How to design winning product Pages for Fast Growth

In the majority of online stores and ecommerce sites, your product pages are the sales pages. These pages turn your shoppers from potential buyers into real paying customers.

Excellent product pages ensure that your products look like, sound, and even look like something that buyers would love to buy. This makes it much easier for customers to make a decision on whether to place an order.

In this article there are some excellent design examples, learn how to design the most effective page for your products, and discover the ways that a few changes can increase your sales and revenue.

The goal of pages for products

Your product pages need to deliver everything necessary to convince buyers to buy through you, and to not move to another site.

Good product pages accomplish four things. They:

• Information: Customers who shop online require information that answers their questions and tells them if your product will meet their needs or solve the problems they face.
• Delight:Customers would like to be enthralled by the promises your product makes.
• Relax: Shoppers want to feel confident that they are buying items of the highest quality from a business that will treat them well.
• Justify:Shoppers need to be competent to justify their purchase, within their mind or for someone else in their life that might have an view.

Let's take a explore how to design products pages, and what are the most important elements to delivering a great online shopping experience, which results with five-star reviews as well as repeat customers.

12 key elements of an effective product page design

1. Quality product photos of the products

At a brick and mortar store, customers can pick up an item, go through the instructions or ingredients, study the packaging, and then compare it to nearby merchandise. When you have an online store the product must be as close as possible to what customers can expect in-store.

This starts with quality images of your products.

For clothing, it's best to show people wearing them, with images of different sizes if possible and relevant. If you are selling other items, snap several product images from a variety of angles and allow shoppers to select different views.

Marey.com is an online shop offering a variety of water heaters, as well as other technology and equipment. Their pages on products permit potential buyers to look at each item in a variety of angles, look at up close and look at features, specifications, and other product details.

To create great photographs, it is a process that requires patience and effort. It requires good lighting, an appropriate setting, a plan for how you will shoot each product and an excellent camera.

2. Write compelling product descriptions

The most effective descriptions of products don't simply describe features and specifications about the item. It's not just a matter of repeating whatever's on the label.

The most effective description is the one that let the consumer be able to feel and experience the advantages of consuming or owning a product. What does it mean to them? How do they feel? How can it simplify their lives or more simple? As the saying goes, it is not necessary to purchase an instrument because you need the drill. A drill you purchase is bought to make a hole.

Focus on the benefits, not just the features.

Therefore, it's about the benefits not the features. Benefits focus on outcomes. What will the outcome be after someone buys a certain product? Also, your descriptions should focus on your value proposition.

For instance, wrinkle-free clothing is a feature. What is the reason we should care?

Since wrinkle-free clothes look better, so you make more impressions in a relationship, a job interview, at parties, or in school. It also eliminates the need to iron clothes, which saves the time and energy, freeing your time to focus on activities that you love. Simply mentioning "wrinkle-free" as a benefit, but saying nothing about it will not be a big hit with most consumers.

Make sure you are specific

Product descriptions can also remove doubts. Be aware that the pages must be able to support the purchase and reassure the buyer. Doubts come from objections.

What are the factors that make potential buyers not want to purchase the item apart from the cost? Your descriptions need to take care to answer concerns.

Be succinct

What does this all mean? Does it mean you must write long product descriptions?

Not necessarily. If you are able to do it correctly it is easy to rewrite your benefits as features as well as fit many of the most persuasive details into the same bullet points.

The Roadie 2 is one of the best page templates for products. There's a lot of details on one page. However, the most important benefit is short, simple, and right near the top, "Makes Tuning Easier & More Speedy."

Then, it lists technical features and features, however each one is supported with more information that explains how the technology works. As an example, a feature is "OLED Screen with Built-In User Interface."

Just below the line? "For easy selection of instruments and tunings. The unit is invisible when it's off and is lit up with a stunning glow when you turn Roadie on."

The site does an excellent job at listing the features and immediately communicating the reason why they are important without wasting space or unnecessary details.

3. Use product videos that allow you to experience items

When they were in their prime, informationmercials often resulted in millions of dollars of sales due to their ability to demonstrate products. The amazing blade that cut through tomatoes after having were watching it cut through a T-bone steak - with the bone in it - was all it took to make you believe that you needed to own the knife.

