How to Market Online Courses in 2022 [Ultimate Guide] -
Selling online courses on is highly cost-effective and easy. The content you publish is entirely up to you, we're just here to support you and make your life as effortless as you can.
In that same spirit, here is the complete step-by-step guide to guide you on the right path. There is also information on free tools that can be used to design and market a profitable online course.
Links to quick-find items we'll discuss:
- Pick a course topic
- Market Demand Research Market Demand
- Outline Course Content and Learning Outcomes
- Define the Formats of the Course
- Create Scripts, Film, and edit
- Select a Platform To Sell Your Products On
- Add Your Online Class
- Set Pricing
- Promoting and Launch
- Find feedback, improve and Enhance
How to create Online Courses
People equate production values with quality and expertise. It's therefore worth investing into a few tools to ensure that your course appear professional. However, before we dive into the many tools could be needed to build your online courses, remember to prioritize the quality of your content before the video production quality of your course online.
Here are some things that we think could assist you in creating an effective online course.
1. Camera
Many smartphones can now record very decent quality videos. You can increase the quality of the video you record by making sure that your smartphone is firmly seated on a base, such as an upright tripod, or perhaps the stack of books! Also, it's a great to get a good lighting kit, or make your video in a location with a lot of consistent natural light.
If you're considering making a an investment in the field of course creator, we recommend investing in DSLR cameras, as well as a top-quality lighting system.
2. Green Screen
Think about purchasing an green screen you can project different backgrounds onto your video. This makes your videos look more professional. The most important thing is that you could choose to shoot your online course over several days, therefore, a green screen would ensure that your background stays consistent throughout the videos.
3. Microphone
Be sure your students hear you clearly. It is possible to start by using either a clip-on microphone or microphone that is usually about $25. There are also some great recording USB microphones in the market that won't cost the budget.
4. Software for Video Editing
Editing software is likely you'll be looking at on the checklist. If you're not planning anything complicated it's possible to use an editing software that is free, like iMovie (for Mac users) as well as OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you are required to show slideshows or demonstrate tasks on your computer it is possible that you require the software to record your screen. There are free software as well as online tools that could be able to work, including QuickTime as well as Loom. Take note that some of these software will only allow recording up to the resolution of 720p, not 1080p or greater.
How do you create and sell online courses that are profitable
1. Pick a Course Topic
Your course topic needs to connect your passions and knowledge, as well as your prospective customers' needs and demands.
What ever your expertise, fine-tuning your online courses to meet the requirements of an audience in particular is a great way to earn money. Consider the main reasons people would search for classes online related to your area of expertise. Are they looking to change something in their life, learn how to do something else, fix a problem or improve the chances of their job?
Be specific about the course concept. Course topics such as 'How to Take wedding Photos for Beginners is likely to have the benefit of a clearly defined audience and have a higher likelihood to convert new customers "How to Improve Your Photography'.
2. Demand for Research Markets
You're thrilled about your class theme and are eager to film. But wait! Be sure to know your audience before you begin to write the scripts and filming the online courses. Who wants to spend hours creating an online course discover that it's not being used by the people you want to reach? Who would?
Data-driven decision making is essential in the development of your online course business. Below are some methods to conduct your market study:
- The volume of interest in a review. Using Google Trends, you can input keywords related to your subject and assess the amount of interest worldwide or by certain countries or time-frame.
- Learn what your intended people are asking questions regarding. Using Answer The Public to learn about the different questions individuals are asking regarding a particular topic.
- Join communities on Reddit and Quora. Identify various questions as well as issues people face within your field. Post your own questions to inspire others to post your questions via your forum. It could even help you with more content can be added to your course topic.
- Reach out to your targeted market. There's nothing better than getting to know potential customers in person. Call them up and arrange one-on-one calls with them to learn about their needs and pain points. Remember to do enough phone calls to make sure that the results you get aren't influenced by.
- Study your competition. Figure out who your competitors are, and what they're providing. Be assured that there are others that have written about subjects in your field This proves there is a revenue stream to your chosen topic. You should think about ways you could offer a distinct selling point within your course. Think about:
- Does anyone know a more efficient way to explain the subject concern to the general public?
- Do I have the option of tailoring the subject for a specific segment of the audience?
3. Outline of the Course Learning Outcomes and Content
Based on your findings Based on your research, determine the learning outcomes for your online course. Make sure that you as well as your students understand the expected outcome of your course. Making assumptions that are unclear or untrue could not just make your students unhappy however, it can create a course that is extremely difficult for you.
It is a good idea to finish this sentence: "By the end of this class, you'll be able to_____"
Here are some of the examples of the learning outcomes that can be derived:
- At the conclusion of this training, you'll know how to shoot wedding photographs within an indoor space
- By the end of this course, you will be able to learn how to cook amazing recipes with leftover food
- At the conclusion of this program, you'll be able to learn how to cook vegan dishes that do not require processed ingredients
Making sure you have concise learning outcomes will also make it easier for the instructor to advertise your online course to a specific target segment in the future.
After you've written down your learning outcomes, start piecing together all the content into sections and small lessons in each section. Divide your online course into clear sections so that your students can progress naturally from one section from one section to the next section.
