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The majority of shoppers are multichannel customers which means they purchase from multiple platforms. Studies show that anywhere from 42 percent up to 73 of of customers utilize multiple channels throughout their purchase. This shows the necessity for a multichannel sales strategy.

By selling on different platforms, you can meet your customers wherever they are whether it's via social media, ecommerce platforms or even in stores. Whatever the size of your company, this approach will allow you to reach more customers and boost profits.

In this piece we'll discuss the basics of multichannel sales and which channels are right for your brand, and how to start your multichannel selling strategy.