The Thousand Solutions Blog

Imagine the hues in 2023"Head of Table"

Nov 19, 2023

This year's Thinking In Color 2023 conference was concluded with a formal ceremony! We're thankful and pleased that you sat down for a discussion with our speakers of the conference, all women who are remarkable in addition to BIPOC entrepreneurs and pioneers within the area. If you've finished this course and have been awed by the tales of our panelists. Also, you've learned strategies to create an online community that is solid, to increase the number of your services and expand the scope of your company along with other components.

Many topics were covered at the forum The forum provided a fantastic chance to share some of the best moments from the forum that captivated. Find out more about the most important aspects we learned from each presenter.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain is an expert in anti-racism as well as co-founder of Bakau Consulting. Bakau Consulting

Description of the incident Remote working was common prior to COVID-19. But the outbreak forced businesses to transition to a more modern environment. Business owners who want to create relationships with their customers chose to create online communities, where individuals who are similar to each other learn from each other and help one others. It can be difficult to establish an online community that is similar to the ones that you can find in physical.

In this presentation, Cicely Blain shares their knowledge of building an online community called Living Room. They discussed how they've created an intimate and welcoming ambience within their online environment by creating safe and secure communities that make use of the web to meet demands of members.

The most important conclusions

HTML0 It's crucial to determine who you'd like to focus on in addition to the locations that they're most interested in.

Before establishing Living Room, Cicely had decided on what kind of people they wanted to reach out through the web to. Because their mission is grounded in the fight against oppression and racism, Cicely realized that the audience they were targeting was predominantly those working in the field of DEI consultants as well as HR specialists with similar roles.

Following, Cicely had to figure out what exactly the folks wanted.

"I considered"What are these people searching for, in particular during a period when numerous elements are changing and being employed in a different way?

     A majority of people want an identity, as well as an underlying feeling of belonging, regardless of whether or not they're alone. They also seek ways to understand more about."

Your message should be pertinent to the person you're trying to reach out to.

One of the most efficient ways to get users to join your online community is to present your users with something they are able to be able to communicate with. For Cicely one thing that stood out with them was their home. They were looking for ways to recreate the warmth and comfort that the living room in the home they were raised in.

     "I was thinking "What is it that I would like people to experience when they enter this space? What do I want the people I meet to be feeling? I thought "hey I'd love to know exactly what they are feeling when they enter this physical environment. The space should feel comfortable, healthy and warm. It is my goal to make them feel relaxed and at peace. They must feel safe with their connections, valued and valued."

Cicely shares the same sentiment in her outlook on her community.

  • Each online gathering, participants must complete an 10 minute reflection. The question is simple to be displayed on the screen so that attendees can take part by completing a reflection of their own.
  • A relaxing, R&B-influenced mix that was created to help people relax and unwind when you make a call.
  • In conversation, they appear to be having a blast in their social circle with people they've met. While they're not recording videos to create their online course, Cicely might be doing her makeup or making a hot tea in her kitchen.

Offer a range of options to allow users access to the information they need

Online communities are members of similar interests, and could have individual needs along with weaknesses as well as strengths points. In the case of a business, you'll have to come up with different strategies to be able to meet the demands of your members even if they have different opinions.

In living Room, Cicely fulfilled the demands for her co-workers:

  • Engaging in different methods (e.g. Live chat rooms, chat rooms and online classes which provide a comprehensive overview and on. );
  • A common set of norms and values which apply to all members of the community.
  • Allow people to be authentic
  • The removal of unnecessary stressors like time limits and agendas for meetings
  • Be aware of accessibility requirements (e.g. disability and neurodivergence) such as neurodivergence, disabilities, and so on.

The Fonds funnel is a great way to improve sales using funnels which focus on the customer.

Ellie Diop, Content, and Coaching Coach to Finance the Academy at Ellievated Academy

Description of the session: In order to make your business profitable it is essential to have customers that purchase your products, or participate in your offerings. A lot of firms fall in the trap of creating content they believe that the ideal client will enjoy and failing to focus on the needs of their customers. In this video, Ellie explains how you will grow your business and boost sales by establishing an efficient funnel that draws customers who match and meets their needs and needs.

