

Since when she was just a child the New Zealand-based artist and interior design consultant Evie Kemp was a lover of the arts and design. "I would be drawing all the time, redesigning my dollhouse, or watching room makeovers on TV." In her teens, Evie says, "I became really insecure about being  different and I was willing to do anything to keep from being noticed."

This desire to make a statement made her go to law school. But while studying law, "my mental health became worse," Evie says, "and I was forced to take 6 months off. It was during that time, when I began to recover I focused my attention on figuring out what I really did enjoy, and I decided to go to school for graphic design rather than." Returning to the art she loved from childhood changed her life. "It was in that way that I was able to truly identify my unique voice, and accept all the quirks I'd pushed aside for so long."

Within the fifteen years that have passed since taking that step to concentrate on developing her skills in the field she's passionate about, Evie's determination and expressive voice has allowed her to build her own business. "I find increasing evidence that I'm more confident and artistic and colorful than ever," she says. "It's similar to the old 'Which was the first to be born, the chicken or the egg?' thing I'm not sure if I get more comfortable and confident with myself as my work becomes more exuberant or reversed. I'd never say my style is 'developed' though--it's definitely in the process of developing."

Evie's style shines through in her bold aesthetic that's filled with vibrant colors and mixed patterns. Read on for Evie's tips to build an online presence that is a reflection of your style, developing an audience-driven content strategy and how the power of multiple streams of income effortlessly.

Creating a uniquely "you" website

Where and how to show on the internet is crucial for the success of any creator or entrepreneur. As Evie states: "For me, my website and social media are my 'face.' In a digital age I believe that my site is my identity and must impress and convince others of my knowledge."

Creating a branded site that is unique to your business and the services you provide isn't just important because the presence of a distinctive brand helps to distinguish yourself from competition. Also, it's important to portray your brand's style and attract the kinds of clients, customers, or audiences that are the most comfortable to your company.

Design a website that's as useful as it is eye-catching

Another must-have to have Evie is an announcement bar which greets users on the first page of her site. "My site has a ton of material, and it's a great idea to quickly highlight certain items!"

She appreciates that these features can "take just a few minutes to add, but I want to keep my site current and running as well as it possibly can."