If your product is suitable to be used for demonstrations, you can go above pictures and add product videos on your pages. This isn't as hard as you might think, and the payoff is worthy of the effort.

4. Incorporate product information that consumers want to be aware of

Each product's page requires facts to support it. What size is the best fit? Will the component work with the other components I already have? What are the measurement? What is the composition of the ingredients?

No matter what product you choose, make sure to provide all necessary information to be sure they're buying the right item. Ultimately, this will lead to fewer questions for sales representatives as well as a less frequent return as well as happier clients.

For example, DVO Suspension sells a assortment of bicycle shocks and similar equipment. This page contains detailed specifications cyclists need to understand to be sure this product will fit with their bikes. If it doesn't however, it also offers other shocks that shoppers can look into.

5. Show product pricing and inventory levels

One of the most frustrating aspects of shopping online is when you need to search for the price - and it's a simple thing to include on the page of a product. However, with the many other information that visitors will see, you need to create the page such that the price is impossible to miss.

The large text, the various shades, fonts with different colors repetition, and large fonts are just a few options you could make use of to ensure that there is no confusion about pricing.

If your stock is running low or you're in the process of getting rid of an item You must include that information on the website so that people do not purchase something only to learn that they'll have to wait weeks or months for it to be restocked.

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In addition, Offerman Woodshop creates custom wood furniture, among other items. The page for this product features two of their tables. Prices are right there, impossible to overlook. As of the time of writing, one of the tables had the "sold out" graphic included in the photo of the table. It informs potential customers interested in that table that they'll have to wait until they can purchase it.

6. Make use of a configurator for your product, in the event that it is applicable

In this case, Cocktail Crate lets shoppers select any three mixers they wish to purchase for a set price. Their product page will guide the user through each option until they have completed the three-pack.

7. Incorporate social proof

Reviews and testimonials remain extremely effective at meeting the third goal of a page for a product - assure the customer that they are buying a quality product and working with a reputable company. Social testimonials are so efficient and important.

on a website's product pages reviews from customers and social proof could take several kinds. They are particularly useful since they make it clear that the testimonial was made by a bot or an AI device.

You can also add star reviews to your pages, and other user-generated content from social media like images of rave reviews, or photos of customers using or showing your product.

Woof and Wiggle excels at of highlighting genuine customer reviews using five-star icons andfurther validation from features in prominent media sources. It's a powerful, pungent, proof-building masterpiece.

What can you do to beat it?

8. Special incentives for closing the sale

Remember - the job of a well-designed product page is to market the product. Descriptions and product details matter as do the cost. Sometimes, customers need a little extra incentive to go over the threshold and make an order.

If you are planning to make use of discounts for sales, such as packages, free shipping, coupons, deals for first-time customers, discounted prices for large purchases, buy-one-get one deals or other unique deals, make sure you feature them prominently on the product page.

The product page selling bracelets from April Soderstrom has a note at the end telling customers they are entitled to a 15% discount on purchases over $200, along with coupons.

9. Incorporate product-related recommendations

Premier Guitar, for example, presents an assortment of similar products on their pages of products.

One use of product recommendations can be to assist shoppers in finding the product they're seeking when the item they're looking at isn't meeting their needs.

Another option is to enhance what someone has already purchased with additional or related items that might go well to it, like an hat and some clothing, or an extra flavor to the food product.

10. Offer product add-ons such as gift wrapping

Many times, it's the small extras and personalization which make the purchase for customers, particularly when the item is intended to be a present. The option for them to create a special message and gift wrapping and include other unique features when they purchase your product makes it much more likely for them to purchase from your store online.

It is also possible to provide customers with an option to select the colors they want using a selection of images as well as adjust the price accordingly based on their selection.

This is an example of an online product page of Rosery Flower Shop offering add-ons in their gift sets. Take note of how every add-on has a price, so there's no confusion and unexpected costs.

