How to Sell Fitness Online and What you Should Consider -

 Last updated: September 9, 2022

If you're planning to market fitness online then you have numerous alternatives. However, the most essential steps to selling fitness online are:

1. Choose the most effective fitness product for your online fitness company
2. Create and plan your ebook, book, and/or video material
3. Determine the best way to sell your products: on your website, PayPal, or a third-party platform
4. Consider the legalities
5. Grow your audience

If you're a personal trainer, bodybuilder, yoga instructor or other exercise expert, why not package your expertise, find ways to link to clients, and start making some money?

It's a good opportunity to get started.

In the current era of COVID-19, there is an audience that needs to find ways to stay active and healthy in the comfort of their homes instead of visiting the gym.

Want other reasons why you need to sell your fitness knowledge? You can...

1. Select the method(s) is most suitable for your personality and clients:
2. Create passive income, but do not just make money from your time.
3. Keep customers in touch regardless of their stay at home orders
4. Expand your client base and demographic globally
5. Work with as many clients as you'd like

Ready to start making money by selling fitness products? Let's begin.

Which Fitness Products Should I Sell Online?

Let's start with the first thing to determine how the layout of your fitness program will be.

• Ebooksinclude workout programs menu plans, theme-based collection of your blog's content
• Books: A comprehensive list of fundamental movements as well as a fitness guide and meal plan
• Online Videos: online fitness "studios", fitness programs and walkthroughs of your meals
• Apps (note this: we'll not discuss this in this article)

Three steps to determine the most effective product for your online fitness company

 Step 1: What's the Market doing?

To understand what's popular and selling in your area of fitness Find out what your target audience is interested in, what competitors are doing, and the type of audience or clients your business prefers.

Do you have a chance to create a niche within an industry which you are familiar with?

Is your demographic fairly young? And would they rather access their content through video?

Are your customers inclined to favor structured guides rather than individual videos? (Tip to ask your customers - it couldn't be easier with social media or online surveys!)

 Step 2: What Do You Would Like to Do?

Now combine the market knowledge along with your own perception of what could be your strengths and weaknesses.

Do you find writing to be a chore for you? Is video editing fun for you? Perhaps you'd like to try both or none? outsourcing is always an option as well.

Your business is your decision -- you could opt to take the approach that best suits you.

 Step 3: Try and Learn

Everybody has to begin somewhere. You might be fortunate enough and already have an audience you could distribute to or perhaps that is coming over time.

In any case, the best approach is to push the idea, receive feedback regularly, and refine the process as you go!

Selling Fitness Ebooks

Fitness ebooks are a big opportunity to have something always "working" behind the scenes that will continue to draw new clients and represent your brand in the fitness industry.

The great thing about ebooks is that once you're done writing and publishing it, you can share it in as many ways as you'd like, and you can set prices to what you want.

It's possible to change it as often as you'd like as well. This is great for when you're looking to alter the photos you use or find typos in your text.

What are the costs involved when creating fitness eBooks?

There is a free route and do all the work yourself, from writing, editing, and photos to layout and cover design.

You can also have someone else do the work for or pay them to do it for. (Yes it's possible to complete the entire thing!) If you're lucky enough to find a good writer the ebook from, you could have a professional, well-written and attractive fitness book at an affordable cost. However, as you've likely heard, the general principle is that you receive what you pay.

What types of fitness-related ebooks could I write?

Here are some ideas to help get started:

• Create workout plans targeted for an audience/type/audience type
• Diet plans and meal plans which can be utilized in conjunction with your workout plans or standalone
• Nutrition guides
• Weight loss guides
• Muscle building guides

What should I include in my fitness ebook?

Common things you should include in your fitness book:

• An overview of the information they'll receive
• After and before photos
• Equipment/ingredients needed
• Reviews from past customers/clients
• Demands for action
• Your character

The options are endless with your options for what to add. The key idea is to think about what your audience is looking for. If you're in need of more ideas, we recommend finding similar fitness eBooks, and then taking notes of what they're presenting and how they do it.

Move from selling Fitness Ebooks to Selling Fitness Books

Fitness ebooks don't have to be the end of the road!

If you're getting results selling your fitness eBooks then maybe you should consider broadening your audience to include those who like physical books.

The demand for physical books isn't as bad as you may think. In fact, during the year of the US printed books earned $22.6 billion in sales, while ebooks had $2.04.

While the market may be lucrative for you, making physical books will need more effort and cash. There are two ways to make your book into a "real" book.

