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A lot of customers decide that purchasing a product by the same brand isn't an impulse purchase. Most customers conduct studies on the items from a particular brand and the difference in their products from competitors. Furthermore, they're capable of understanding the product before putting it on their list. What's the primary factor which drives a customer to put in an order? Brand's value-proposition.

In the next part in the next section, we'll look at the concept of a value-proposition, and the difference between it as well as an idea or slogan for a brand in addition to the essential factors to be taken into consideration when creating your own value proposition.

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