How to create a captivating About page in 4 steps
An effective About page will help prospective customers become familiar with (and be drawn to) the brand and you. Learn to create an About page by following these four tips.
In the case of a solopreneur, creator or creator You haveyour branding.
It's particularly true if run an educational, coach or lifestyle business. Your personality, expertise and distinctive outlook are all part of the factors that make you stand out from your competition.
This is what makes your About page one of the most crucial pages on your site. It's a space for you to present yourself, share your personal tale, and tell prospective clients and customers what you're all about.
Here are the four steps to making the perfect About page that helps you and your company shine, including real-world About page examples to make you feel inspired.
Tip #1: Tell your tale
Instead of creating an About page that reads like an resume, write your story. This is more original and authentic than a list of your accomplishments. more than 86% of people mention authenticity as the most important element when they decide what brands they like and support.
If you're not leaping with joy over the idea of writing about yourself it's not a problem.
Freelance coach and writer Kaleigh Moore explains :
"Writing About page copy is a problem that a lot of people are struggling with because:
It's disgusting and strange to share your personal story.
It's tricky to discern what's too much (or too little) data.
- You don't want to creep people out or scare people away by sharing too much information."
Your story isn't going tohave to be a long dive into the darkest recesses of your personal life.
Instead, explain your journey to getting the point you are at today: (Virtually) standing in front of the reader introduce yourself and your company and inviting them to learn more. What were the steps you took in order to arrive at this place?
In this instance, Kaleigh's About page details the products she offers and her background as a journalist and an ecommerce expert:
If readers want to learn more about Kaleigh she is a fascinating character, they are able to read the full version of her story by clicking"Read More" or click on the "Read More" hyperlink . If they don't you, then they've got what they came for within the first couple of paragraphs.
Your About page can also be the perfect place to publish your mission statement a.k.a. the "why" of your company. What motivates you to wake up in the morning and start doing what you do?
According to the famous author and motivational speaker Simon Sinek , the "why" can be described as "a reason, a cause, or belief. The reason that the organization is there".
Sinek puts the "why" as the central point of any successful business -- inside the "how" and "what" and calls this idea the Golden Circle.
For you to determine the "why," ask yourself:
Why did you decide to create your company?
What is it that excites you most about solving your customer's issue?
When you've figured out your "why," everything else is in place. And when you reveal your "why" to the world, it'll resonate with those who are interested.
Tip #2: Engage your audience
Your About Me page is about you. However, that doesn't mean it's allabout you.
56% of clients remain loyal to companies that "get the message".
99% of consumers stick with brands that align with their values.
Keep this in mind and make your About page seem more like an exchange rather instead of a monologue. This technique can also create a more comfortable feeling to share your personal information.
As an example, the public speaking coach Maria Marquis uses her About page to give her clients the assistance they require to achieve their objectives.
Maria recognizes that her clients are seeking a partner and an ally she her profile reflects that. She also links to her LinkedIn profile, so that readers are able to find out more about her.
Similar to that, business consultant Minessa Konecky utilizes her own experience of building the "hustle-free" life to present her and her views for visitors to the site:
Minessa's audience is entrepreneurs looking to grow their businesses, without feeling overwhelmed. In her writing you can see that she's aware of the struggles with which her clients are faced and is well-equipped to help them overcome it.
Maria and Minessa can also engage with their audiences by writing in a conversational style. Writing in the way you (and your clients) speak makes them more likely to be able to communicate with your audience.
The reason is that it's in our instinct to believe in things that are like us more readily than things that are indistinguishable from us. When your writing reflects your customers' language, it's much easier to connect with and build trust than when your copywriting uses words that are not understood by the audience.
Along those same lines, most About pages are written in first person, with "I" statements instead of using the third person. Sometimes, the third person is formal and appears more like a press release rather than an invitation to create relationships.
What will this all appear like when it is in the real world? Check out the closing lines of the entrepreneur, author, and social philanthropist Marie Forleo's page about herself :
Marie writes in first person, and appears as though she's writing to an acquaintance rather than an aspiring customer or a total online stranger. While it might seem like it's toopersonal to some readers, her tone matches her brand perfectly.
