The Thousand Solutions Blog

How to Create Your Blog Page for Ultimate Conversions

Aug 8, 2023

Reader Disclosure

Incorporating a blog into your website for members will not just help you draw more visitors, it can boost signups for new members.

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When you make a blog article on your site this gives your targeted audience another way to find your website's members on Google.

But, if you've not optimized your blog page for higher conversion rates, the additional traffic could be going to waste.

So to help you make maximum use of visitors that visit your site, we'll explain in this blog article how you can make your blog's pages optimized for maximum conversions.

How to Design a Highly Converting Blog Page

Are you engaged with the field of content marketing and publishing useful articles on your website that are aimed at your audience? But you're not seeing the increase in the number of new signups that you were expecting?

It is likely that your blog could benefit from some improvements.

Below are a few suggestions for optimizing your blog's content to increase conversion.

Ensure Your Website Has an Authentic Design

First up, it's vital that your blog and membership website overall -is professional with a trustworthy layout.

This doesn't have to be boring or corporate. Based on the contents of your membership website it is possible to have amusement with its layout.

If, for instance, your site is focused on training your customers to be successful in their preferred extreme sport, a striking and stylish design might be appropriate.

But if your membership site gives career advice for aspiring lawyers, you might need to tone things down a little.

Either way, your membership site and its blog should be designed with a professional style that gives them a credible design. You want to make sure your website appears to be a safe place to hand your payment details in exchange for the access you grant to your website's content.

When your website begins to appear more trustworthy, you should find that more of your visitors are prepared to sign up and become members.

Create A Separate Landing Page

Create a Landing Page

A blog is a great way to attract new customers to your site by increasing the popularity of your site in search engines, while also offering your existing visitors material to share via social media.

However, it might not be the most efficient conversion tool for your membership business.

After all, the primary goal of a blog is to present your blog's content in an easy-to-read format, not selling memberships.

In that light, creating a separate landing page for your site to direct blog readers to could help you achieve higher conversion rates.

They are usually pieces made for the sole intention of driving leads or sales. Therefore, in this scenario the page's goal would focus on explaining the reasons why visitors should sign up and join your membership program.

In order to increase conversions To increase conversions, pages should are free of distracting or unneeded options, for example, hyperlinks to other pages within your website. The only thing to take is to sign-up or press the back button.

A few WordPress themes have template landing pages. So you might already have a quick way to add one to your site.

TIP Take advantage of Page Builders With

Beaver Builder options

As an example, you can make a landing page which displays different content or offers customers based on their level of membership.

If the visitor has a free membership They may see an exclusive offer to upgrade to a premium member.

If the person is not an active member, they might be shown testimonials, exclusive content previews and other incentives for joining.

Making use of the Beaver Builder add-on in this method does not result in an extremely targeted landing page. It also ensures a cohesive and engaging user experience that will significantly increase your conversion rates.

If you can tailor your content and offers to individual customers' preferences and needs, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.

If you'd like a basic landing page, there are available for free and premium software available to help you create professional-looking pages with relative ease.

Whatever approach you pick for adding a landing pages on your site making one you are able to direct your readers via your blog can increase conversions.

Don't Be Afraid To Ask Or Tell

While some of the visitors to your blog's page may join and be members without any prompting, most people will need a gently nudges towards the proper direction. There are some who may need to be told what to do next after arriving at your site and reading an article.

As a result, you need to use calls to action in your blog and throughout your website. Depending on your preferences, and the best way to engage your audience Calls to action can be in the form of simple text links or glaring buttons and banners.

Your chosen WordPress theme could provide you with tools for inserting buttons and other call-to-action elements in your posts, however should it not then a plugin such as Ultimate Blocks will be of help.

Display eye-catching buttons in your blog posts and after your articles that lead readers to landing pages or a an application form to join your website. This will ensure that users are able to perform an action that's in line with your goals.

Give Your Visitors A Few Other Options

The goal of your blog's page could be to generate more registrations for your membership site however, not all customers will sign up right now. There are some who suggest that the typical customer is likely to visit your site several times before they make a purchase.

To ensure that you don't lose those potential customers in the long run, it's worthwhile to have a plan which allows you to stay close contact with them until they're ready to sign up.

One way to do this is to offer readers the opportunity to join your email newsletter instead of registering as a member then and there.

While it would be ideal to turn everyone who visits your site to members, offering your visitors the choice of an additional action lets you play the long game and cultivate your prospects more efficiently.

Final Thoughts

I hope you've got some suggestions to make a highly-converting blog to promote your membership website.

Making sure your blog or membership website has professional designs is a key first stage in expanding your business.

Then you might want to consider creating a conversion-focused website that you can point the readers of your blog to.

Engaging in a proactive manner and asking- or even telling -your visitors what steps they should take in the next step can increase conversions too.

Be aware that some of your customers, especially those who are first time visitors, might not have the time to sign up this moment. However, they may be ready some time in the near future. Creating an email list that could be joined by potential members gives you a way to keep in touch with those who are interested until they're in the position to join.

 How will you design your blog page for ultimate conversion? We'd love to hear from you in the comments below.