How to Become an Online Parenting Coach

Dec 14, 2023

Raising kids is the hardest thing you'll ever do. Or so people say.

What if every parent had a coaching coach on their side, helping their parents tackle issues, conquer the obstacles and improve their parents?

If you think that you're qualified to become a parenting coach, you can start a firm that assists families to learn and implement different parenting techniques and take steps to build better, happier relationships with their children.

What you should to know to be a parenting coach and tips to build your business from scratch as well as the best examples of parenting coaches who have succeeded.

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How can you become a parent coach

If you want to learn how to become a parenting coach, there are couple of steps to take before you start practicing.

Here are the essentials of becoming an effective parenting coach

  • Get the parenting coach's certification: To be a successful and effective coaching parent, it's a good idea to obtain the parenting coach's certification or qualification to help create trust with your clientele and improve your self-confidence whenever you meet with prospective clients.

For more information This is a thorough look at how to become a parenting coach. Also, the answers to your most frequently asked parenting coach questions.

Within the parenting coach profession there is a variety of various niches and specializations to choose from. The first step in learning to become a parent coach includes deciding what type of coach for parents you want to be and the kind of person you'd like to help.

Here are seven examples of parenting coach niches to consider:

  • Divorce coaching These coaching coaches are experts in helping families navigate divorce. Their focus is on helping parents process their emotions as well as communicate with their children.
  • Stress coaching: Many parents experience stress, and it can affect how they parent their children. Coaches for parenting who specialize in stress-related coaching may help parents find methods to cope with stress as well as manage their moods.
  • The coaching of nutrition for parenting coaches are focused on helping parents make informed choices regarding nutrition for their children, finding ways to improve kids' mental and physical health through their diet.
  • ADHD coaching: for parents of children suffering from ADHD coaching for parents that specialize in ADHD coaching are able to assist in implementing specific learning techniques, finding ways to improve the concentration of children, and much more.
  • Birth coaching: Parenting coaches may also decide to specialize in coaching for birth, assisting parents right before and after the birth of their child, including with sleep training eating, as well as getting their life in order.
  • Coaching in communication: Although communication is an essential component of any parenting program and communication coaching, it focuses on helping parents build their communication abilities in many different ways, including conflict-resolution and establishing boundaries for their children.
  • Coaching in co-parenting Families in co-parenting relationships can benefit from parenting coaches who specialize in helping co-parents navigate the numerous challenges that come with parenting.

The type of coaching for parents that is right for you will depend on a variety of factors, including your previous experience, interests, and the level of education. To help you choose it, talk with parenting coaches you admire to find out more about their work and their area of specialization.

What's the difference between a coach as opposed to an adult coach?

The focus of a parenting coach is aiding parents to understand, discover, and apply different ways of parenting and methods. For example, a parenting coach could assist families in:

  • Coaches for sleeping
  • Potty training
  • Solving bullying
  • Conflict resolution
  • Co-parenting

Parenting coaches aim to provide information, support and support to parents to help them discover ways to overcome various problems and create closer relationships to the children they have.

What qualifications do you require to be a parenting coach?

There is no formal requirement or education to become an expert in parenting.

Unlike therapy or counseling, parenting coaching does not require some kind of educational or formal training prior to doing it.

This being said that many coaches for parents have an education program such as:

  • Bachelor's Degree in a related field: It's common to find parenting coaches with an undergraduate degree in related fields like education, social work, counseling, or psychology.
  • Parenting coach certification: Many parenting coaches are certified or have a accreditation before beginning to work as a coach for parents, whether through an in-person course or an online training.
  • Relevant work experience: Work experience in the field of parenting coaching is also important for those who want to work as an instructor for parents, which includes volunteer or paid experience in public or private coaching organizations.

It is possible to begin a business-based parenting program today - but, in order to be a confident and reliable parent coach to clients, it's best to be certified by a reputable parenting coach certification program and some relevant experience too.

three steps required to becoming a parenting coach

Three tips to help you learn the steps to becoming a parent coach. You can also get the parenting coach certificate without previous expertise.

Choose your specialization

When considering the steps to becoming a parenting coach, it can be difficult to determine what kind of training or certification is going to be right for you.

The truth is, there are a huge number of different parenting coach niches - and the certifications for parenting coaches which are appropriate for certain individuals may not suit the person you are.

To help give your search more focus, start with defining what you'd like to focus on. As an example, if think you'd like to be a nutrition parenting coach, you should choose a certification in coaching program that has a nutrition focus.

If you're unsure where to start looking for your particular niche Write an outline of these points:

  • Your interests and passions
  • Your previous experience
  • Your skills, strengths and educational background
  • How can you uniquely help parents

Take a look at the parenting issues which you are most passionate about as well as the ones you're frequently asked for advice on by other people. If you find yourself having conversations with your peers and family about the same subjects and issues, that's a signal that there could be a good niche or specialization for you.

