How to Use Link Building to Increase Traffic to your Site
In this blog I'll be able to explain how to employ a widely-used SEO strategy to increase the search engine ranking of your course website. It's known as linking, and when executed correctly, it will help to create a wave of new customers for the online course you offer.
The significance of link building in SEO
So you've done some and you're aware of the keywords that you'd like your course to be ranked for. Maybe you've written articles on your top keywords, but you're struggling with getting your site to rank in search engines. Why doesn't it rank?
This could mean the links
Links are among the primary ranking elements which are taken into consideration by search engines. Not only the number of links as well as the quality of those hyperlinks, and whether they are "followed" (the website tells Google to consider the link into consideration when ranking).
However, Google does not specify the value of a hyperlink from any website is and how many hyperlinks your site is able to get. How can you profit from this ranking factor if Google tells you so little about it, or what it means for each website? There are numerous websites that can help you out. My favorite tool can be Moz which combines a number of different SEO tools in one.
When it comes to linking and building links, as well as the unknowns mentioned above one of the most useful methods Moz can do is scan the internet for websites that have links to your site (or websites of competitors). It then uses this information along with some machines learning and some other variables, to assign the Domain Authority value from 100 points to each site (this is a Moz-specific metric which is not an authentic Google one).
When you look at the website's Domain Authority, you can begin to create a visual of the importance your site is in terms of the quality and quantity of links you have. Because we aren't certain about how the Google algorithm actually operates, we cannot find out how closely the numbers assigned by Moz are to the truth. That being said, Moz is still a useful guide nonetheless.
The reason you should give away part of your program at no cost
Links are crucial to the ranking of your website. But how can you convince other sites to link to your website?
People will also link to you if they think your site's worth checking out. If you provide a useful piece of material for free, you increase the likelihood that people find your site fascinating, thus increasing the chance that other websites will link to your website.
If you're a school service provider, you're situated in a special situation. There is plenty of valuable content that users are eager to grab their hands on. Therefore, I encourage you to share some of your material at no cost. You could create a mini-course. Or offer a couple of classes in your primary course accessible as a free trial, like. In providing content that is freely available to all, you're more likely to get someone connecting to your site.
Select a keyword that is not branded to focus on
Before you start publishing web-based content for free or requesting other websites to link to your site, you'll have select a key phrase you'd like to be ranked for. The keyword should not be brand-named term like "cooking course" because these types of keywords are the ones that will bring new customers to your site.
After you have chosen the most valuable non-branded keyword for your business, then you can start implementing your link building strategy. To illustrate this blog, I'll keep using the 'cooking course' keyword for an instance.
- URL: jackscooking.com/cookery-course
- Title Tag Title Tag
You must then decide what is going to be included in the body of the page. When you place your free course on your page it provides the incentive for other sites to connect to your page. So make sure that the lesson video appears near the top (if it isn't at the highest) to make sure that potential users can see your valuable information immediately.
Another thing to keep in your mind is the fact that Google places a higher priority for pages that have more text on them, as they believe that having more content on a page will be more beneficial to users. Although we've put a video on top of our page, Google is unable to crawl the video's content of that video, and consequently, we have to include more content on the webpage to show Google that the page is valuable.
According to my personal experiences, it's helpful to add between 1000 and 2000 words of text on the page. One easy way to do this is by adding the transcript from the video to the bottom on the webpage. In the event that you require additional words, you can write more about the benefits that come from following the course, such as eating more healthily and having more enjoyable time cooking.
Get links from sites with the highest Domain Authority
As your first step, make a list of sites having a high Domain Authority that might be willing to link to you.
Make an Google search for "cookbook blogs' and make your list of blogs that have the Domain Authority above 30. Also, you can do a search on 'cookery course compar as well as other search words related to cooking courses, and then make a list of the websites you come across.
Below is a picture of some of the websites to show up in the Google search results that include "cookery blogs" and the Domain Authory (DA), because of Moz:
You can also use Moz to find all the sites that link to any website. Another strategy you can use is to create a list of your cookery course competitors and see which sites are linking to these courses. If a website links to one cookery course the chances are it's going to consider the possibility of linking to other cookery courses, particularly if you sweeten the offer with a complimentary cookery lesson. If you want to, you can join Moz to get a no-cost 30-day trial, and then download all site link profiles you need to in that time.
After you've created a list of sites that might be open to linking to you, perform some investigation on the website and attempt to find the email address for the site owner or blog manager. Hunter is an excellent instrument for this.
In order to increase the chances of getting a response, I suggest sending a personal email to each website owner or blog manager. It is important to convince them for linking to your site, in a way that makes sense to them, and also adds worth to their visitors.
Here is an example of an email that you can make:
Hi [name]
I've been following your blog and it's got some great content! I'm really enjoying your article [insert article here ].
I have recently developed a no-cost online cooking class that you might find valuable. Do you have a desire of checking it out or perhaps reviewing the lesson in your own blog (if you think that your followers might like it as well)? )?
Contact me If this topic interests you. I'd love to send you the lesson.
Thanks so much, Keep up the good work!
Jack Saville
It is important not to mention or ask about an immediate link and to maintain the students' interest in your program. If they mention the course on their website They will most likely provide you with a link likely without asking. You could even arrange to provide a discounted rate or a bonus to their readers.
Make use of your keyword in the anchor text that hyperlinks your website
The last thing you need to bear at all times when building a link is anchor texts on the links you receive. If you get to the point where you're seeking an additional link (or soliciting them to modify a link they have already provided you with) it's important to ensure whether the link will lead to the page that you're trying to rank for your chosen keywords, and also ensure that the anchor text in that link refers to the exact keyword you're trying to rank for.
So in our cookery course example, we would ask for a link to jackscooking.com/cookery-course from the anchor text 'cookery course'.
By linking to the ranking page, using anchor text that is targeted this site has endorsed this page specifically for the specific term 'cookery course'.
Quality link building can increase your site's traffic and also sales
Linking other sites to your site, particularly those with a high Domain Authority, will help you rank better on the search engines for your selected keyword. That means that those looking for the term are more likely to find your website and online training courses.
It is a long time before you can implement this strategy properly and start ranking in search engines for your keyword, but the end result is constantly flowing potential students to your course. A pretty good price, in my opinion!
Jack Saville is an SEO Specialist for Bynder an online company that manages assets.