Increase sales by creating an Ad-Free Membership on Your Website

Apr 29, 2023

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     Reader Disclosure

From Zero to Hero: How Ad Hatred Will Help You Increase Your

Recall the last time you opened to read a newspaper article or perhaps your favourite recipe on an online site. Advertisements can be way exaggerated.

In some sectors, publishers and creators need ads to assist in monetizing their works - no matter if readers like them or not.

And most readers don't. Therefore, nearly every website with recipes has a jump to recipe hyperlink. It is likely that they are among the most popular links across the internet!

There's also an opportunity to make a profit to the gloomy cloud of disdain which is hovering over your advertisements. This silver lining may be selling up.

If you have a WordPress website built around an ad-based strategy to monetize your site, you're placed in the ideal position to make the most of this opportunity to upsell free readers to paid subscribers.

It's possible to do this easily, regardless of how or where you display advertisements.

Low Hanging Fruits for WordPress Websites

You can create an experience that is ad-free that your customers will enjoy (and are willing to spend money on) for.

It is possible to block your ads from the eyes of those who pay. Since it's so flexible it is possible to create custom advertisements to match the membership level.

As an example, a recipe blog can create web pages of its site free including ads throughout. A few options for ads are:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. In-line Blocks
  5. Popups

So, in order to give value to members who pay owners of websites, they can prohibit certain or all advertisement areas for paid members.

Convert visitors who are free to paid Members easily

For instance, you could hide adverts on the internet and pop-up ads to members who are basic.

Therefore, the basic members will still be able to access the sidebar and other advertisements that are not in the content area. Furthermore, you may give a pro or more upgrade that will block all advertisements.

The structure may look similar to this:

  • Free - Free visitors get advertisements in footers, headers, sidesbars, and in line with content, as well as pop-ups
  • Basic users only see ads in footers, headers and on the sidebar
  • Pro - Visitors see no ads

Strategies to serve ads on WordPress

We'll first look at the two common ways of placing advertisements on the WordPress website: static insert and dynamic insertion.

     Static Insertion    

This method is great when you have only one image or link you wish to publish in an advert. The process is as easy as adding your image and then putting a hyperlink behind it with Block Editor.

Dynamic Insertion

It is a frequent method of inserting relevant ads within specific areas. The theme or the plugin typically decides when ads should show up. Most often, a third party advertising network, like Google Adsense, will determine what ads are displayed.

If you're using dynamic as well as static advertisements, the methods to hide the ads from paying members will be the identical.

How to hide advertisements for Paid Members or Subscribers on WordPress

If you're looking for the most effective method to provide users the best quality without ads It is best to start with the installation .

It's the most reliable method of controlling the visibility of content within WordPress. Let me show you what I mean.

cta character

Start today!

Earn money starting today for the content you write.

How can you set up the system to provide an optimal user experience, with no ads

The installation process is as easy as installing any other plugin. After installation it guides you through the steps to setup with ease.

We've written numerous articles on the topic and also the tutorial video to help you start up in a short time.

Watch >> Setup Overview

The most effective Ad Management plugin for WordPress

If you do not possess a theme, or plugin which can manage advertisements, then you'll have to install a plugin. A variety of free and premium plugins permit dynamic placement of ads. My personal favorite, along with the one we use using AdSanity.

In the case in this blog post, I'm making use of the second most-loved ad-management plugin Advanced Ads.

Utilizing rules to take ads off for Members

Once you've configured and installed then it's time to create your ad-free policy. In the admin panel, choose Rules and create a new rule. Utilize rules that use the partially rule type for this.

In my sandbox site I'm using two levels of membership named Premium and Executive. My rule is set to manage content only for the Executive membership. I intend to hide advertisements from those who are part of my Executive membership.

In the image above there are examples of shortcodes that display or conceal the content according to this principle. We'll start with the first one.

Utilizing the Shortcode to hide ads using a Shortcode to conceal advertisements WordPress

The majority of popular Ad Management plugins allow you to display ads using shortcodes. In this case, I'm using the free Advanced Ads plugin.

This technique works with our recommended AdSanity plugin as well as virtually all other advertising management programs.

Set your Ad Shortcode where you wish to display ads. Then, it is wrapped around it using the Hide shortcode. The following is what would appear when you use an in-line advertisement spot within the paragraphs of my fictional blog.

The method hides the ads information from the view of my executives. Any person who isn't an Executive member can be able to view the advertisement. For example, in my specific instance, Premium members will get the ad.

Do you see the advertisement at the bottom of the page, as well? This is a widget that I'll show you how to handle ads in widgets later. But first I'll share the experiences my Executive team members experience when they read the same article.

Use Protected Blocks to hide Ads by hiding ads WordPress

Once you've installed it, you'll notice an entirely new block item that is called protected. This is a protected block. It gives you control over virtually any content element that you can find in WordPress.

You can add a secured block inside a post or webpage, a course lesson, or the form of an incorporated widget. The AdSanity plugin allows you to incorporate an ad or a set of advertisements into your widget.

To block advertisements in a widget, you must first add a protected block to the widget. It's the way to use Divi.

In the WordPress admin menu Navigate to Divi > Theme Customizer. Choose Widgets, followed by Sidebar.

Once you have added the secured block, you can set it up to refer to the rule you intend to use. Be sure to select the option to hide the information of all members that are part of the policy.

The following procedure is to add your advertisement or group within the block that is protected. Then be sure to save your configuration, and then test the configuration!

The process of wrapping

It's obvious that this lets you easily control your information. If you're planning on using advertisements for monetizing your blog, you'll need . Imagine the possibility of earning consistent and reliable income from paying users or customers.

It's an excellent opportunity to sell more products to those who have been your loyal followers. This doesn't need an immense amount of work. The most difficult part may be deliberating on the amount that you will charge for the subscription...

How much to charge for ad-free membership

And it doesn't take several paying members for it to be worthwhile. It is important to set a goal to determine how many repeat customers you'd like to convert into paid members. Can you get less than 10% of the existing customers join?

If you want to see an excellent example of this strategy using it check out my personal most-read recipe blog, 40Aprons. It's definitely one of our most popular clients as well.

Watch NOW >>> 40 Aprons CUSTOMER STORY

Are you not sure of the best ways to improve sales with the introduction of an ad-free version? Let us know in the comments section!

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