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Alternative payment options (APMs) change the game for businesses and shoppers alike, offering more options for anyone. APMs are payment options beyond the standard cash or credit card transactions. These include digital wallets, buy now pay later alternatives, and transfer to a bank account.

The availability of APMs enables both businesses that are digital and physical to cater to a wider population, including customers who do not want to use credit cards or don't have access to conventional banking services. In addition, providing multiple payment options can boost conversion rates and attract an increased number of customers from all over the world, directly impacting your business' performance. Offering APMs is a smart step that could help you reach more potential buyers, make more sales, and stay in the forefront of changing e-commerce strategies.