The Thousand Solutions Blog

How to Write the Course Description to Sell (with examples) --

Oct 28, 2022

 The last update was 28 October 2022

A course description is one of the most crucial aspects will be addressed in the beginning of your online course. It's what prospective students will see before making a decision on whether or not they want to buy the online course.

This is a way to introduce yourself and your online course, therefore you must make sure you are putting your best foot forward. In this article, we'll be providing an overview of the importance of course descriptions and how you can write them effectively to support your product.

Here's a quick outline of subjects we'll cover:

What's a Course Description?

A course description can be described as an overview of your course's subject matter, information, and the learning objectives. Participants will be able to read the outline of the course, and then determine whether or not yours is the right course for the person they are looking for. The description of your course should be less than one hundred words and should be clearly written and specific words.

What is the reason you should Create a Great Course Description?

Consider a course's description as a mini-advertisement for your service. In simple terms, a properly written description of your course means more potential students will be moved to purchase your course. But what does a "good" course description mean?

A good course description is interesting.

Just like an effective ad or commercial, a well-written instructional description can grab the attention of the reader. Avoid using dull or repetitive phrases. If a potential learner is frustrated while reading the course description, they will assume your course content will not be interesting.

A good course description is complete.

The summary you write should provide potential students a clear understanding of the expectations during their time in your class. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses the correct grammar and spelling.

It's a crucial point. If there's spelling or grammatical errors in your description of the course, future pupils aren't likely to be able to trust the knowledge you have. Let someone else read the course description to check for errors, or go through an online edit test.

A great course description makes use of the present tense as well as active voice

This is a simple way of drawing the reader in through the elimination of the needless words and details. (If it's difficult for you to understand this method unclear, don't fret because the following examples can help clarify.)

4 Questions to Ask Yourself Before Writing a Course Description

When you begin writing your course description, you should take some time to collect and arrange your thoughts on your curriculum's content. The description is meant to draw potential students into purchasing your course. Here are some questions you could ask yourself prior to you start writing the description of your course (jot down your responses in point form):

What is it that draws me to this topic?

Perhaps acquiring this particular knowledge has been logistically useful to you in the day-to-day routine. Perhaps it's been a calming activity that is healthy for your mind. Make sure you remember the reason you were involved in this topic to begin with as it will assist you understand how to sell the idea.

What makes other people attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What would you say? What would you say to them that could inspire the audience to become interested? What if you had to argue with them a little more, but insist that the topic is worth your time?

What do you want your students to be able to comprehend, understand or know before the end of your course?

How will you teach them?

This is a specific question. What methods of teaching do you mean to employ? Do you intend to have your material primarily delivered in a lecture format? Are your projects practical and interactive? Do you have a project to complete?

After you've had a few minutes contemplating these issues You're now ready to move on to the step-by-step guide.

SELL ONLINE COURSES

Join the more than 130,000 sellers who have started their online businesses with

How to Write a Course Description (Step-by-Step instructions)

1. Select a course's name

The title of your course is crucial. It should be clear as well as entices the reader to move onto the information about the course. Try to be specific. Ask yourself what kind of style you would like to portray. Are you aiming to make your course academic or research-oriented? Does it appeal to people who just want a hobby? (If you're running a course series Include a class number when applicable.)

Here are a few examples:

  • The Basics of Bookkeeping
  • Crafting the Quilt The Basics of Quiltmaking
  • The Writing of Essays to The Next Level
  • Ultimate Graphic Design Design Training Beginning to Expert

You'll notice that the courses' titles provide indicators of the specific skills as well as the prospective student's level of skill.

2. Introduce your reasons for whystudents are required to attend your class

You want to begin your paragraph by introducing one or two sentences that appeal to your reader's needs as well as their interests, hobbies or curiosity. What's the most important reason someone is seeking out your program to begin with? What issues are you seeking to resolve within their lives? What kind of transformation could they achieve after taking your course? After you've figured it out, you'll have the opportunity to communicate to them in that area.

Sometimes , it is helpful to begin by asking questions. For example, if you're teaching a class about framing a photograph, you might begin by asking "What can make a photo intriguing?" or "Why does the way we frame a picture affect our emotions?"

In other instances, it could be more effective to begin with a statement that piques the interest of readers. Perhaps there's a historical point to make regarding your subject, or a general consensus of interest to think about. For example, if you are teaching a course called LOOK UP for Beginners: Birdwatching you might begin by saying, "Whether it's their colorful feathers, distinctive voices or a curious behaviour bird watching has always been fascinating to us."