When you actively write down your strengths and the areas in which you've got most expertise You can be crystal clear on what route you'd like to take for your business as a parenting coach and work to build a business that's tailored to your individual strengths and capabilities.

Compare the parenting programs of coaches

When you know what area of parenting coaching you'd like to be a specialist in You can begin to evaluate and compare various parenting coach training programs to choose the qualification that's most suitable for your needs.

There are a few things to bear in mind when conducting your research

  • Experience of program's instructors
  • Accreditation of programs
  • Course delivery methods e.g. online, in-person or self-taught
  • Student assistance and supervision
  • Course duration
  • Certifications and credentials that you'll get
  • Cost for obtaining certificate

The best program for you is based on the content, the flexibility and the delivery method you're searching for. If in doubt contact the program organizer for a detailed explanation of what you'll be getting for your money.

Complete the certification

If you've decided on the parenting coach course you'd like to complete make some time to complete the course to complete the assessment and get your certification.

It is possible to use your credentials as marketing material on your website or social media pages, as well as your an email footer that gives your coaching company more credibility and a competitive edge. If you're a certified qualification, you might get the opportunity to be a part of a parenting coach association or organization to assist you in finding clients and professional contacts.

Remember, you don't need to get an accreditation for parenting coaches or a qualification prior to beginning coaching. It's up to you what route you decide to go.

5 top parenting coach certifications

Qualifying Institute for coaching Certification specifications Program length Cost
Parent Coach Certification Training Program Parents coaching institute (PCI)
  • Complete 4 distance learning courses
  • 100 coaching hours
  • 2x monthly phone classes
  • Readings in addition
12 Months $5,800
Certification of a Parenting Coach Jai Institute for Parenting
  • 5 hours of studying each week
  • Video classes every week + writing assignments
  • Weekly call to the cohort
  • Call to weekly practice for coaching
7 month $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of studying per week
  • Weekly call for group coaching
  • 4 weeks of practical experience
  • Final written assessment
5 months $8500
Parenting Coaching Certificate Mindful Kids
  • 3 hours per week
  • Complete video lessons
  • A practical internship with two sets of parents
  • 10 pages assignment
12 weeks EUR2,840 (approx $3030)
Parenting Coaching Certificate Anu Family Services
  • 6 hours per week
  • Weekly live virtual classes
  • Weekly assignments
  • Bi-weekly instructor mentoring
8 Months $3500

Practical experience gained as a parenting coach

Alongside obtaining an accreditation or qualification as an instructor of parenting, it's also helpful to gain practical experience in the role of a parent coach prior to when you can begin working with clients.

There are a range of methods to gain experience - here are a couple of suggestions:

  • Get a certification that is practical: Certain parenting certifications give practical experience as part of the course, providing you with the opportunity to get hands-on experience before you start your own parenting coach business. This can be really beneficial in particular if you've had no previous experience in coaching, counseling or a related field.
  • Have a chat with acquaintances: If you're getting started as a parent coach, your initial clients will probably be relatives and acquaintances. It's important to be clear about the degree of expertise and the fact that you're hoping to test your coaching with them, so they are aware of what they're in for before you start.
  • Participate in an organization's volunteer program volunteering is an excellent way to get the practical experience of a parenting coach prior to working with clients. A reputable organization might offer advice and training on-the-job, to help you gain valuable experiences as you progress.

Four tips to build the business of a parenting coach

Getting education and experience as a parenting coach is only the beginning, when you are looking to master how to become a parenting coach as well, you must be able to establish the business you want to run and also sell your services. These are four tips that can help.

Find your target audience

The initial step in creating a profitable business is identifying the people you want to reach.

You might be tempted to imagine that "my intended audience are parents, obviously". It's true. However, if you're hoping to create a successful brand then you must be certain of the parents you want to work with and how you can aid the parents.

As an instance, suppose you're working as a sleep-training parenting coach. If that's the case, you'll be aiming at new or pregnant parents instead of teens' parents, since they're the people who are likely to require and need the services you offer.

To help you find the right audience for your project, consider these questions:

  • My ideal client?
  • What are the issues they're struggling with?
  • What is their main wants and needs?
  • How do they measure their demographics? E.g. age range, location, income level
  • What are their attitudes and their values?
  • What solution are they searching for?

Select a business model

The process of establishing your company as a parenting coach is also about deciding how you'll sell your services to customers - which includes the kind of model you want to use.

Many parenting coaches begin by offering private 1:1 coaching sessions to clients. As an example, a parent coach might charge a fixed fee for a 60-minute online coach session for parents.

But while this is an effective way to get started with your business as a parenting coach, it's not the only way to earn money by being a parent coach. This isn't the most cost effective. Why? because when working one-on-one with clients there's a limit to the number of parents you're able to assist and how much you'll make from coaching.