11. Provide customer assistance, such as live chat

There are times when your customers have short inquiries that require to be answered immediately. Live chat is an instant and easy solution for your customers. If your website's traffic volume is high enough to justify using this option, it's an excellent addition to a product page and can help you make more revenue.

Additionally, you can include phone as well as email support, and that too can be clearly displayed on the pages of your products.

It's essential to place the information in place in addition to the checkout, since there may be a need for a customer to have a query addressed prior to adding the item they want to add to their cart it won't be able to get them on the checkout page in the first place to begin with.

12. Incorporate FAQs for more complex product

If your customer service department is constantly being asked similar questions regarding a product, it might be beneficial to answer them right on the website for the product.

An FAQ page isn't always the ideal solution as some folks won't think to look for one, and there's a good chance that queries concerning specific products could be addressed there.

So if you think the item is suitable for your needs and it can help customers to make decisions, address the most frequently asked questions related to a certain item on the product page.

How do you create product pages with

If you've figured out what you should include on your product pages, you're ready to design pages with .

1. Add product information in your WordPress dashboard

To make a product new you must log in to your site and go to Products and then Add New. Then, you will be able to open a blank product page, where you can fill in the details of that product. We'll go over the choices here one at a time.

Include the title of your product and long description

Then, at the top at the top of your page you'll see an unfilled field that you can use to write your title for the product. As much as possible, try to keep it brief and simple.

Under the title is an enormous, unfilled text box that allows you to fill in a lot of details and details. This text will show up beneath the relevant product information, so you'll be able to add all of the "extras" in this section for those interested in learning more. Try breaking into smaller pieces of text with bullet points for a more easy to understand.

Pick the product of your choice and then set the price

In the bottom of the description is the Product Data box. On the upper part of this box, there's an option for the product's type.

As a default, you are able to pick between

• Simple product (an item without choices)
• Grouped product (a product that is part of a collection)
• External/affiliate item (an product that is advertised on your website but is sold elsewhere)
• Product that is variable (an item that has options in terms of size, color or even the shape)

You can also check boxes for Downloadable and Virtual items. Virtual products aren't shipped to buyers, and include items like services. The products that are downloaded don't ship, but they are delivered via digital download for customers. This includes images and PDFs.

In the regular Price box, enter the price of your item. Also, you can make a Sale price selection if you are selling your item, and click Scheduleto set a start and ending date for the sale.

Set your inventory levels and provide shipping information

Go to the Inventory tab on the left. There are settings for the product SKU and levels of inventory. You can also set the threshold for low stock, allow backorders, and so on.

Go to the shipping tab. Based on the way you've got your shipping set up it is possible to add dimensions, weight, and shipping class for the item.

Include cross-sells and upsells

As we mentioned earlier This is an excellent option to increase sales, while providing a better user experience for shoppers. Select the Linked Products tab to get going.

Thereafter, you'll be able to select upsells (items that offer an upgrade of the previous item) and cross-sells (items that are similar or go with the current item). These can be selected according to the product you are selling that gives you complete control over what the customers see.

Attributes provide a fantastic approach to organize the products, and to add details about the products, which will enhance the shopping experience online.

Lambright Flooring, the wood flooring company provides attributes like the wood's color, thickness, width and many more.

Not only can customers filter through these features on archive pages, they can also view all information in one at a glance on the website for the item.

Write a short product description

Scroll to the bottom of the page to view the Product short description box. This information sits beside the images. It should be brief and clear as you do not have much space to play with.

Add your primary product information here, keeping in mind the tips we mentioned previously. Then, discuss the major advantages of the item and include anything that's critical for buyers to understand for them to be able to purchase the item. Include additional information as well as data within the lengthy description, which is located below the item.

Add product images

On the right-hand side to the left of this page you'll see the option Set product image. This is where you'll choose your primary image which will appear as the most prominent image you can use that appears on the product page. It will also show up on archive pages for that item, so ensure that the image is representative of your item.

The gallery of products is where you'll add your secondary images that site viewers can look through. Here you are able to include a range of angles, sizes and colors. to the product.

Select the product category and tag

You can use product categories and tags to categorize your inventory, making life much easier for your clients. Categories and subcategories are the most common way that you'll be able to arrange your items.

