Jon Youshaei's guide to Endless Social Content for Media Ideas
Online success in the creative industry is dependent on the creators' abilities to produce constant and original ideas for social media-related content that entice and captivate their followers.
Generating innovative social media content concepts on a regular basis keeps your audience captivated and interested, and ultimately eager to see more.
If you're employed in social media or trying to get into the world of content production it is important to know how to grow your social media company from the very best, which is Jon Youshaei.
Jon has extensive knowledge - which we'll share with you in the near future on how to think of endless suggestions for social media-related content and build your following right from the beginning. The tips he shares are based on nearly a decade in Instagram and YouTube as a Head of Product Marketing at Creator and that's how Jon could grow his company and grow to nearly 700k followers and 430 million views as well as land more than 40 sponsors within a short time after starting his own business.
The webinar and blog will offer Jon's insight in revealing methods for how you can build your own online business by unlocking the key to limitless social media content ideas and storytelling approaches.
Are you willing to let loose your creative side and realize your creative potential within the world of technology? Let's get started!
Continue reading to find out more:
- The secret to the success of social media
- The Beyonce Research Remix: Three R's of relevance
- The remix model is enhanced by enhancing the HTML0 model
- How to get started on the journey of a creator
- Principal to takeaways
The secret to the success of social media
Making sure that your content is relevant, discoverable as well as consistent and useful is the key to success as a creator of content.
The public is always searching for their favorite creators to find the most recent trends, or to get updates on current information or methods of working. Sometimes, however, coming up with new ideas for social media content is a lot more difficult than it sounds... So how do they stay a step ahead of their rivals and capitalize on new creative ideas for content? We'll take a deeper dive into, with some expert tips from Jon Youshaei on how to become a contemporary scroll stopping storyteller included.
First and foremost, if you are just dipping your toes into the field of creating content, it's essential to learn the art of finding your niche and know who your target users are prior to being able to discover how to continuously develop compelling social media content ideas.
Finding your niche
One of the most important characteristics of a niche that it allows you to differentiate your business from your competitors, making your brand more distinctive. Ultimately, this will increase the amount of followers you have and increase viewership. It will also help to build loyal customers and increase your revenue. A niche is how your name is remembered by other people, especially if you are starting a business starting from scratch in an oversaturated market.
In the beginning of establishing a company online, it's essential to focus your energy into the specific field you're skilled in. A niche lets you to concentrate on your strengths instead of expending your energy by trying to tackle every aspect of your category. Be wary of spreading yourself too thin - focus only on the area you are interested in and use precious time for investing in different areas of your business.
Here are four tips on how you can find your area of expertise:
- Identify your unique strengths
- Research your competitors
- Find your target audience
- Find out your strengths and areas of expertise
To successfully find your niche, you must focus on your core strengths and what it is that you do best. Along with competitor study, analysis of the audience, and speaking to your customers to find out their needs, will help you get noticed and enable you to develop targeted, searchable material.
Be aware of your public
The second step for creating compelling content is knowing who your audience is and what they are looking for from your business. If you know your market, you will be able to find a niche for the products or services you offer and make your marketing campaigns further targeted.
This can help you create the community around your brand, allowing you to gain a better idea of what kind of content your target customers want. Don't be afraid to inquire about what they would like to hear from you. This will allow you to gain a better idea of the kind of content you should produce and the ways you can narrow your market even further.
When you truly know your audience's preferences and that the feeling is mutual, you'll be able to build a rapport with your followers that'll make the sometimes daunting process of creating content seem more like a shot into the dark, and instead like a strategically orchestrated plan. This allows the creation of personalized content based on your audience's behaviour and adapt your content according to the preferences of your target audience.
According to Jon states, your target people are your target group Think of them as your followers, who build your community. The understanding of your intended audience can give a feeling of individual attention for followers, creating a memorable brand experience that will enchant the new followers.
How can you come up with new ideas for social media-related content
It's all about presence on social media platforms. Engaging content can help convert your audience into paying customers, which can lead to lucrative sponsorships opening the way to opportunities that you've only imagined in your wildest dreams.
To establish a captivating presence on social media You must bring something unique to market that draws users to your brand, which is to establish your area of expertise. Your niche will draw in particular groups of people who are interested by the possibilities of your products.
The tricky part is keeping your initial audience engaged with your content - which is why it's imperative to have an organized plan of the implementation of social media-related content within your pocket.
