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Prospective customers frequently add items or services they want to add to their shopping cart online before making their payment, but and not having checked out. The same can be characterized as "abandoned cart" or "abandoned checkout." Research shows that shoppers abandon 84% of carts which they buy on mobile devices and 72% abandon carts placed on desktop computers.

It is possible to make up for sales that you lost by sending out cart refund emails. The email is a reminder which is automatically sent to customers within 24 hours of the moment that they've abandoned their cart. This way, you'll stay in touch with your shop as well as the items abandoned are present to shoppers' minds.

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