Making use of the words of your customers to share your story could be a step up with the inclusion of social evidence.
Tip #3: Be sure to include reviews from customers
Social proof can be such a powerful tool:
Only one-third of consumers believe they can trust the brands they buy with...
... However, 70% of customers think that good reviews and feedback make them trust a business more.
Across industries, potential buyers who view user-generated content like reviews and testimonials are converted at a 161% more frequently than people who don't.
The importance of customer testimonials is especially for coaches or consultant. In those roles the brand's reputation is about the ways you interact and assist your customers.
Entrepreneur and online startup coach Shalena D.I.V.A. shares client testimonials via her About page :
The testimonials of Sherica's show the benefits of working with Shalena whether it's publishing a bestseller, to a product line.
When you show your clients' results and feedback, you show potential customers "This could be you".
Now that we've covered the most important verbal aspects of your About page, we'll look at the images.
Tip #4: Include visuals as well as CTAs. CTA
First and foremost, consider including a professional headshot like this one on John D. Saunders the website :
"People purchase from individuals" is a classic sales mantra for a reason. Human photos, particularly the ones with facial expressions improves trust and increases the impression that visitors get of a business, and boosts conversions.
If you don't want to show your face for reasons of privacy, you may include visual elements that reflect your personality such as a picture of your pet or preferred getaway location.
It is possible to add an infographic to tell your brand's story. This is similar to those that are on Preting Consulting on its About Us page. Preting makes use of infographics to show "its capabilities, clients as well as certifications, and other information about the company".
If your products include videos or face-to-face calling sessions, you should add your name and your business. Keep it brief and short: 68% of viewers would watch a film to the end if it's less than 60 seconds.
On the UX (UX) part of the equation, make sure you use headers to ensure that your About page easy to scan to ensure that people get the information they're looking for.
An additional important element to an About page is to include a clear call-to-action.
Your About page should encourage action, be it signing up for your email list, contacting you, or making a purchase. Make it easy for site users to move on to the next step by including the call-to-action (CTA).
A CTA will inform your customer what to do next such as downloading an ebook, or enroll in the trial for free. As an example, Marie Forleo invites readers to join her email list:
Kaleigh Moore asks readers to contact her
And business coaching for mindset Becky Mollenkamp provides a masterclass for free to help you attract leads:
Whichever CTA you choose, make certain that you only have one. Thanks to the phenomenon of "choice paralysis," providing people with lots of options makes them less likely to choose any option at all. Make sure you stick to a single, important CTA, and your visitors will more likely act on it.
With all these tips and tricks under your belt, you're ready to create the most impressive About page. Continue reading to find out how makes it easy to do just that.
How to add an About page to your website
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Then, head to the editor . Select the dropdown menu located in the upper left corner and then select "New Page".
Use the plus sign to create a new section. then pick "Bio" for your section type. If you have created a Bio it is possible to add it to a variety of pages on your website, without having to write the contents on every page. Just add a Bio section to the page on which you want your bio to show up.
You can add a headline, photo along with a text on your About page. You can also connect your profiles on social media.
In"Design," or the "Design" tab under "Design," you are able to customize the layout, colors and background image for your About page.
When you're happy you're satisfied with the About page, click "Publish" at the top right-hand corner.
And just like that, you're About page is live on your website. It's that easy.
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Make an About page for yourself which reflects your personality
At the end of the day, your About page is about connecting with and building relationships with your audience.
For a recap, you can follow these tips to create an About page that really shines:
Write your own story. Your background gives you a distinct perspective and goal to share this to your viewers.
Engage your audience in a conversation not a monologue. Show your audience that you are able to understand them and assist them in achieving the goals they have set for themselves.
Utilize testimonials from customers to build credibility and assist potential clients see the benefits they are able to get.
Make your website more memorable by adding images and videos. Then, include a call-to-action that makes it easier for users to move on.
Go out and design an About page that's as unique and amazing as you.