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Getting customers to your local area is key for boosting sales as business owners with small businesses. And it's important to take a strategic approach to get seen by local consumers looking for your business online.

That's where local SEO (search engine optimization) plays a role. Local SEO involves making your business more visible in local search results. In the event that potential customers within your local area are searching for the products or services offered by your company, your business appears prominently in search results, helping your business out-rank rivals and generate greater pedestrian traffic.