Here are 3 additional alternatives to business models:

  • Group coaching: Parents have the same challenges, and group coaching could be an extremely beneficial way of parenting training, offering you the opportunity to assist many parents as well as introduce an element of socialization into your coaching.

There's no right or wrong way to offer your coaching services for parents - and you always can add to your offerings with additional products or services depending on your needs. If, for instance, you've built your reputation as a parent coach it's possible to include a membership product to create a brand new income stream for your business.

Build your network as a coach

Starting a parenting coach business can be a lot simpler if you can build your circle of contacts. The majority of businesses for parenting coaches operate by word of mouth marketing and referrals - but there are many strategies that you can employ to boost the visibility of your brand and get your message to the right people.

Here are a few methods to try:

Network of parenting experts

Get to know other professionals in your niche to expand your coaching business. These include counselors, educators, trainers, industry experts and much more.

You are able to create your network both in person and online, including:

  • Industry events
  • Conferences
  • Webinars
  • Social media

Be sure to say hello - lots of people will be happy to connect with you. It's simply a an issue of saying hello and starting a conversation.

Work with other brands

If you're coaching online it is possible to cast your net further and concentrate on expanding your reach through partnerships with other companies. This not only gives you access to a wide range of interesting people in your area of expertise, it will assist in generating more leads for your company.

Here are a few ideas for collaborations:

  • Podcast guests: Search for podcasts relevant to your area of expertise and then reach out to the producers or hosts to inquire if you can be invited to join them. Be sure to show what you'll bring to the table, including the knowledge, experience and passions.
  • Guest blogs and articles: You can also look out for websites or blogs that are a part of your ideal audience. You can offer your guest article in order to demonstrate your credibility and create more publicity for your company.
  • Social media takeover: If you're looking to grow your social media, suggest hosting a social media event with a popular brand, influencer, or a fellow parenting coach. It's a great method to increase your reach and gain more followers along the way.

Draw on your existing network

Don't underestimate the power of your connections with existing and former clients to help you level up your business - keep in touch and maintain those relationships to generate more leads down the line.

When you've built a client base You can request testimonials and reviews to be used as proof of social media on your site and on social media to help build trust with new clients. If they hear about the successes from your past clients, they're more likely to want to use your services themselves.

Be clear about your goal

The key to successfully branding your business - whether it's an individual business or an international company - is being clear about the purpose of your brand.

Your brand mission conveys your goals, purpose and the goals you want to achieve as a parenting coach.

  • What would you like to assist parents?
  • What is the reason you're taking on the job you're currently doing?
  • What do you want to achieve?

If you are able to communicate an unambiguous message, and a an understanding of your values and motivations that you are able to communicate directly to the people you want to reach online. No matter what you do it is possible to always refer back to the core idea in your advertising.

Let's look at an example

Crystal Haitsma's coaching firm is based upon the simple premise of "Helping parents raise calm, confident kids that you enjoy being around".

4 examples of successful coaching for parents

Do you want to feel inspired by your journey to become an expert in parenting? Check out these 4 examples of parenting coaches online who built their businesses entirely from beginning to finish.

          Excellent Inside

Clinical psychologist Dr Becky Kennedy built a parent coaching company that sells digital products that include a bestseller book as well as a podcast as well as online courses. Her brand Good Inside offers membership subscriptions to parents that include a selection of parenting workshops and courses covering everything from toilet training to dealing with problematic behavior.

          Michelle Gambs

After 20 years coaching parents as a psychotherapist, parent coach and psychotherapist Michelle Gambs wrote a book "Stay Away From Option D' to help parents give themselves permission to not always be perfectly. She then turned her expertise into the form of a YouTube channel, podcast and 4-week course for parents. Her philosophy? "I never said it would be easy, I only said it would be worth it ."

          Parent Hope Project

The Parent Hope Project is a social enterprise that was created to serve parents, with the goal to help them gain confidence and gain confidence to assist their children's mental health and well-being. The project was created by Dr. Jenny Brown, the Parent Hope Project offers online coaching for parents, as well as professional training courses for people looking to develop the skills to become an instructor for parents themselves.

          Consciousness Academy

Author and coach Rhonda Victoor helps parents learn to become mindful, conscious parents, while also advancing as individuals. This includes lessons on how to cultivate curiosity, how to deal with advice from other people as well as how to develop an attitude of presence as a parent. Additionally, she is a professional speaker and leadership and communication coach.

Are you ready to discover how to become a parenting coach?

Now is easier than ever to learn how to become a parenting coach and to start your own parenting coach business. From online coaching to digital products and memberships, there's a whole range of opportunities to earn income from your experience as well as help parents.

When you're ready to begin, give it a go without cost for a few days and discover what you can accomplish.