Ideas for putting together innovative structures from an amazing director duo
's annual video marketing conference, Outside the Frame, brings together creatives and experts all over the world in the field of creating video content to share their wisdom and experience.
The year before we were privileged to have the honor of welcoming director from New York pair rubberband consisting of Jason Sondock and Simon Davis, to the video stage. Let's look into how their creative frameworks result in the creation of content for brands like of Air Jordan, Apple, Chanel as well as many more.
3 basic rules for creating your most effective work
To use rubberbands, there are three essential actionable strategies to remember as you begin to do significant progress.
1. Keep it simple
Whatever the size of your project, you must always get back to the basic idea. Sticking to the basic notion and tone could help you get the best results from your marketing videos.
That means you'll be able to convey the message that is the basis of your video, even if the visuals and production are more complex. Most people can appreciate something that's easy to understand.
2. Speak how you want to be spoken to
No matter what the subject is be respectful to your guests or show disrespect to them.
Instead, observe how people want to be addressed and then go with your instincts. Reports and data are only able to tell you the truth if they're contextualized.
3. Do the work you would like to be able to view.
Always create art that you are interested in. Just because you're making an ad doesn't mean it must be without artistic merit.
Do not be afraid to test your boundaries and try to be a little edgy If that's what your instinct is guiding you, believe in that instinct.
"The barometer for quality work is yourself."
Jason Sondock, director
Work outside your comfort zone
People can get easily fatigued through watching work in a muted manner that is the same as everything else out there but a flow of energy well channeled and unorthodox will get them moving again.