How to Launch An Online Course in 2022 -
To ensure phenomenal success for your online course, starting your course in the right way is essential. In this article, we'll provide the most important guideline for launching your online course so you're able to launch your course correctly on the first try.
How Do You Plan A Course To Launch?
It's your turn to make: either launch your business on your own or partner with someone else to launch your venture in an joint venture. Joint ventures require some good contacts in the industry and important connections, so if want to get cracking quick, you should consider the option of a solo venture.
When planning the launch of your course make sure you divide your work into two definitive stages the pre-launch (we'll refer to this as phase one) and the launch (phase 2.).
Phase 1: Pre-launch
The initial phase could last a few weeks or a couple of months, based on how big your launch will be. This is when you build the audience for your course and figure out everything you can about the people who will be taking part.
Establish your target audience
In order to determine your course's intended audience, start joining the social media communities to connect with those you intend to promote your course. Joining a community that is trusted can be a fantastic opportunity to make connections and form a solid group of people who will support your course content. Also, try out social media ads to build awareness for your brand as well as your course. If podcasts are your thing Contact the podcast's creators to participate in shows to boost your following.
The people you meet through social media forums and industry forums are great participants to beta test your course. Make a schedule for your course and offer them the course at a significant discount to get in-depth feedback on the course. This helps you comprehend the usage of your course and adjust the course's content before the course's official launch.
During this phase, the most important tasks are:
- Find out how much your prospective public already is aware of the topic of your course.
- Pinpoint the knowledge gaps that your course's content will fill.
- Discover your ideal market's issues and determine how to pitch your course as the answer to their problems.
- Learn what type of content that your viewers are looking for on social media sites.
- Conduct competitor analysis to determine the current state of the marketplace and to determine where your course will fit.
Contact your targeted audience
Reaching out to your audience means doing all you can on the internet to increase your course's awareness and generate excitement about it. In this way, when the course is launched it, you'll be greeted by a welcoming crowd waiting to sign-up.
Write plenty of blogs about your online course to give your audience an idea of what they can expect. Blogs are beneficial in they will quickly boost the visibility of your search engine on the internet and hopefully drive more users to your course sales page. That's not all...
Create a course sales page
There must be a place where your customers can join your courses - a sales page can be that page.
The page that sells your course must clearly define who the course is designed for, and clearly explain why the course can solve their problem. Define the precise outcome and results that the participants will be able to achieve. Use your outline of the course and any prior testimonials or social proof to demonstrate the credibility of your organization and authority.
Phase 2 Phase 2: Launch
In this article we'll examine an event lasting five days but the length of your event could be shorter or longer.
Day 1
There's plenty to do during the first day of your course start.
- Write a blog post that announces your event Keep it brief and sweet to highlight the benefits of your course and its the main aspects, along with social proof and reviews if you have them.
- Make a welcome email to your list of marketing contacts send your mailing list directions to your course sales page with an attention-grabbing headline and a clear appeal to for action.
- Announce your launch via social media - create visuals to advertise your course's launch on different social media channels (you'll be ahead of the curve with this as part of the initial research phase consisted of finding out the type of content people like).
- Run a social media Live launch - use Facebook Live or Instagram (or both!) to run a live virtual event. This is the time to announce your course's to the world and talk about the reasons why people to sign up now.
Day 2
Design your mail marketing strategy Day 2 and now it's time to roll out your email marketing strategy. It's a drip feed technique that delivers targeted emails to your email list for the duration of the launch. An effective email sequence will create anticipation, trust and a sense of urgency for people to subscribe to your course.
The primary focus of this email is the reason you designed your course, who needs it, and a course includes an outline.
Create a course-inspired webcast
Webinars are an excellent opportunity to attract attention to your online course , and also help your users visualize what it does. As with your marketing emails, use the webinar as a way to tell your personal story as well as highlight course benefits. Live reviews can be extremely valuable. For example, if there are students that attended your previous class and you want to include them on the webinar to talk about how this course has helped them, and also what they have learned from your.
Day 3
The third day is about increasing the social proof of your course to encourage course sign-ups.
Social media and social evidence
Get on social media platforms and post previous quotes from happy students, and point the audience to examples. This will convince people to sign up for your class if they're uncertain. If you're in the room be sure to share a link to your webcast from yesterday's session through social media.
Create a follow-up launch email
The second email should be sent within your marketing email sequence. It should contain the most examples of happy previous course students as well as testimonials. Include a link to a webinar in order to invite those in your mailing list to attend the webinar's replay.
Day 4
Send a third course announcement email
The 3rd email in your sequence of marketing email is scheduled to go out today. The email you send out must address your audience's conscious and unconscious objections. Make this email in the form of FAQs to answer any lingering doubt that your potential customers may have when signing up for your course.
Incorporate the answers to the following questions like:
- How long will students need to purchase the course?
- What is the duration of time students will have access to the course?
- Are there payment plan options?
- Is there a money-back guarantee?
- The course material will be available upon sign-up?
- Who do these courses are suitable for?
- How long will the program take to finish?
Run a live Q&A
It's time to go live again! Get on the stage with your viewers and get them involved to start your online course. The live Q&A is going to follow the same format as your FAQs emails So, take your opportunity to convince your viewers that signing up for your course is the best choice.
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Day 5
Your course launch is now coming to an end now is the time to announce the last call.
Create a course launch email
The email serves as your target audience's final chance to sign up. Make sure to include an overview of your course and perhaps a couple of reviews, any last-minute discount on the launch, as well as a clear call to action.
Social media final promotion
Invigorate your marketing emails with a final push on social media platforms. This promotion must include final discounts and demonstrate that it's your audience's last chance to get your special deal to sign up for your courses.
Post-course Introduction
Once you've launched your course, this isn't the right time to go about taking it easy. This will help you offer your students top customer support during their learning process.
Online Course Checklist for Launch
Now you have a tried and tested strategy to successfully start your online class. To wrap up the overview, here is the online course launch checklist summarized in the form of a table:
- Choose if you'll start your venture on your own or in part of a joint venture.
- Determine your audience's needs and the issues they face.
- Conduct thorough competitor market research.
- Establish a rapport with your intended group by joining their the social media networks of your choice.
- Create and grow your marketing email list.
- Write blog posts about your upcoming course.
- Make a page of sales for the course.
- Develop a sequence of targeted mail marketing campaigns that promote your online course.
- Undertake day one launch activities including email, blog postings on social media, live launch event.
- Begin your course by launching your email marketing sequence.
- Make a webinar course ( enterprise video conferencing allows this to be done easily).
- You can send the second course's launch an email.
- Send social proof, webinars and Follow-up directions on social media.
- Make sure you send your launch email.
- Run a live Q&A.
- Send your final course launch email.
- Final social media campaign.