Traditional Route Traditional Route

It is here that you attempt to locate an editor (or find an agent who can help you locate one) who will handle everything related to editing designs, layouts, printing, and marketing. You'll still have to write it though.

They'll generally help organize the distribution and set prices. The amount you pay will be a portion of royalties based on whatever you signed in your contract.

This will definitely be time-consuming, but the cost to get your fitness books ready for publishing will generally be handled by the publisher.

The Self-Publishing Route

There are also self-publishing companies who can handle printing and binding for you. So, you're able to do the writing and design yourself, saving you some cash.

There are typically four different kinds of self-publishing firms The ones that we'll be focusing on are called the Retailers and Aggregators. The Aggregators will distribute your book for you across their many different retail channels While the Retailers will offer the book exclusively through their store (think of Amazon's Kindle Direct Publishing).

But, based on the self-publishing company you decide to use, there'll be some fee based on the number of copies you'd like to print, or a percentage of the cost of the book. There will be royalties and this will generally be less than the cost for distributing an ebook.

How do I offer my fitness-related books for sale on my own website?

Some self-publishing companies will just create the book and let you manage the distribution and sales on your own.

You can order a small run of copies (small is like maybe 100 or so) using an online marketplace like Amazon to help you sell those physical copies alongside digital versions too.

Selling fitness videos for sale

Did you know that DVDs for exercise were in vogue? They still are -- just in an entirely different format.

And similar to ebooks, when you offer fitness videos, you'll capable of creating a routine just once, set prices, and distribute it as many times as you'd like. If you do wish to modify your exercise routine then you'll likely be required to follow the procedure of creating the new video.

What cost and effort are involved in the creation of fitness video online?

Cost-wise you can make your fitness video low-cost or even free with your phone, a peaceful room, and a sunny day to shoot your videos.

If you're looking for additional production value, then, of course purchase a high-quality camera and a solid setup for lighting and audio.

There's also the need to make edits and maybe include music in the videos. It's possible to do this for free using the software that's already on your computer like iMovie or investing in software such as Adobe Premiere Pro.

Regardless of your budget Don't undervalue the value of having good lighting and crystal clear audio.

In order to make a fitness video that sells, no matter which equipment you've got, you'll need an amount of time and planning.

Before you get before the camera, you should write a story or storyboard of the topics you'd like to discuss during your video series. It should be readable to your target audience's level.

Do not forget to show your unique style and personality throughout the process! Clients who are new to your business want to determine whether they "connect" with you -and if so it is a chance for a long-term fitness relationship.

What kinds of fitness videos are possible to create?

Here are some suggestions to help you think:

• Workshops on fitness that are available to download or subscribe
• Plans for workouts on-demand or as a subscription
• Walk-through some of the recipes that you use
• Simple exercises you can do when in the office, or on the road
• Deep "foundation" videos that cover fundamental moves and basic food

What should I include in my fitness video?

We've mentioned some prior to the segment such as good lighting as well as clear sound, but there are other things to keep in mind!

• Simple images
• Copyright-free music
• Clear, clutter-free background
• Mention common mistakes and how to fix them
• Make sure to mention alternative movements if you see an array of levels who are

If you want to get ideas specifically tailored to your subject look up videos of fitness experts from your area which you like and make notes about how they constructed their videos and how they're speaking, the topics they're discussing, or any other thing you're not certain regarding.

Selling Workout Plan Workouts and other Fitness-related products on the internet

Most commonly, the options range from to:

• Sell using Paypal
• Use an e-commerce platform if you don't already have a site.
• Sell on your site

What can I do to sell fitness products with PayPal?

You'll require a PayPal Business account to begin. There are two different tiers that are free and paid dependent on whether you'd like control over the checkout experience.

You'll have to register with the delivery provider because PayPal does not ship the physical or digital items for your automatically. It is also possible to do this manually but your customers are in line for delivery on your timetable.

From there, add PayPal's link or buttons to your social media, website or any other place where you're selling your items.

What is the best way to market products for fitness online, if I don't have a website?

If you're not keen to create a site or don't have time to build it, there are some solutions such as Shopify and 3Dcart which allow you to create an online store that functions as a site and allows you connect to it.

The easiest of these services to access is .

What exactly is it ? is an e-commerce platform that allows you to sell digital and physical products as well as memberships. This platform will track of payment details including download links, payment details, as well as vital customer data.

There are many advantages to using as your online shop.

• You don't need to worry about the lengthy procedure of creating a site.
• You don't need to pay web hosts and other monthly maintenance costs.
• You can start using it as soon as you upload your fitness-related products.

What can I do to sell fitness items if I don't have a website?