As an example, for instance, you could have a T-shirts category, and subcategories for kids, adults children, and infants.

It is also possible to use tags for organizing, but it's not possible to make hierarchies. If you're selling graphic t-shirts there could be tags for "cats," "superheroes," and "vintage."

Once you're happy with the product, simply click Publish and add it to your website!

Modify the template of the product page

If you're using an block theme it is possible to change the templates for product pages by using blocks. This gives you a simple way to make changes to the entire product page in one go without having to modify any the code.

In your WordPress dashboard, select Edit - Appearance, then click Templates. Now, choose the single product template.

By default, this template comes with the single product block. It shows all the information for the item, including the description, title, images reviews, similar products, and so on. But you can add more blocks to the page to create a truly customized, attractive design layout for your product.

You might, for instance, consider adding the details of your Instagram feed to serve as a social proof source, showing happy customers using your products. You might want to incorporate the store's shipping policies that you can change across your entire store. Perhaps you'd like to include a grid listing your top selling products at bottom of each product page.

For this, press to click the +icon on the left side to launch the Block Inserter. Select the block you want to include and then drag it over the block that is Single Product.

In this example we've included a hand-picked Products block. Choose the block, then go to the Settings panel on the right-hand side. You can modify how the block appears and performs. If you do this, you are able to alter the amount of items shown, the visible information, the order they display in, and more.

When you're done, hit the blue savebutton at the top right. Then, you'll observe your modifications reflected on the pages of your products.

Install and configure any applicable extensions

There are a variety of extensions you could use to customize your product pages. Some of them we've already touched on in this post. Let's look at a few examples:

What you'll need for is to install the plugin that you'd like to use via the Marketplace Then, go to the Plugins tab - Add New in your WordPress dashboard. After that, you can click Upload Pluginat the top. Add your extension files that you downloaded. Finally, activate your new tool.

Every extension comes with a manual that walks you through the steps to setup and utilize the extension. If you have any queries, reach out to support.

How can you make sure your product pages noticed

Getting your product pages seen by the people you want to reach is a primary purpose of search SEO (SEO). Though a lot of your web traffic might start via your blog and homepage articles, a portion of your highest-value visits generated by your likely customers ought to be directed to your product pages.

The most significant SEO aspects SEO which you could work on:

• The keywords on your page for the product copy
• Subheadings and headings
• Images
• URLs
• Site speed

Let's touch on each one briefly. We'll also provide more resources to help you with specific topics.

Keywords

Keywords are words your target audience uses to search for the products that you sell. If you conduct some study on what people are looking for and what terms they're searching for, you can learn what kinds of phrases to include on your product pages.

Once you've identified the keywords, you should use these throughout your product page's descriptions. It doesn't mean that you have to insist on them in every word However, you need to be aware of ways for you to prove to the search engines that your site includes information relevant to that key phrase.

Headlines and subheadings

Search engines such as Google and Bing focus on subheadings and headings since they reflect what content the site is focusing on.

Make sure to be aware of the way you structure headings and be sure to naturally include keywords, if you can.

It is best to avoid huge blocks of text, and also the use of too many paragraphs in one row. Break them up with subheadings. You should do this to serve two purposes. First, it serves the readers, since it makes it easier to comprehend your text. In addition, search engines are looking for keywords in subheadings.

Pictures

Images of products can aid in search rankings? Absolutely! Images are tagged with metadata that is associated with the images. The metadata is the search engine's criteria when they determine the content and the quality of your page.

It could also result in your photos appearing in the image search results of platforms such as Google that can generate visitors.

URLs

Like headlines and subheadings, the URLs for your pages for products are a extremely important area to add keywords.

A few tips about writing URLs for product pages:

• Do not make them too long - focused URLs are better. More than 10-12 words is not a good idea.
• Beware of filler words such as a, to, and the - stay with terms that are relevant on the page of the product. URLs are not the place to write complete sentences.
• Put your primary keyword first in the URL, if you can.
• Separate each word with dashes.
• You don't have to fret about capitalization.
• Make sure not to utilize URLs you've already used in the past, and you shouldn't use URLs that are identical, neither.

