The Thousand Solutions Blog

How to become a micro Influencer

Aug 22, 2024

If you consider the term "influencer," do you immediately picture someone with an ultra glamorous, highly unattainable lifestyle? Do you think this view deterred you in some way from pursuing your goals and becoming a creator on the internet?

This article will dispel the myth that you have to be a millionaire and be a cult figure to be able to produce web-based content and be an influencer who is successful. Influencers have proven to be a very feasible career choice but we're not just talking about massive influencers.

Micro-influencers are taking the industry by storm as they are very sought-after by business. The brands have noticed the greater engagement they receive when working with smaller creators who cater to highly targeted groups of people in a particular niche.

Are you interested in learning how to become a micro-influencer? This post on the blog will cover everything you need to know how to become a highly sought-after and successful creator, without having many followers. we're here to teach you the best way to make it by creating digital content with nothing!

Read on to find out how to become a micro-influencer:

What are micro-influences?

Before we begin to learn the basics on the steps to becoming an influencer in the microsphere, we should first look at what a "micro-influencer" actually means. What exactly are the differences between the kinds of influencers available?

Here are the kinds of influencers that you'll meet in digital marketing:

  • Mega-influencers: These are people who have a large social media audience, typically with thousands of followers. Professional athletes, celebrities, socialites and famous figuresheads and business leaders fall into this category, partnering with brands for an extremely high cost.
  • Macro-influencers: These typically are popular social media figures that share their life and fashion on social media. They usually fall within the range of anywhere above 100,000 to a million-ish followers. In addition, they can earn a pretty penny from working with brands through their platform.
  • Micro-influencers: These are relatable, everyday content creators that target a specific population and niche area. With a range of 1000-100,000 followers, these influencers could still earn a considerable living. Anyone with less than 1,000 followers can also be considered"nano-influencers.
  • Brand ambassadors: Just out of the realm of influencing are those who serve as brand ambassadors. These individuals are constantly promoting the brand they represent and have developed a connection with the brand. They regularly endorse the positive impacts of the brand's merchandise, while influencers might not have ever utilized the product they're advocating.

The various types of influence used in digital marketing can be combined as well, so you can dabble in being a UGC creator as well as brand ambassador and micro-influencer in one go. This blog will teach you to be an influencer in the micro level, which could allow for the mega- or macro-influencer depending on what interests you.

In essence, micro-influencers produce engaging, relatable and engaging content for their followers. They perform all of the same things macro-influencers are doing, but in a smaller amount. It includes making content monetizable, optimizing a content strategy, looking at the analytics of social media and other tools in collaboration with partners to help promote brands across various styles.

Micro-influencers' impact

The market for influencer marketing has nearly doubled in 2019 - in 2024, it will reach an all-time high of 24,4 billion U.S. dollars. This doesn't come from only the big influencers... Micro-influencers have become extremely coveted by brands because of a range of factors.

A growing number of brands want to collaborate with local niche influencers because of this key factor: micro-influencers are more relatable to customers. Indeed, micro-influencers have the ability to create 60 percent higher engagement than macro-influencers.

Brands also are more inclined to partner with micro-influencers as they aren't required to shell for bankrupt amounts. This means that their business will benefit more from cooperating with smaller niche creators. Budgets are bigger, which means they can collaborate with a wider range of micro-influencers as well as increase the spread of the products or services to the minds of consumers.

Although macro and mega-influencers provide brands with great reach and visibility into existing audiences, this isn't always the most authentic way to market products or services. The deals that brands make with bigger influencers may be perceived as more fake than deals with smaller, niche influencers who have less followers. Companies are now working with micro-influencers in order to reach specific markets or communities, leveraging the rapport and trust these micro-influencers have established with their followers.

Advantages of having an influencer micro

The personal benefits of becoming the micro-influencers are numerous and this industry can lead you to places you've only thought of.