Again, this is the perfect opportunity to engage with readers to find out what led them to study the subject of your choice.

3. Inform the class of what you intend to teach and the method by which you'll present it

Next, you offer the students with two or three paragraphs on what you'll be doing to teach the class, which methods are used and what learners should come out with. Are you going to teach primarily through lectures? Do you plan to include articles and cases study? Are there practical, hands-on components? This is when you want to utilize present tense as well as an active voice. It can be difficult if you're used to writing in passive voice. Here are some poor examples that have corrections

--

POOR EXAMPLE:"Well-known photos will be examined and discussed to understand the composition."

CORRECTION: "Lectures examine and examine the compositional elements of famous photographs."

--

A POOR EXAMPLE: "In this course, birdwatching fundamentals will be learned through classes, discussions with other students, and assignments."

Correction:Students study the fundamentals of bird watching via lectures and discussions with a group of students. Birdwatching assignments that are online encourages practical experience.

--

Tips: provides multiple lesson types including videos, text-based lessons survey, quizzes, assignments, embeds, and much more. This lets you create an interactive learning experience that appeals to different learning styles.

4. Detail-oriented refinement

  • Avoid using cliches like "In this class we'll ..."
  • Don't say "Students will learn," as you don't know that they'll master everything you intend to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain documents, materials, or programs, as that part of your curriculum could change as time passes.
  • Do not use jargon or terms that your potential student might not understand, especially when it's a course geared towards novices. If your course is not intended for advanced students (and the conditions are explicitly stated) It is important for the course description to be friendly to all levels and experiences.
  • Be aware of your target audience. A course description should center students' perspective.
  • Use gender-neutral language. In addressing your prospective customers, you want to use general terms so that nobody feels excluded simply because of the language you select. Think about the following possibilities: students, participants or group members..

Examples of Course Descriptions

The LIFE OF A SHORT Story

What is it that makes the short story so compelling? What makes short fiction uniquely poised to explore the human state of affairs? The lectures explore both classic and modern examples of short stories by examining the most important craft elements that relate to voice, plot and character growth. Students submit writing samples for critique and feedback, in the hopes of creating an outline for their story complete with a an enunciated first paragraph.

INCLUSIVE LEADERSHIP: ABOVE THE BIZZWORDS

Can inclusion be described as a checklist to check off? Can inclusive leadership actually make a difference? By conducting a statistical and case study analysis, students explore the ways that inclusive leadership impacts company culture, morale, as well as productivity. Students investigate the best practices for problem solving through role-playing real world examples. A special focus is placed on the building of confidence and solving conflicts.

COURTING THE PAST: GENEALOGY for ENTRIEPRENEURS

Being aware of who we are is being aware of where we came from. What is the best place to start? An expanding genealogy business means that there are more resources at our disposal. Seminars will explore methods of research as well as the benefits of various genealogy databases available online. Students determine their own, personalized learning goals and research objectives to be the focus of their final assignment. Coaching sessions with a coach are not required.

Sell Online Courses with

There are several ways to structure your course description. This is all about your personal taste. Before you begin editing, your course homepage will look as follows:

It is recommended to use the space beneath "Course Title" as your opening paragraph; it is the one that will draw the reader's attention and curiosity. Under "Example Text," can be reserved for the rest of your text. Explore different variations until it looks right. Here's an example on how you can structure the description of your course : (And obviously, you'll need to use an image that makes sense for your content.)

It's true that there's no single way to format your course description on your course page. Play around until it is what you want it to appear to you.

Benefits of marketing your course

  • Free forever pricing. There is no cost until you've started selling your course. After that, you pay an 5% transaction cost. As your business grows, you can move to a zero transaction fee program.
  • Diverse Learning This platform combines the video and text lesson with homework, quizzes, embedded videos and surveys. This makes for a more engaging learning experience.
  • Drip Content This allows you to opt to publish specific course materials at a later date.
  • Sell Courses Using other types of products: customers can also sell subscriptions, coaching, and physical items (among others) this allows for better learning experiences and greater revenue possibilities!
  • Fully customizable sales or Landing Pages:Sellers are able to customize their landing pages using the store builder. This way, the look and feel of your page can better reflect your brand and your product. Additionally, you can implement certain website sections that will boost conversions from site visitors to paying students.
  • A Variety of pricing options: You can offer various course rates, which include subscriptions, one-time payments or payment plans

Final Thoughts

It is