How to Build Relationships with your customers through storytelling
The moment someone shares a story which sticks in your mind long after hearing it this is the strength of storytelling. Research has shown that people love the power of a story, because it's the way we communicate with our fellow human beings. In the age of digitalization, how connected has become, it's becoming all the more challenging to connect. Yet, storytelling holds the utmost importance when it comes to building bonds with people.
It's the place where storytelling could be employed to enhance your company. When you think of selling your goods you might think that you should only talk about your products on your website. Although that's a crucial aspect of online selling, that's not what sells your clients on the brand you represent. Your site may be fantastic in explaining what you offer however, it's not often enough to convince customers to "buy-in' to your brand. It is important to establish relationships with your customers may be more impactful than you imagine, and a good story can help you get there.
Story Telling is a Powerful Tool for Selling Software Online
Companies that sell software online could increase sales by creating a compelling story and making an actual connection with potential customers. How? Customers will pay more for online products and services that make them feel good with their interactions and connections with the organization. Creating a connection by creating a story about your brand on your website can help foster this feeling and increase the sales.
If you're wondering whether you've got a story that you want to tell then the answer is resounding yes. Every company has a tale to tell. Answer these questions, and you'll be on your route:
- How did you discover the inspiration that your company is built on at all?
- Did you come to an agreement on the name of the firm?
- What did you do to get to from where you are now?
- Do you have a reason why you are passionate about your work?
An engaging story can foster positive relationships with prospective customers. This will lead to a higher conversion, and a stronger sense of loyalty, which is the foundation of lasting relations with your customers. Most effective stories are ones that entertain as well as inform and provide the potential customer value.
Consider, for example Marketo, the business Marketo. Marketo's groundbreaking marketing platform has been executed very well and also has an interesting story. On Marketo's website they write about how "Marketo has grown into a leader in marketing automation however, at the heart is a company run by marketers and with marketers. Every day we wake up contemplating ways to help those who are also marketers." You'll notice how Marketo does not go on and on about how amazing their product is, instead, they share a story that talks about the fact that they have always had their customer on the mind.
Stories to Tell to Create Connections with Customers
The stories you tell can make your company feel human. They are what makes your business unique. Make those stories be the voice of your company.
Marketo is able to do this by speaking about putting their marketers first. You'll notice how they don't just talk about their general customers and their general customers, but are specific to address whom their target audience is. Have trouble writing your own tales? Talk to your clients! Here are a few suggestions to get you started:
- What are you able to do differently over other companies in the same market?
- What do people love the most about your company?
- How do they describe the company's image to other people?
- What made them want to find you in the first place?
Make their responses into stories that make connections with customers who aren't there yet.
Engage with your customers through Photos and Video
There's a saying that goes, "A picture is worth more than a thousand words." People love seeing photos that provide the impression of your business, its nature, and what makes it apart. Photos allow them a little glimpse into the company.
Make use of images to convey your values as a company. The focus is on your customer and the relationship that you have with them. By sharing what you value at your company and letting the client know that you care about more than just what they're buying, but also 'who is the company they're buying from.
There is a way to share your company story by using video. Highlight the persona of your business and let customers see a face behind the name of who they're purchasing from. With how popular video has taken on, adding it into the mix of your company's stories could be a wonderful feature.
Let Your Customers Tell Their Erfolg Stories
When your customers leave reviews talking about how your product is a hit in their lives, you must to share these stories in your web site.
Offering testimonials of customers as well as telling the story of a client are excellent (and simple) ways to promote your company. They allow potential customers to gain knowledge from past clients. With 80 percent of customers seeking out opinions as they make the decision to buy Why not offer them feedback from satisfied customers? Testimonials inspire your other customers to tell their own stories in addition to fostering greater trust between your company and the customer that shared the experience.
To find these customer reviews Read your reviews online and talk with your sales representatives to find the names of customers with whom may be willing to talk about their experiences. It is possible to ask them to write a testimonial themselves and then take it a step further. Ask your client about the way they successfully used your service or product and write a case report which new, prospective customers could read while they're making their purchasing choice while browsing your website.
In-depth customer stories help create a sense of belonging inside your business. Be sure to have the customers' permission to share their story.
It's valuable to share meaningful material with your current as well as potential customers. Telling a captivating, relevant, and compelling narrative is a strategy for marketing you can use to aid your business in growing. Therefore, make sure your story is one that is inspiring and inspire your clients.
