Increase the number of customers who visit your site by running Pay-per-click ads with Performance Max
Performance Max helps you reach more shoppers across Google properties, including YouTube, Gmail, Search and the Google Display Network. Your advertisements are created automatically using products that are synced with Your Google Merchant Center, so you do not need to make advertisements.
Google's machine-learning uses your product feed to create and display a range of ads designed to reach the right shoppers in the appropriate moment. You can also add custom messages, images, and URLs to existing campaigns to make highly customized experience for shoppers. Google then automatically tests multiple combinations to determine the most engaging version to help boost your business and improve performance.
Through Performance Max, your best-performing ads will be shown more often. The tool's automatic bidding feature removes any guesswork from your strategy for keywords as well as its integration with other tools for e-commerce helps simplify your workstream.
Below, we've highlighted a few features that are new to the market. Performance Max features you can benefit from to help drive higher sales.
Make more sales using these methods
1. Synchronize your feed of products
Your shop is distinctive as are the products you sell. Through Google Listings & Ads, you can map the custom areas (known as attributes on ) of your product listings direct to Google Merchant Center.
For shoppers to find the product they're searching for, it's best to showcase the most relevant things about your items to provide shoppers with ads that are relevant to them. For example, rather than providing results for blue sweaters, it's better to give specific attributes that define the kind of blue garment. Is it soft, heavy, knit, button down, or zippered? Specificity with the attributes could boost conversion rates, as they'll find exactly what they're looking to purchase.
It is the Google Merchant Center is the first step in showcasing your items using Performance Max. Syncing your product feed helps you:
- Increase reach:Find new customers wherever they're searching or scrolling. Your products will appear throughout Google's entire advertising inventory as well as formats.
- Learn about trends in the market: Gain actionable insights to enhance your campaign's effectiveness and better understand your audience.
- Increase traffic to your products: Convert more shoppers into customers with targeted ads and better insight.
The next step
To define your product's unique characteristics, go to "Attributes" in the navigational panel that is part within the Google Ads & Listings plugin. You will be able to create, edit, erase, and review any rules you have created in this panel.
2. Drive more sales with personalized advertisements
Now that you have synced your product listings now is the time to modify the ads you've created. By using Performance Max assets, you can upload custom copy, links, and images along with the content included available in your product catalog. It is then possible to use these to make more interactive advertising options. Learn more about Performance Max assets in this article or through watching the video.
The uploading of more text and images assets lets you reach and interact with customers who matter most for your company. It's essential to upload some images attached to each product so that consumers can gain a feel of how it will appear in real life. Images can also assist Google produce multiple variations that will catch the eye of different people.
Performance Max assets and custom ads can help grow your revenue by:
- More visibility: Websitelinks and images give your ad greater visibility and prominence on the pages of results for searches.
- More clicksAssets are also able to increase your amount of clicks providing customers with additional interactive methods of interaction with your products and store.
- More optimized: Google will automatically switch off assets in accordance with their performance. If one asset isn't performing, a new asset will be added to the ad.
The next step is to take
- Make groupings of assets for the Performance Max ad campaigns. Upload more images and different headlines to drive greater customer engagement and increase sales. It is possible to begin using asset groups by visiting this support page.
- Set up a distinct destination URL for every ad you campaign to offer shoppers a broader look at your product offerings.
A greater degree of customization for your product assets allows Google's machine learning tools more options to use to create the best performing ads - the ones which result in greater engagement with customers and more revenue.
3. Advertise your brand's products
Promotions can be powerful incentives that draw the attention of consumers, showcase your products, which can increase sales. When selling online there's no doubt that you're competing with other brands but also with any media that takes people's attention of your merchandise. Promotions help capture attention so that customers remember the products you sell at the time they're ready to purchase.
If you've added a sale to one of your products and you want to share that deal with ad campaigns created through Google Listings & Ads. Customers will be able to see an promotion link in the, making your ad immediately make an impression. Additional benefits to promotions include reaching users on various devices, boosting clickthrough rates and increasing conversion rate.
When you've got an active feed of your product within Google Merchant Center Google Merchant Center, you can utilize Google Listings & Ads to provide a wide range of types of rewards, including:
- Sale:The sale badge and annotated strikethrough prices automatically indicate when an item is in sale and also fulfills Google's criteria.
- CouponsYou may choose to specify a percentage discount, cash back; buy one, receive one for free or, if you purchase one, and receive a second one at a discount percentage.
- Delivery:Offer free or discounted shipping.
- Price drop A distinctive price-drop badge should be displayed only when there has been an extreme drop in relatively stable price of the product.
Your next step
Make and announce your offers as well as promotions. When you create or update a coupon in your dashboard under Marketing > Coupons and Coupons, you'll find a Channel Settings box for visibility on the right. Select "Show coupons on Google" to turn it on.
4. Expand your reach
Multi-Country Advertising is an automated function, that puts every country within reach so that you have more opportunities. The end result: it is possible to increase sales and increase your sales quicker.
- Expand: Extend your reach by incorporating multiple countries using the same language on the same feed.
- Budget: You can manage it all by putting together a single campaign budget.
- Demonstration: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network, and Discover.
- Track: Pay attention to your metrics and manage your campaigns from within your online store.
- Enhance your performance:Enhance your performance across the entire globe.