The primary key conclusions

Each element on a web page is a piece of the puzzle to play

The funnel you create for the people you service can be described as a method to create an emotional connection to the clients you serve. One of the best ways for achieving this is by creating information that's pertinent, helpful and valuable for your clients. A funnel targeted on customers is made up of five parts:

  • Awareness
  • Discovery
  • Contact us for more details. us.
  • Conversion
  • Retention and Relations

In regards to the importance of content writing, Ellie states, "Every written piece you write is an essential component of the sales team. Your writing from the past three months is going to play the role in helping customers make sense of the procedure... Be with the same way of presenting your self each day. A consistent tone makes it a more understandable customer experience and assist them navigate the process."

Your brand's name must stand out.

If you're uncertain about your product or services target is the only method by which a person is likely to purchase from you or enter into the collaboration. When you are creating your funnel you should define your goal and purpose of your organization beginning with the ideal customer. It is possible to think about:

  • Who do I serve?
  • What can I do to help someone who is struggling with concerns?
  • What should I be aware of?

These are the core tenets of company's choices. Ellie gives a clear approach to helping the"YOUR target audience" achieve your objectives using the product or service the company offers.

Based on the personal experiences she has had in expanding the scope of her company Ellie says, "For me, it is helping entrepreneurs succeed by educating them on finance and strategies. '... Once I kept the data in a piece of paper which was in the corner of my office. Each time I attempted to record videos. I remembered who I'd earlier talked to. "

Create your social media followers

Social media is among the most effective ways of creating brand awareness in addition to creating leads for your company. It's so efficient that most customers are likely to browse your business's Instagram profile (or various social media profiles) prior to going to your website.

Therefore, you must make a commitment to invest money (and perhaps even cash) to create content for social media in order to expand the reach of your content. The best way to achieve this to be accomplished is by:

  • Informative, engaging and easily shareable information (especially video)
  • Pay-per-click ads are currently on the market
  • Collaboration with influencers with the same market segment as you

Utilize lead magnets in order to create a list of email addresses.

When you're writing material you're writing, the aim is to reach the people who are already on your social media newsletter lists. When people sign up to your subscriber list you'll be able to establish a connection with the subscribers they have signed up to. It's much better than if they come across your articles and videos when browsing through Instagram or X (formerly Twitter). Lead magnets can be a fantastic strategy to make use of them in a way that are beneficial.

If you're in a perfect scenario, using lead magnets, you're offering the value of your item for free in exchange for information about the people they contact (usually the email address of their contacts, as well as the name). address). Also, you can request additional information as well. As an example, in the very beginning days of her venture, Ellie offered free 1-on-1 instruction to clients to gather feedback. This was a form of training that helped draw in the first customers that paid.

     "You've been asked to consider the issue "What's the most efficient way for me to offer the top quality and most gratis items that help others? Consider this as your main incentive. My company has recently implemented an original strategy. Instead of direct users into our service, we invite them to join an offer that is completely cost-free. It's the ultimate masterclass. Following that, we offer the backend. We've had excellent results."

To keep clients who are loyal to you, it is easier than finding new customers

Every lead you generate is an opportunity to taking those leads to the next level of sales. It's not easy convincing someone who's already a buyer to purchase from you once more. Thus, you should be focusing on retaining your customers the same manner as or even more than the amount they purchasing.

In order to keep your customers loyal Follow these suggestions to keep them loyal to your customers:

  • Customer service of the highest standard
  • Make use of surveys that your customers can complete for feedback
  • Check out testimonials from satisfied customers (offer incentives if you think that you are able to)
  • Design a new product or service that will fill the gap on the market

The offer for the second was designed in collaboration with Ellie, Ellie shares, "I designed my first credit-based business course with just $15. Over the next couple of months, I received feedback on what my clients would need to be able to purchase] in the near future. The feedback led me to develop Business Credit, which is Business Credit revamped. The following times, I developed the idea of a Business Credit masterclass, and following that, the whole package. It was discovered that the many of those who had purchased the first bundle followed by purchasing the second to make up for the inconsistencies. The second bundle was bought in the belief that they had been advancing their abilities and being interested to learn more."