Enable your website's e-commerce functionality

If you have WordPress, Squarespace, Wix, or any other website prepared, all you have to do is to enable the plugins or tools that allow e-commerce.

If, for instance, you're using an open source e-commerce platform, such as Woocommerce to work with your WordPress site, you'll have to manage the server, determine which plugins you need to adjust the speed and function, and it's up to you to keep your store updated.

In the end, you have to be a skilled problem solver. Are you ready for this challenge?

Utilize a third-party platform to market fitness-related products

Like the options which allow selling without having a website identical services generally also provide the possibility of creating an online store which can be integrated and connected with your website.

The most straightforward and easy to use of these services is .

You just add your fitness-related products to your store, no matter whether they're fitness books fitness books, workout program videos, books on fitness, or other related content.

The customers discover what they want, click, make a payment, and the item is on their device immediately without further effort from your side. If it's an actual product it will track the stock in its Inventory Manager but it's up your company to ship it. It is also possible to send them a link to the fitness videos with private access so that they can stream it through your site instead of downloading it.

Offering fitness memberships

What happens if the business model for your fitness brand is more about membership tiers or recurring subscriptions? handles it just as easily.

allows you to set up various tiers of pricing on your website that give your customers access to various levels of fitness products or a members-only page.

You are able to decide how frequently you'll get charged. It can range at monthly and going up to annually or even a customized date.

If you're clients want to alter their membership levels change, cancel or modify their payment details you can allow them to do this by themselves using the interface.

How else can I make money selling my fitness online products?

With ebooks, you can list it for sale with Amazon and other online stores such as Amazon. The online stores will charge some kind of fee for selling and disseminating your book.

To host videos, naturally there's Youtube, Vimeo, and other video hosting websites that are free. If you're looking to earn money from them it is important to read the terms and conditions of their services, but it's usually dependent on the number of views and ads.

Selling Fitness Online Legalities of Selling Fitness Online Legalities

Now that you have an idea on how to make money selling fitness on the internet, let's look into the legal aspects.

Are you able to sell fitness programs without certification?

It's a simple fact that you don't need to be certified. However, it'll help you attract more clients and improve your credibility and standing if you do have certifications which prove that you're knowledgeable about exactly what you're doing.

(That is to say that we're not attorneys, so you should still seek legal advice if you can. Laws will vary by state, city, and even country. There's no way to be certain.)

Does selling workout plans on the internet require insurance?

This is a little tricky We're not lawyers. Should you get insurance? Perhaps not, but If you believe it might be an appropriate idea, you should think about it with your insurance provider local to you.

If you're a personal trainer probably are covered by Professional Liability Insurance. The insurance could cover your online business for all the activities that you run However, make sure you check the policies.

Grow your audience

After you've completed your book, ebook, or online videos ready then you'll have to promote them.

If you already have an audience online or in person, then it's a good group to start contacting them first.

How do you share your fitness products

• Encourage existing clients to share your fitness products
• The blog of your gym or studio or web site, or your own personal blog, website or gym's blog.
• Newsletters via email
• Social media: Youtube, Instagram, Facebook, Pinterest, Snapchat
• Advertisements on the internet or in local newspapers
• Network and collaborate with other fitness trainers and network with other

Five other ways to help sell your fitness products

1. You already know the activities of your competitors using their products and their content It's now time to see the way they handle their marketing. Look at where they're active in their marketing, the way they express their content, and the kind of people are interacting with them.

1. Creating a solid content plan can ensure that the people who visit your site (both old and new) remain curious about the content you're creating and sharing and, more important, they're continuously encouraged to check out your site and explore your fitness offerings.

1. As you're promoting, get involved in some research about your customers and remember what your customers want and what they are looking for at the time. There's a reason why gyms are the best for memberships during January! Think about beach season or the Christmas season the wedding season--who would need to get in shape for a specific goal or at the right date?

1. You can also connect your fitness apps with in-person and/or live-streaming classes. These can be offered for free for new users to be interested or perhaps you'd prefer to protect them for the clients you love, it's up to you!

The Warmup is over and it's time to take Action

We hope you now have an idea of how to sell fitness products online which is the best option for you whether you're doing this as an off-season business, or you're seeking to grow the online reach of your fitness brand.

To recap, we covered...

1. Find out which is the ideal fitness product you can offer for sale
2. How to sell fitness online using two different types of formats: ebooks and online video
3. How do you sell fitness books and videos online

• Through Paypal
• Without an online site
• Your website

1. Certain legalities associated with selling fitness products online
2. Marketing your fitness products online