For example:
Course Topic: How to Take Wedding Pictures for beginners
- Section 1 The introduction to equipment for wedding photography
- What is the equipment you need to invest in
- How do you adjust the settings of your camera like professionals do
- Section 2: Learning how to structure your models
- How do you frame your models outdoors
- How do you frame your models indoors
Once you have a clear outline of your course, you will have a clear direction to start developing your course material, each lesson by itself. Each lesson needs to have its own detailed guide as well as a range of activities that students can work on. Within each lesson, aim to establish clear goals for learning which students leave with.
4. Choose the Formats for Courses
The majority of online course creators concentrate on videos, however at , you can create diverse types of lesson, such as:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Take advantage of a variety of instructional styles to help make your online courses more engaging. Be aware that each student learns in a different way. Some students learn better with video demonstrations. Others benefit from learning when they are able active participation in assessments and quizzes.
5. Write Script, Film and edit
At this point, you'll know the basics of the course you want to follow. You're now ready to create your course content and start creating your lessons!
If you are teaching using video, begin with writing a script. A careful scripting process ensures that your lesson is logically organized, simple to understand, and succinct. It is possible to use a teleprompter app to display your script on a tablet screen placed next to your camera. It's much more efficient than trying to remember the entire script!
If you're truly lucky, you'll have a flawless shot at the first go. Almost nobody is this lucky - not even in Hollywood. Course creators typically require multiple sessions. Rehearse your script and expect that it will take at minimum three times before you can capture the course content with a style you're happy with.
Be sure to edit your videos to improve its quality. video production. Fix your sound, and add text and pop-ups where it's required.
6. Choose A Platform to Sell to
Here are some of the most popular features of
- In contrast to other platforms for online learning available, it is completely free! Yes, this isn't only a trial period, it's free forever. It is possible to use every feature on without paying any money. charges an amount of 5% every time you sell. This is beneficial especially when you're starting your business with your business and don't have huge amount of sales yet.
- There are a myriad of functions that online course creators can use, like on-site video hosting, customized branding, drip courses as well as a range of interesting lessons, including videos, text and quizzes, downloads, survey, assignment, as well as embeds.
- is an eCommerce platform therefore you are able to create a fully customizable landing page. It is also possible to build an entire website using its powerful store building tool. It will be easier to control your online courses when you offer them on your own website.
- You can set various pricing options including one-time fees as well as subscriptions and payments plans.
- Access to your marketing tools and store's data to conduct successful campaigns.
7. Upload Your Online Course to
Within your account, navigate to the Products tab then click the "Add New Product" button. After that, choose "Course", and you'll be directed to the page in which you'll be able to include your online course product information.
Remember to:
- Personalize Your sales webpage. This is where you'll provide an extensive outline of the training course is all about to your future clients. The information that you have on the sales page is likely to impact the traffic coming from search engines as well as the process of turning your website visitors into paying customers. You can customize your customers' checkout page and thank-you page as well.
- Create a certificate of completion. At you can instantly issue a certificate of completion to provide proof that a student has successfully completed the online course. The certificates provide a sense achievement for students and , as an added bonus you can encourage them to brag about their accomplishments on social networks, which in turn will serve as a promotional opportunity for the instructor!
- Set up the drip program (if necessary). You can provide certain content for students to access over a certain duration of time.
8. Set Pricing
This part is tricky for those who are trying to market online classes for the first time. You can research the going price for similar courses, but you'll probably still have to evaluate the market and be prepared for some trial and error. The first step is likely to be at a lower price in order to gain a foothold and earn some good reviews, before charging a greater rate later on.
There are different pricing options to choose from on the platform, including a an annual fee for each course, payment plans as well as subscriptions.
Extra content like downloadable guides, live group classes as well as coaching are great strategies to generate additional sales opportunities.
9. Start and promote
After you've completed the creation of the content for your course, it's time to launch it and start driving traffic to your course!
Participate in relevant Facebook Groups and engage with your community members by giving the advice of an expert for no cost. Growing your social media followers is an effective strategy to expand your audience.
Then, you can use emails to advertise your online course to your subscribers via email. The marketing of email will be more successful if you have established a baseline of trust with prospective clients.
Start a blog and grow your email list. Build your blog content and social media posts around the goals your students want to accomplish and provide a glimpse of possible answers within your class.
Testimonials can be described as gold dust. Make every effort to obtain them, and then do whatever you can to help them. If somebody has a good experience with any of your online classes, they're usually happy to share it - but they almost always have to be asked. So don't be shy. Testimonials are one of the most powerful marketing tools to get.
10. Receive feedback, refine and Enhance
Within the most popular subject areas, creating online courses is a competitive business. The feedback of participants can aid in improving the quality of the content. Request specific feedback on what people find the most useful and less helpful aspects of your course, as well as how they believe it can be enhanced.
This isn't always comfortable even after you've invested a lot of effort into the course's creation. This isn't the right time to be slack in your skin. Respond positively to feedback and use it to make your courses further improved.
Hopefully, these tips will assist you with planning to sell profitable online courses. The steps to follow through are, as ever, straightforward. There's always someone to assist you should you're stuck.
Have a great time!