Logo

Each artist should have websites that reflect the beauty and vision of their art. The Vermont-based artist Brielle Macbeth Rovito launched her own website and online store Dust and Form She knew she had to have an ecommerce platform that could give the artist complete control over how she showcased and sold her sculptured works.

"I have looked at other hosting platforms," Brielle told , "and each time, it entices me with its simplicity of use as well as in the built-in tools which help me seamlessly translate my overall vision for Dust as well as Form."

Read more about the way Brielle created her own ceramics business to life with a ecommerce site that reflects her distinctive design vision. It also keeps her store online running efficiently.

Transform your vision of art into an online store

In the year 2019 Brielle was eager to redesign and revamp her online store "with a new body of work which, in the moment, felt very close to her personal."

"I wanted to share this work outside of the scope I had, but in a way that stayed at the core of my work," Brielle told . "By making an online catalog that made it easier to purchase and communication for those ordering."

The foundation of her store online has helped Brielle keep control of her creative vision for Dust and Form. Importantly, it is the manner in which her work is sold and available for purchase. The philosophy behind her web design can be summarized as "simplicity however, it is not easy."

Prioritize quality website imagery

What's the key element to the process of bringing a website for an artist to life?

"Imagery," Brielle says. "It's all about image."

That's the route Brielle took when building Dust and Form. "If possible, employ others to assist you," she says. "I am finding that having good people around me has been essential for getting genuine feedback and help regarding what my business can do online."

The "design and general ethos" of Brielle's website was realized by "the amazing creatives of Bodega Ltd. And the photographers and stylists I was able to work with , who gave such a vibrant the life of my designs."

"The natural and unhindered surfaces of my ceramics is an integral part of the soft, peaceful designs I strive to make," says Brielle. The same vision of art that is unhindered is evident by the aesthetics and imagery of her website.