Speed on the web

One of the best places to start is improving your image quality, as the images that are bloated is one of the most common causes of slow web sites. In the case of online retailers, this is a big issue, as the product pages typically contain a large number of photos.

Jetpack provides a range of powerful performance tools which include a cost-free CDN. The Jetpack Boost plugin handles key performance optimizations such as lazily loading pictures, optimizing CSS, and deferring non-essential JavaScript.

Use other methods to draw traffic

You can attract organic traffic, and you could also attract traffic from paid sources. Search engine optimization that leads to higher ranking means that you will show up in natural search results for higher-quality results. In turn, this results in organic traffic. Each click is free, however it takes the time and energy to get the top rankings for important keywords.

The paid traffic is immediate however, every click comes with a fee. What's the difference? Let's have a look.

Paid traffic

It's also a great option to test if the traffic that comes from specific keywords will result in actual sales. If this is the case, you'll then justify the expense and effort needed to focus on that keyword to rank organically.

Organic traffic

Social media can be extremely effective and it can be used to grow and develop an audience that is loyal. If you have the patience to devote time to it then you could make use of it to attract additional warm customers - your target audience - to your online store.

Direct mail

If you have a store that is located in a particular area, you can distribute postcards that will draw customers to your e-commerce shop. This strategy can be extremely effective because it avoids all the online distractions fighting to grab people's interest.

It is also possible to utilize coupon mailers which continue to work well for specific businesses. Be aware that if you're sending anything via mail, the goal is to encourage people to go to your site. Therefore, your advertising should clearly define how prospective customers can get in touch with you, the best way to reach you and where they can make purchases from your company.

Include your website in any print marketing - and not in tiny print in the lower corner. Include your contact details. Create a targeted offer so you can track the effectiveness of the campaign.

FAQs about building product pages

What exactly is a page for a product?

A product page offers one specific item in an online store. It identifies the product and gives information to help shoppers determine whether or not they want to purchase it. The customer can add the item to their shopping carts and then go to the checkout page for purchase.

What is the most important thing to include on the product's page?

A product page should ideally comprise the following information:

• A title that includes the brand name
• An item description that outlines the main value proposition of the product
• Specifications and additional details that buyers might require
• Product images
• Social proof for that product
• Recommendations for related products
• Pricing information
• Contact information or a live chat option to provide customer support

How do I create a product page design?

There are several ways of structuring your pages for products. There is a template for your product by default, and the theme that you choose also determines how your pages for products look.

If you want to add a brand new item just visit Products - Add Newin the menu on your WordPress dashboard. In there, you'll be able to complete all of the item details and then publish it on your site.

In the case of a block theme it is possible to alter the appearance of your product page layout without having to modify the codes. Visit the Appearance Editorin your dashboard, click templates,then choose the Single Producttemplate. You can then add and edit blocks in order to design a custom product page design.

Additionally, you can utilize extensions that allow you to change your design. You can, for instance, add videos, product-specific FAQs as well as customization options and more.

There are instructions for each of these methods earlier in this post.

How do you write the product pages for a website?

Learn about the products features and utilize them to figure out the benefits it offers to customers. Your product's description should be based on benefits - the desirable outcomes the customers will experience after purchasing your product.

Next, write down all the information related to the product customers might require to be aware of. Take high-quality images. Think about creating a video for your product, too. Select a price. Create a headline that will promote the product and attract online traffic. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. Later, create the page.

What's the goal of a page for a product?

The primary purpose behind a page is to market the item. The goals of a product page are:

1. Give shoppers the information they need to make a selection.
2. Make an emotional connection which speaks to their desires and wants.
3. Reassure them they're working with a good company and that they're getting a product of top quality.
4. Help them justify the purchase by providing compelling reasons for purchasing it.

What can I do to improve my product page SEO?

Improving product page SEO happens in the course of time, as you make targeted changes to your web page's content. Begin by identifying a primary keyword and any relevant secondary terms. Use those in your headings and subheadings as well as URLs and your the content as needed. Write alt text to your images. Also, expand the written material, since the more information you have does more effectively at drawing attention from search engines.