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Many customers discover that purchasing an item from a particular brand isn't a random decision. People conduct thorough research on what the brand provides and how it differs from their rivals. Additionally, they are able to comprehend the item before putting it in their shopping cart. What is the main reason customers make an order? Brand's value promise.

In the following section in the next article, we'll explore what is an affirmation of value, and how it differs from the concept of a brand or slogan as well as what are the most important elements you'll need in order to develop your own value assertion.

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