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Ever feel like that you're throwing darts in the dark with the marketing you're doing? This is a common feeling among business owners, especially the ones who run their business independently or through a small group. The key to shedding some the light on who your customers are and the best way to connect with them is knowing the person they are.

However, what are exactly buyer personas and how can they supercharge your marketing? We'll explore this frequently-ignored marketing technique and discover how to create and use buyer personas efficiently.