Growing both B2C as well B2B business with Multiple Revenue Sources

Jessica Chen, the chief executive officer of the world and Communication Expert at Soulcast Media

Description of the presentation the presenter will focus on the reality that most businesses contain three primary components of the revenue and sales they generate, including their services and products, their content to explain their products and services along with their platforms where they publish their information. In this talk, Jessica discusses the power of LinkedIn to assist businesses with connecting with their customers (B2C) and other organizations (B2B) What can you accomplish to make your information appealing to both kinds of consumers? What can you do to expand your offerings and products for both kinds of buyers.

LinkedIn is an effective way to advertise your content to increase the reach of your posts

Numerous entrepreneurs and professionals utilize LinkedIn, but many are considering it as is a place where you can increase the exposure of your profile and provide information. LinkedIn is seen by many as a platform to share information. LinkedIn as an opportunity to boost resumes, explore opportunities, and connect with acquaintances and friends.

In reality, LinkedIn is a social media website, similar to Instagram as well as X (formerly Twitter), which is why it should be regarded like identical to the other social media sites. There is only one difference: the kind of content that you publish.

Concerning the adulation LinkedIn enjoys, Jessica declares, "The advantages of LinkedIn is the chance to interact with a certain people who are advancing themselves in addition to seeking to broaden their understanding. "

Jessica would love to share her experience as an editor in 2018 before becoming certified as a Top Voice as well as an LinkedIn instructor in five years. Jessica cites her reason for this as making sure that her profile is always active on LinkedIn and also connecting with many people who can profit of her guidance to help people who wish to enhance their communication skills.

Make sure your material is appropriate to be used in B2C and B2B,

The majority of entrepreneurs think that they can only attract attention through a targeted approach to consumers at a particular level. This isn't the reality.

The benefits of LinkedIn is the fact that its users are required to alter their posts to connect with B2B and B2C customers. The page's content doesn't require any changes but changing the words used to define your business's services can increase the visibility of your organization and help draw customers from different companies.

"I have realized that to communicate with the B2C audience, I use the use of words such as "you" Have you thought of this? ...?'""you"?" "You" is Jessica. "My method of communicating is very clear. So, everyone who reads my work can feel as if it's their personal.

     "[With B2B marketing Instead of using the words "you" and "your" I'm speaking about my experience employing terms like "the group" and "the company'. It's more positive and not so personal."

Establish yourself as a thought leader in B2B Customer support.

Contrary to the individual buyers who want to buy high-quality, efficient products, B2B clients want the top solutions. To draw attention from B2B clients, it's essential to present your self as an expert or thought-leader in your area regardless of whether your goods are primarily marketed towards B2C clients.

In the case of an artist or a photographer, then it may be helpful to design an online photography course so that you can reach at your B2C customers. To attract B2B prospects, you might share thought-leadership content that focuses on earning money within the field of artwork and earning money by being an artist. If you conduct one-on-one training in which you teach employees how to boost productivity of employees as well as increase productivity it is possible to attract B2B clients through sharing content about improving the efficiency of your organization.

Thus it is possible to be able to offer B2C items including online classes and one-to-one classes, or organizing talks and workshops.

Your personal image can be created via videos

XayLi Barclay is a specialist in HTML0, and also an experienced Visual Content Coach to give you starting out. Shoot Expand

Description of Session: If you're the owner of a company, would you like to be noticed even when you are operating in an extremely crowded market. The best way to counter this is to build your personal branding with videos, whether it's small TikTok videos, Instagram Reels or even longer videos on YouTube. In this clip, XayLi explains how you can make use of video content to market your course on the internet for increased the amount of money you earn and also make your brand known to the buyers who make purchases via your.

It's difficult to find any information for beginners.

If you're making the first time you've made a professional video or even the first time you stream live, then there's not an excuse to keep in the meantime until you've made your livestream flawless. Start with the footage you have already. It's easier at first to be likely to overlook your poor quality footage as well as your poor editing abilities because they are aware that as time passes, it'll be easier. it.

XayLi her own journey began by using a laptop. It was a basic white background with the bulb that is common.

"This is where I learned about the process that led me to my current post, and it resulted in me being asked to be a professional," she adds. "I did not wait until I'd set up my own newsroom, and I began teaching people. I used the resources available to realize that my information that I wanted to share did not depend upon how gorgeous your setting might be.

