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The majority of shoppers are multichannel customers which means they use multiple channels to shop. Research shows that between 42 percent all the way to 73 percent of shoppers make use of multiple channels in their shopping process. It is an indication of the importance of an omnichannel strategy for sales.

If you offer your products on multiple platforms, you will be able to meet your clients wherever they are on the internet, social media, or in-store. Whatever what the scale of your organization it is possible to connect with more customers and boost profit.

In this post, we'll go over the idea of multichannel selling, the ideal channel to choose and what channel is right for your brand as well as what you need to do in order to start the multichannel selling process.

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