Before we go into Jon's specific strategy for developing content for social media we'll focus our attention on a few of the most important concepts we will be discussing later on.
Here are some tips to help you regularly create new content for social media. suggestions:
- Determine what kind of community you want to build
- Make it a point to update as frequently as you could - this will create greater the demand
- Start with more short-form content and then switch to more long-term content
- Seek inspiration in the places your target audience might be
- Get ideas from your audience simply by asking them through polls
- Conduct thorough research and deep-dive into the interests of your target audience
- If a first post is gaining a lot of attention, you should you should continue exploring the topic further
- Make sure that new users are up-to-date with your brand's values and goals
- Your audience should see more of yourself to foster a personal connection
- Repurpose content from other social media channels
In this article, we'll look at how you can leverage some of these ideas by using proven techniques taken from Jon Youshaei's Inside Accelerator course.
The Beyonce Research Remix: Three R's with relevance
Jon Youshaei came up with what could possibly be the answer to not running out of ideas for content creation again The Beyonce Research Remix. Through this method, Jon delves into a complete explanation of three R's of relevance, which include react, re-explain and reconfigure.
The Beyonce Research Remix is a clever approach to creating infinite social media content concepts without much effort from your side. This method is based in simple principles, and provides insights into how you can effectively utilize audience feedback and engagement for content generation.
This technique is called"the Beyonce Research Remix because of an under-appreciated fact: Beyonce is a brilliant marketer who we can learn and draw inspiration from. Jon states that there's a ton of facts most people are unaware of about Beyonce which many individuals can use to improve their own businesses and goals for content creation.
It all started with Beyonce's iconic music video for the hit song Single Ladies, where the footage actually comes from a pastime choreographer called Bob Fosse who created the dance routines in the year 1969. Frame for frame, Beyonce's music video is almost the exact copy of the original in 1969, right from the simple backdrop to similar costumes. It turns out that this copy-and-paste experience was not just a one-off event.
Beyonce has a history of reviewing the past. The public began to notice, as well. Bey was the first to expose herself, using her own words saying to her choreographer that she discovers and takes the work of various artists, and then takes them.
Jon states how the critics who dismiss Beyonce have completely misjudged the issue as they think she's focused on copying and pasting, Jon thinks she's more about copy and paste with a taste. The singer is a bookworm obsessed with doing her research through YouTube as well as Instagram as well as is very attentive to particulars.
It is possible to learn a valuable lesson from the queen herself: do your homework and maintain a memory bank. Copying with taste means mixing from multiple sources and not only one. It means you elevate the previous. You don't just imitate it but you also share the credit but do not take it for granted - which is exactly what Beyonce is doing.
This leads us to this Beyonce Research Remix three step procedure that shows how the creation of fresh content shouldn't cause a lot of stress or self-questioning. It can also be an awful case of writer's block.
"Beyonce's Research Remix provides creators with ways that they could use a good idea for content from the past and convert it into a variety of posts. This way you won't drain all of your creative juices by trying to create 100 unique content ideas. This remix of the Beyonce Research Remix teaches you to think better, not work harder.
Let's dive in!
Method One React
The very first stage of Jon's Beyonce Research Remix is react, which involves learning how to fill up your mind with endless ideas for creating content and also the right way to promote your brand in order to increase exposure.
How do you fill up your memory bank
The react technique should be an essential part of your strategy for content production because it's an effective way to gain publicity and get comments. If you're having trouble figuring which topics to discuss and write articles around, now is the time to engage with your readers. The react method is discussed as well as its use for analyzing and responding to well-known media.
Take Reddit, for example. Reddit is the best place to get comments and questions that are unanswered. This is where you will discover the needs of your customers in relation to what you already know. This opens up the possibility of what you could actually offer your viewers answers to questions related to the topic at hand.
The process is simple - make a list of Reddit pages that are based on the top topics you've voted for. It's as easy as logging onto Reddit by typing the subject into the search bar and then looking through the subreddits. You can put this list on spreadsheets to allow you to explore which areas in your niche you are able to be covering. Check back in every so often to see which topics are the most active.
The greatest part is that you can do this on multiple platforms like Quora, Instagram, LinkedIn, Twitter, and different community pages. This is something that is immediately vetted by the people who follow your page.
Jon gives a remark that goes along the lines that read: "What happens to be being posted on Reddit on Monday, ends in Buzzfeed later on, ends being shared on social media Wednesday, and then on Facebook within a month."