Today, I'm working with the complete-featured studio that's located in my house and this is my first experience using HTML0 just a little over an entire year ago. "

A wealth of resources will be within your grasp as you advance farther

If you begin to notice more people watching of your videos, and you start earning a profit, this is the right time to begin building your collection and improve your equipment for video. As an example, one alternative is to buy a costly webcam or camera as well as a tripod stand (worth between $500 and $1,000) and a green screen along with eCammLive. It is also possible to purchase the teleprompter app as well as the Adobe Premiere subscription for editing.

The latest setups and enhancements. XayLi states, "[At this stage] you have the option of having multiple camera angles, and the variety of options is limitless. It's right time to purchase such equipment since you're already making cash. A lot of us think that you need to look professional before the money is received. No. It is your responsibility to get your product available, and then your product will eventually be made available to purchase, and then the cash starts flowing."

When you've made enough money after which you can assign the editing and distribution your video recordings to contractors, or an internal group.

Focus on one task at any given moment.

There is a general belief that you must take every measure necessary to increase the size of your company. It is crucial to have a presence on every platform, be in the lead of any new trend and be able to talk about a range of subjects. This is not necessarily an ideal situation. It is much more beneficial to be focused on one particular element when you create your brand. This will stop you from getting burned out. Your viewers will be aware of what they are able to be confident about each when you upload videos.

Based on XayLi Barclay's "Rule of Five Five" Five aspects to be considered when making your choice about your digital strategy that you use

  • The item or service is only one
  • One possible market
  • A tool to convert leads
  • Traffic is a major driver
  • One of the most important goals for companies is to achieve

Memberships and Memberships The Good, The Bad and The Ugly

Teri Ijeoma one of the founders of Trade & Travel

Description of the course In the proper way members are an excellent opportunity for companies to build close relations with customers and bring in additional income. Teri Ijeoma created a web-based platform for members to aid the industry of Trade & Travel and she is currently enrolled in more than 35,000 students studying in her class and over 185,000 users of email. In this presentation, Teri shares the benefits by establishing a membership program membership and discusses how companies are able to manage and organize their members the most efficient way possible.

Learn when it is appropriate to upgrade from a membership which is entirely free, and to one with costs

If you're not the world's most popular business, you'll have to start your membership plan by providing your members members at no cost. Teri started her membership program using the web-based Facebook community that was and completely cost-free. If you want to increase the size of the group you belong to, understand the time frame by which you are able to transition from a community that is free into one that requires a subscription.

These are the things you should be aware of before embarking on the journey

  • Your business is growing in scale, yet the members of your organization are required to pay a annual cost for access to your services, yet there's no other advantages that you can offer your customers, e.g. year-long customer support, etc.
  • Members of groups form separate groups and separate from sub-groups. This presents a problem to supervise the administration of the organization.
  • The organization is looking for coaches or moderators to offer consulting services to members of the group. However, there is also any additional earnings that are derived from participants of your group.

The program for members is an offering that is a component of its own

Many companies that offer online courses. They also have subscription plans that allow online classes. Although membership plans can be beneficial in making your class more attractive, it's essential to make it a full class and not just something you can add to.

In an interview regarding the Trade & Travel membership, Teri admits "In my initial days, I was convinced that this was an extension of my educational experience. This isn't the case. The membership services are entirely personal. It needs its own staff that includes a calendar of events as well as an annual marketing strategy... The best approach to tackle this is to view it as an element by itself."

Take note of the pricing in the event you're offering a quote.

If you are moving from an organization that is free to one that is founded by membership, review the objectives you've defined in terms of revenue, and decide on costs that fit with your goals. It is easy to determine that the price is more in order to draw customers. If you're confident that your product has value and is worth the money, you should not hesitate to establish that the cost is higher for the program.

If the goal to collect payments in the range of $10,000 per month it is best to persuade 500 customers to make a contribution of $200 monthly instead of convincing 1,000 people to join to make monthly payments of $100. The more expensive your prices are and the higher your potential clients are likely to sign up. This means that you'll have the ability to achieve your targets regarding income quicker and manage your business more effectively.

A Chairperson of the Discussion Panel is the Table

Diandra Marizet (Host) Co-founder and Executive Director of Intersectional Environmentalist

The panel description will include the panellists Cicely, Ellie, Jessica Cicely and Jessica XayLi presenting their thoughts about the importance of inclusion and representation within the world of business, as well as concerns women, and BIPOC entrepreneurs face when trying to be successful as creators and what it means to judge their product ethically in a system which is built on capitalism.

