It's a Parisian Classic: Now Online thanks to
In the 18th District of Paris lies the Marche Saint-Pierre. The Marche Saint-Pierre is known for its rich heritage in French textiles, it is where important decision-making is taken for the coming year in fashion furniture, upholstery, bedding and much more. This is where tourists, locals, and traveling professionals alike visit to check out the latest trends along with the timeless styles with a modern look. It's possible to catch a glimpse of an iconic designer walking through the streets, while you chat with people who are looking for that perfect new pattern.
Since 1990, it is also where you can find the Tissus Lionel Tissus Lionel, a firm established in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabrics. It has four stores which are French for shops - in the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles.
In 2017, Tissus Lionel sought to grow their business in the world of textiles through the introduction of their retail offerings online. Today, their growth is obvious with their partnerships such as Disneyland Paris, Lido de Paris and the world-renowned Opera National de Paris.
Not far from the historic St. Vincent de Paul cathedral, and just a few kilometers away from the Arc of Triomphe You'll also find one of their physical stores Their first shop, specializing in hobbyist textiles to be used for entertainment and art.
Selling to Paris and beyond: Growing with the growth of
Tissus Lionel was a stalwart of word-of-mouth image and sales in person for over 20 years. In 2012, they launched a simple HTML-based site. In 2016, customers could review their catalog on the internet and phone for orders via the telephone.
Their aim was to be the top supplier of quality fabric on the internet at an affordable price. The year 2017 was the first time they partnered together with an agency in the creation of an all-encompassing ecommerce system and launched with over the 900 fabric selections.
Not long after the two companies teamed up with renowned developer Julien Gerardin to build something that could keep up with the ever-advancing ecommerce world and grow according to Tissus Lionel's growing needs as well as its vision for the future.
The outcome was TissusLionel.com which is a responsive eCommerce site that can meet demands of both individuals as well as professional customers.
Through this website and the stores they have, you'll discover bulk fabrics, ranging from jersey and cotton to felt, leather, waterproof options, and more - spanning an array of interests and budgets.
All told, Tissus Lionel now lists more than 4,500 SKUs on their website.
Picking an online platform
Tissus Lionel spent a lot of time and consideration into choosing the right e-commerce platform. They compared a range of content management systems (CMSs) before making a decision.
The platform has a worldwide reputation. the platform had to be able to accommodate their existing business as well as provide the capacity to grow. With over a million SKUs it was essential for the platform to be built on a solid foundation that would create the basis for their developers.
Using the right instruments
Extensions are a major draw to, Tissus Lionel uses several on their website. For payments, they use Viva Wallet - a popular payment service for European merchants as well as PayPal.
They also make use of Cubyn to manage logistics management. However, a special API integration is required.
Viva Wallet
Viva Wallet solves these issues and is the reason why retailers are finding it to be so beneficial.
Tissus Lionel found out about Viva Wallet through the recommendation by a merchant in the vicinity - an indication of the quality and usefulness of the system. Tissus Lionel is now using it as the most useful of their instruments.
Beyond the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the numerous payment options and the ability to link transactions made online to their physical location.
When they shop at their stores They appreciate their modern technology of payment terminals. On their website, Tissus Lionel is thrilled to accept payments straight from the page of orders.
"The Viva Wallet implementation was extremely fast," says Tissus Lionel Web Ecommerce Project Manager Gerardin Julien. "Our conversion rate grew by over 2% and our conversion funnel was cut by just only one stage."
Tissus Lionel claims that they've not encountered any issues in the time since they've started using Viva Wallet. Julien has also said that "the setting up process is one of the easiest we've experienced compared to various payment methods such as Stripe, PayBox, and PayPal."
A site they're proud of
Tissus Lionel's standards for excellence is the key to their continued growth. Their website isn't any different. In an announcement article on their website the company walks customers through the advancements they're most proud of.
This includes one-click registration via visitors' existing Facebook as well as Google profiles as well as enhanced security measures track orders and features for wishlists, the ability to request samples, delivery for free locally as well as more.
Instruments such as Viva Wallet make financial management easier for staff while providing an easy way for customers to make purchases. This results in operational efficiency and a higher conversion rate.
A excursion to Paris may not be within your reach however, with Tissus Lionel, the Tissus Lionel ecommerce site - constructed using and WordPress You can get to one of the largest textile companies in the world in the comfort of your home.
Check out their website in action on TissusLionel.com.