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If you're trying to grow your company, odds are you've faced this issue you need to use marketing in order to grow, but spending money on marketing feels uncertain. If you spend money on advertisements that aren't working? What do you do determine if the money you invest in marketing is producing the desired results?

Investing in marketing doesn't have to feel like throwing spaghetti into the ground hoping that it sticks. Performance marketing is the place to start. It's a system that allows you to pay an investment only if the marketing performs.

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