True - Reddit is the first place to go viral on the internet. And if you're looking at it, you're ahead of a lot of other users who are only able to catch the fourth or third wave. So next time you are stuck staring blankly at your screen, you are aware of the solutions that are popping into your specific field.
How to gain brand exposure
Another key component of the react technique is the need to meet your target audience where they already are. The people who aren't making the effort to search and find your page - the amount of effort from your followers could end up deterring them all together.
In his webcast, Jon discusses how a innovative ad by the city of Los Angeles, a government entity, were in search of a graphic artist and came up with a fun posting using Microsoft paint that stated it was the case that Los Angeles is now hiring graphic designers. The post became viral on an online subreddit. Jon considered ways to respond with the Beyonce method.
In essence, he used the model of copywriting with taste and gave credit. Jon made a new version of this article in his hometown of Los Angeles by bringing in his own experience and insights into the concept which he then elevated to appeal to his particular market. The post was honest and honest - it was also one of Jon's best performing posts at the time. Sometime, having polished content makes people feel like they're being sold to, so they avoid it but making it relatable can actually cause people to put down their scrolls.
Responding to media that is trending can lead to increased interaction and connection with the audience. The result is a personal message that says: "Hey, we like the content you're enjoying, would you like to meet?"
Being transparent and open with your audience will show your authenticity and that's why this method insists on being able to give credit where credit is due. Also, you will demonstrate your credibility by providing different perspectives to the most popular content.
Responding creates more meaningful interactions within the world of digital. The public appreciates positive interactions between brands as well as real individuals, since it proves that businesses are able to prioritize customer support. Indeed that an average of 54 percent of people aged 18 and 54 look at brands more favorably if they provide rapid customer service responses via social media. Going back-and-forth with customers on social media also boosts your brand's overall reach and presence on social media.
Engaging on social media can create special relationships that brands can use to learn about their audience. This allows brands to improve the experience of their customers, and assist customers where needed.
Social media interactions can create an authentic tone, thereby humanizing the image of your company. This encourages people to respond to your posts and praise your company. Organic search has plummeted in recent times, but businesses that are thoughtful and maintain an active social media presence enjoy greater organic reach on the internet. Responding to improve engagement on social media should be an integral part of your social media strategy.
Method 2: Explain
The second method Jon suggests is to revise your material to accommodate different reading level and preference. There is no one size fits everyone, and that's why your audience will appreciate the effort of your company to communicate the concepts using simple language for people at different stages. This method will help give an idea on how to adapt your existing content to make it more generalizable for a wider audience reach.
Jon shares that the average reading level of adults living within the United States is at an eighth grade level. Jon also states half of them prefer reading at an 8th grade level, even if they are educated above this. In reality, people don't want to consume complicated concepts during their leisure time. Thinking about how you can explain something that you research is another way of remixing as well as reacting and copying with taste.
An application that you'll definitely want to bookmark for this purpose can be found in The Hemingway App. The app provides direction in how to simplify complex writing topics into common terms that are understandable for the reader by removing the unnecessary language. This tool highlights large and long pieces of information and provides other alternatives. It also corrects any grammar errors and writing mishaps.
Your customers won't want to spend a ton of time trying to understand a concept - they'll want to have the information laid out with simple and straightforward terms. This increases awareness, comprehension, and audience engagement with your brand.
The most crucial elements of the re-explaining technique are the three C's namely certainty, clarity and conciseness. In the process of explaining material, the three C's will help improve the audience's understanding.
Three C's
The three C's are essential principles for successful communication. Your viewers will appreciate providing information in a concise manner. It will also improve audience retention.
- Clarity - State your goal and present your information using simple and straightforward words that are easy for everyone to comprehend and comprehend.
- confidence - There's a time and a place for more complicated phrases. Pick the language you prefer to use wisely, and know that you won't be able to be a witness to someone else when they are confused by your language.
- Conciseness - Don't use excessive words. Be aware of too many phrases and descriptions that are double. Be direct and move on!
For implementing re-explaining and the three C's in content creation, keep in mind how you would consider the material you're making if you did not have any previous knowledge of the topic. Would it be incomprehensible? or too simple? You should aim to be between the spectrum to ensure that you can recycle content using a variety of ways. Just make sure that all that you write falls in line with being well-organized, clear and precise.
Method 3: Repackage
Jon's last approach is repackaging. As of now, the three C's could aid you in rewriting your explanation ways to remix as well as reacting to the information you have gathered. The third R involves distributing the content you've created in many different ways across different social media platforms.
