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A brand's development isn't always an unending process. Online seller and creator Alisha is a student of this from her eight years in creating, sharing and pivoting her content.
"In 2014," Alisha shared with , "I often traveled for reasons of work. I was looking to capture my travel experience and the amazing places I'd visited and the people I encountered. So, I started heyalisha.com to showcase some of my favorite restaurants and activities."