How to Create a Premium Content Product (Examples & A Guide)
Find out what is required to create a premium content package, the features to include, how to market it, and the best way to determine the right price.
Are you tired of creating content for free without getting anything for it? Are you prepared to take your offering of content to the next level?
It's the time to announce your premium content offer.
When you've identified a demand for your program and believe that people will buy it, then you're now ready to begin working to create your premium content offering. A premium content offer will let you charge your ideal price for your course and quickly increase your earnings potential.
Learn more to find the details of what you should include in the premium content you offer, how to market it and how to get the right price.
This is how you can create a premium content product you can be proud of.
What is premium content?
Premium content includes additional information that your audience has the choice of purchasing at a greater cost. Premium content usually includes added extra features such as exclusive opportunities, resources, and individual guidance. With this type of content, it is possible to charge your ideal rate and get customers ready to pay more for your offer.
In the year that Neil Patel and his team came up with the Advanced Marketing Program, they included extra support and lifetime access to everything they could think of as an element of the premium offer for content.
Join our Free Webinar Sales Funnel course for more information about the most effective marketing techniques to use for your company.
How to make your premium content offer
The primary difference between standard material and premium is what you can offer your customer. Premium content is way beyond the audience's expectation to deliver the highest possible version of your products and services.
If you're preparing your exclusive content offerings make sure you provide your customers with something more valuable than anything else that is available.
Here's some methods to accomplish that as well as examples of premium content that you could make use of.
1. Think about your bonus offers
To enhance the worth of your premium content offering it is possible to add extra services and options.
Bear in mind what resources will be the most beneficial to the people you want to reach - you are creating your premium offering of content exclusively for them and not for anyone else.
Below are some extra features of premium content that which you could make use of. Start with a few of these options at first.
Premium content examples
Live components
Using live components in your premium content offer gives your audience the chance of having access only to your experience. The kind of offer you can provide can dramatically increase the value the premium content you offers, while also cementing the credibility of your business.
Here are some instances from this sort of content with a premium price:
- Live Q & A
- Mastermind uses
- 1-1 coach
- Personal review of students' project
- Coaching for groups
Take time to consider which of these premium content examples would be the most helpful for your target audience and take this into consideration when you are making your selection process.
In the case of live components, you'll have to think about what your work schedule and limits will affect the amount you're allowed to work off.
Resources
Resources are also a great option to increase the value of your premium content offer. There are a myriad of different resources you can produce to provide learners with the resources they need to excel.
Here are some suggestions:
- Worksheets
- Checklists
- Templates
- eBooks
- Audio files
The top resources enhance the content of your class and assist students improve their understanding Choose the best content examples that fit best in your program.
Access for special purposes
Another bonus offering that's really loved is premium access special content offers. Special access deals give your audience the chance of having access only to members-only events and spaces.
Below are some premium web content examples from this category:
- Entry to an exclusive party
- Free enrollment in another course
- Your private course community
- Discount on another item
- Friends deals and specials
If you have an exclusive community, or series of events planned You can make use of this form of bonus offering as a premium content offering.
Get Neil Patel's guide to Creating Your Premium Offer . It also includes actual examples of premium content used by Neil Patel in his company
2. Make improvements to your current training offer
Alongside creating additional content to increase the value of your offering, it's also a good suggestion to make improvements to the course you offer.
For you to ensure that your premium content the very best possible experience it is essential to focus in the course's content as well.
The best method of doing this is to use the feedback of students.
Gather information from surveys taken by students as well as audience research, and even one-to-one phone calls with students you already have. Utilize this data to refine your course content.
Some examples might include:
- Digging deeper into certain topics
- Clearing up confusing web pages
- Removal of slides that are not needed and lesson plans
As you are able to improve your overall course offering and tailor it to the requirements of your students The more worth you will get from your content offering that is premium.
3. Select a cost to get your premium content
Two methods that you could use to charge your premium content:
1. Record the cost for each item
Breaking down each item you provide as part of your training and assigning each item a dollar value will help you quantify the worth of the premium content offer.
Use this list as a guideline for how much to offer for premium content service. The amount should not exceed the entire value, however it should be reasonable enough to be certain that you get exactly what you're owed for your content.
2. Make use of your business objectives
Another option is to set your course's price depending on your objectives for the business. This involves considering the amount of money you'd like to make per course start or for a month. Also, consider the number of sales you'd need to hit this target.
Pick your cost and follow your course to be sure that it meets the price.
As an example, suppose you'd like to generate $10,000 per month. To reach this goal, you'll need 100 sales of $1000, or 50 sales at $200.
Utilize these calculation methods to figure out which price is the best for your content offering that is premium.
Get our Guide to Creating Your Premium Offer to find out more - plus actual examples of premium content which you could use to:
Utilize the premium content offers to boost your earnings potential
Premium content can be the perfect way to increase the efficiency of your online learning business and help increase the revenue. By utilizing the best bonuses and extra information, you can make an exclusive content offering which will help you reach the income targets and providing your students real added value.
for more ideas on how to market your course and increase conversions Join Neil Patel's FREE Webinar on Sales Funnel course.