Here are some of the most important questions and answers to the following concerns:

     Women who run businesses that belong to communities where they don't have representation, are financially secure in the initial instance. What are the most recent challenges, as well as the possibilities, barriers and challenges? What are their prospects for the future?

Ellie Diop: Just like it is with economic hardship, financial burden could be an issue too. If you're among the relatives who have a six- to seven-figure company, you can look up to a similar model. It's hard to convince someone of the benefits of talking about their riches, especially when it comes to people who belong to ethnic groups or have earned more than the average individual in their entire lives.

At the time that I was first able to earn a million dollar, I was dreading to move out of the apartment my mother and I was living in. I was not yet ready to sign the an agreement to purchase an apartment because I didn't know what my options would be in the event that it was to go away. In addition, I was hesitant to inform my family and acquaintances because I was afraid about how they might be affected or affected from my decision.

I'd love to see more of is cooperative organizations that can help to eliminate the stigma associated with these and simply say "Hey Do you think you're doing something wrong? If you're looking to make more money or to spend money, don't be afraid to voice your opinion". This stigma is one of the main reasons that people earn lots of money and then go back to exactly the place they started at.

     When you work, you're bound by rules not speak up, stay quiet or even turn places where you feel insecure. There have been times when it is difficult to imagine that we're a part of the professional code. What can these lessons taught you about how to speak to your community? How can you integrate this into your job in your role as an DEI professional? DEI professional?

Cicely Blain Cicely Blain Cicely Blain: As we have been raised on the media and have seen certain types of characters in television shows or in media social media and creators on the web get noticed but other creators get snubbed and there is an assumption that they should be a specificity about the way they conduct themselves and their conversations.

If you're located in a place where you're acknowledged by the person you truly are by people that surround you as well as by the authorities (even in the event that they don't share similar life experiences as you do) this is a wonderful opportunity. However, even though we realize that representation is increasing and that the opportunities for representation becoming more readily accessible it is important to understand that there are two guidelines for the way that people portray themselves. We are prone to think that there's two different criteria (even in the event that they're not real) that prevent the achievement of our objectives.

For instance, on TikTok the majority of users don't appear well groomed and regularly dressed. While that's fine, I'm of the view that that chance is limited to a select group of users since there's a higher expectation for those who don't regarding how they look.

What is that you realise your career path doesn't accordance to what you could be or the job you dream of, so you choose to shift to full-time working?

Jessica Chen: All of us will reach a point where we realise that our goals we had set to achieve have been achieved and that we're now open to taking a different direction. In my case, I enjoyed an extraordinary career that was rewarding, however after 10 years of working, I felt like there was much more to gain. My experience has always been to create my own path. That's when I thought about how I could pass the knowledge I've acquired.

My first job was as an editor. It that it is the sole "proper" occupation where you can't speak up. You do not get to speak for yourself, instead, you share the stories of other people. It was an awe-inspiring change to discover my voice and to also show my individual fashion. It was definitely a journey that was gaining momentum.

     Which is the most efficient way to market your service or products, so you will attract those who have the same mindset and keen to learn from you, and recognize the what you can give in the form of products or your services?

XayLi Barclay A majority of our clients receive affordable prices. But, we don't allow investors to invest large sums of cash which can cause problems for investors. There's a chance that you're facing a plethora of customers even if your costs are very cheap. There's a good chance that you're dealing with lots of overwhelmed customers who cannot take a shrewd decision.

I hired a coach for help with my venture to determine what I would make and for determining my pricing in relation to the cost. A lot of creators provide courses starting at $7. Then, they make an average of six figures for their course, however they aren't able to create the course. If you're an artist who is working with a limited budget, it's important to take into consideration your goals as a company to make sure that you're able to charge your course in a fair way.

If I could offer five online classes for one hundred dollars per class, I'll get 5000 dollars in return instead of selling 500 classes at a cost of 10 dollars each course. Imagine this in this manner. It was the same process that I went through.

Watch live events from Think in Color 2023 available to stream on demand

What were the key aspects of this event? It lasted 3 hours. Its goal was to help the new and experienced entrepreneurs in creating a more sustainable economy. We encourage you to dig further into the areas that caught your attention.

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