How to Make Your Social Media Video Advertisements Engaging

Here's how to incorporate the elements in a striking video advertisement that gets people to quit scrolling and click.

Learn how:

1.    Make sure you tailor your advertisements for social media to your audience's behaviors
2.    Use storytelling techniques to guide your video marketing strategies
3.    Bring your story to life by using captivating images
4.    Integrate user-generated content in your promotional videos
5.    Amplify your video ads with engaging audio
6.    Your marketing videos should be responsive to mobile devices.

Create ads for social media that are tailored according to the behaviors of your viewers.

Before writing a script or shooting footage, dive into your audience's online behaviors to see what they engage with. It will affect the kind of content you produce, the story you tell as well as the social media platforms you use.
Here's where to start:

1. Look at your highest-performing social media content. Which ones had the greatest engagement or brought in the highest amount of sales?
2. Which social media platforms are your customers most active on?
3. What trend in video on social media do your followers follow the most?

Utilize storytelling strategies to guide your video marketing strategy

The first step: Get people hooked in just 3 seconds.

This is a crucial part of your advertisement video because it determines the likelihood that viewers will watch until the end. In creating your hook, think about what will spark your viewers' interest.

Make use of captivating visuals, ask a question, or provide a brief overview of the topics that the film will discuss. You should think about ways you could bring out emotions, such as suspense, humor, or exuberance, in order to keep viewers invested in how the narrative unfolds.

In the middle, call out the problem you're solving

Review your customer research and identify common challenges and ways that your product or service can ease this pain point. It is here that you can establish your brand's message.

For example, you can show a pre- and post- scenario or use a customer review to show the transformation. Take viewers through a day in the life of an ideal client and demonstrate what your product or service has made their lives better. Consider making use of visual metaphors to represent the problem you're solving by using a unique way.

Remember to focus on benefits over features. Customers want what results they can see and what your product or service can help them.

The conclusion: A clear demand for action

If viewers are staying until the end of your presentation it is your responsibility to direct the next step they take. Whether you want people to make a purchase or enroll in a program, download an eBook or find out more about your products, be clear about what next steps you would like your viewers to follow.

Find out how these brands integrated storytelling into their video content

Tie your story together with compelling visuals

Captivating visuals will enhance your story, support the message of your brand, and ensure that viewers are engaged to the end. It's a huge component of your video ads that's why you'll have be thoughtful. Below are the top practices to make a video advert which is visually appealing.

Define your brand guidelines to keep visuals consistent

The brand's identity must be easily identifiable. A style guide will ensure all videos are consistent with color, fonts use, logos, the text on screen, its transitions, music, and graphics. This consistency builds trust with viewers who are able to engage with the video content.

Pick your topic, and then make it your primary focus

Include animations, graphics, and on-screen text in your videos

Utilize stock footage, AI-powered software

Visual examples of good design

Integrate user-generated content into your videos for marketing

Users-generated Content (UGC) is any content produced by employees, customers, or people you pay to create videos from a first-person point of view.

Working working with UGC creators has advantages for brands. Marketing teams save time and money outsourcing the production of videos, and users find UGC more trustworthy since it serves as social proof.

Here are some authentic UGC-inspired videos that could make great advertising on social media platforms:

• Video testimonials showcasing users' personal experiences with your product or service
• Videos of makers opening packages
• Demonstration videos where creators create videos of themselves incorporating the product or service you offer into their daily routine
• Before-and-after videos that highlight the changes a client experienced following the use of your product or service

Take a look at these UGC videos to get some ideas

Enhance your videos with captivating audio

Create your videos for marketing that are mobile-responsive.

Nearly 70% video audience members in the US watch videos on their phones. So, video ads must be made to look good on mobile devices.

Here are some tips for making mobile responsive:

• Utilize aspect ratios suitable for square or vertical formats for posting to Meta, Instagram, or TikTok or horizontal formats when posting on YouTube
• Make sure you select a resolution that's top-quality, yet not too massive that it slows the loading speed
• It is important to ensure that text size and font are easily read on your screen and thumbnails

If you're thinking about the timing of your advertisement, it is important to remember that it isn't required to be a motion picture. Actually the social media videos should run between 15 to 60 minutes that can be reused across various platforms for distribution.

A compelling advertisement on social media is powerful in establishing brands' recognition and driving sales. If you are able to understand your customers' behaviors and challenges and needs, you'll be able to create videos that are engaging and solves their problems.

The trick is keeping viewers engaged by providing engaging visuals as well as customer stories and excellent audio, which is optimised for mobile viewing. In return, your ads will build brand recognition and inspire people to take action.