Jon used to emphasize his focus on quality rather than quantity. But the last few years, he's focused on quantities. Some food for thought: this is because it is the quantity that determines quality because you don't really know what is quality for your audience until you post more. Are there any lightbulbs flashing in your mind now?
This is basically instructing you to get online and share some thing - it could be whatever you want! And then as you watch what posts do the best then you will be able to think of the ways that you can reuse this information. Say a written post explodes in popularity... it's now your opportunity to use the written material to make video. When you know that there's interest, you can invest more time and work on the process of creating. Say the video does well. The next step is to transform the video into an extended YouTube video. For longer written form, you can write a blog post about it. The most successful posts can help you gain maximum reach and engagement through repackaging this content.
It is important to determine which type of content is most popular with your target audience. If you notice that people are engaging with your content in short forms, that's a good indicator that you might want to push the limits of your content and explore longer forms of content creation. Analyzing your data on performance can help you figure out which posts you should consider revising.
Another intriguing method of repackaging your material is to use headline templates with compelling titles to attract audience attention and increase clicks. The people love headlines that discuss both the good and bad. For example, someone would be enticed by an article that reads "The World's Worst Advice About Social Media." Think of creative ways that you can make headlines that catch the eye either for an article or a video. This will help in changing the way you present your content.
Repackaging content can be a means of reworking the system to your advantage and take some pressure off your shoulders to constantly come up with new concepts. It's simply expanding your existing, high-quality content by presenting it in alternative format through different channels.
The advantages of repackaging your content are giving the content a fresh life and staying relevant with the people you want to reach. If you're not sure about how best to package your content, just poll your readers and ask what they'd like to be able to see!
The remix model is being improved
The process of researching, remixing and repackaging is something many great creatives and artists including Beyonce - do to keep their creative levels up, making sure they're never depleted. Combining various sources as well as taking them farther will guarantee that you never run out of ideas for ways to make engaging social media posts.
Now that we've gone over the remix model and the remix model, it's time to add new tools to help improve the creation of social media-related content and also the implementation of these concepts.
Utilizing additional tools and techniques
- Google Trends - This is an excellent place to begin conducting research and looking for an idea. Take what you find and enhance it using your expertise.
- TubeBuddy helps you determine the content that will perform well before it is before it is even made available to the general public. It allows you to increase the reach of your channel through improving your content.
- Hemingway app. This means that your posts will quickly engage your audience efficiently and productive way.
The processes are applicable to any niche and industry. Anyone can remix and repackage content across multiple media, if you employ the correct strategies to get you there.
Remember the importance of adding your personal spin to your content. Your experience will permit you to customize your content in a way that's distinctive and intriguing to your audience. The world's top artists and creators elevate remixed content in a way or another - proving that if this technique is successful for them, it will work for you too.
How can you begin on your creator journey
Jon's Beyonce Research Remix teaches us that not many of us look for inspiration from various industries. Not enough of us are looking backward at things that were successful before.
Beyonce herself stated that she's not getting access to a database which she's paid hundreds million dollars for... She's simply looking up inspiration and filling her memory bank in the same way as you would.
There is a quote from Mark Twain that sums up the concept: "All ideas are second hand that are consciously or unconsciously retrieved from a million outside sources."
It's either denial that you're getting most of your inspiration unconsciously or, you could be deliberate and follow in Beyonce's path of deliberately looking for inspiration. Make sure you have a memory bank by constantly seeking inspiration from others as well as remixing and revise what you've researched. Remember, copy with taste!
React's remix technique of re-explain by re-explaining, explaining, or repackaging is as simple a way for you to never again experience the creative block and run out of social media content ideas again, all you have to do is start elevating new ideas in line with your personal preferences.
Key to takeaways
Now that you have a new perspective of how you can come up with an infinite number of ideas for content, it's the time to implement the principles of reacting, explaining the concept, and adapt it to your personal online marketing plan.
The information we discussed in Jon's Youshaei's Beyonce Research Remix model is only scratching the surface of the topics he covers in his Insider Accelerator class which is an individual experience of 90 days that will teach you the most important parts in creating a successful business.
Take advantage of the Starter or the Full Package and reap the benefits of never having to struggle to come up with content for social media idea ideas. The program includes hands-on training, private live sessions, Q&A's, and personal revisions which include detailed notes. You can diversify your income through learning every tool you require to make the most of your social media platforms and scale your business up to the next stage.
Happy content creating!