Imagine that you're an entrepreneur, local travel and tourism micro-influencer in the city you live in, sharing the top local information restaurants, stores as well as events taking place in your city. Imagine your favorite hotel reaching out to you and giving you a deal with a name brand that will allow you to have a luxurious weekend vacation in their resort. Imagine a dream coming true!

Here are a few the most significant advantages of becoming a micro-influencer

  • The demand for it is high. Although reach and visibility are more limited for micro-influencers, they typically have deeper and more authentic connections with their followers. This often results in genuine brand endorsements, which increase participation of the audience, making micro-influencers highly sought-after.
  • It's authentic - Most micro-influencers first share their passions and interests before gaining a loyal trusted following through being authentic to their followers. It's a pastime for many micro-influencers. That means they love what they do.
  • It's flexible - Micro-influencers have the choice of being selective when it comes to endorsements from brands since it is typically in the form of a hobby or initiative for individuals. They can decide when and how they produce content without pressure.
  • It can open doors. Like we've said, being micro-influencers can provide many benefits, whether through connecting with others via networking or being exposed to a variety of possibilities for business. It's also a stepping-stone to venturing into the path to becoming a macro-influencer should that be what your goal is.

The steps to becoming micro-influencers

Now that we've covered the ways that becoming a micro-influencer could lead to a range of exciting opportunities, let's go through the step-by-step process to becoming a micro-influencer.

Find your niche

We've mentioned that the majority of micro-influencers begin by creating their own content they create, without any intention of becoming micro-influencer. If you're just starting out on your social media journey, we encourage you to get started posting the content you are passionate about today to get into the world of social media.

Build a content strategy

After you've identified your area of expertise and have a clear direction in which you want your content to go in, it's time to put together your content strategy. An effective content strategy is crucial in the journey of becoming a micro-influencer.

Developing a content strategy can seem daunting to accomplish when you're only getting started being a micro-influencer. But it's actually much simpler than you think. A content strategy can be described as the blueprint for writing, planning, posting, and promoting and marketing your content.

Create high-quality and constant content. Find out which type of content is most appropriate for your particular niche, and also what people want to see, such as images, stories, video, or live sessions. Try different formats to see what boosts your engagement levels.

There are several aspects to take into consideration when building an effective content strategy:

  • Use a theme to guide your posts - When you've got into a groove with posting on your chosen platform then you are able to develop a theme. This makes your personal image more organized, and also draws brands to want to work with you. It's okay to play around using themes and mix them up until you find the one that is effective.
  • Be consistent in your posting - The most effective way to figure out the content you want to share is to consistently post. This allows your followers to engage regularly with your content and make you more visible to companies.
  • Analyze your performance - After you have found a pattern and you've been consistently posting for a while, it's beneficial to use analytics to track your progress and also to present your results to brands (more about this in the future).

The best advice we can give you when building a content strategy (even if you don't feel ready to develop one yet) is to post on social media. Every. Single. Day.

If you feel overwhelmed about setting up a particular strategy up, begin posting regularly. It's no secret that consistency is the most important factor for success. Posting often will enable you to swiftly eliminate any bumps you notice.

Grow your audience

You can start building your following as a micro-influencer when you've got a social media plan in place. In learning how to be a micro-influencer, you must keep in mind that slow and steady wins the race!

Micro-influencers are more likely to enjoy a stronger personal connection with their followers, and are usually more relatable over macro- or mega-influencers. They're also more relevant because they're in a niche area. This allows micro-influencers to naturally expand their reach. Be aware that it's not only the number of followers that matters, it's the level of engagement. One could become a micro-influencer who has 8000 followers and make more than a person with 90,000 followers.

To increase your reach and increase your engagement as a micro-influencer, start by getting super engaged with the existing ones. Create interactive content for your followers to interact with. Answer comments and DM's to find out what they desire to hear more from you. It is also possible to create surveys or polls on your social media channels to gather your users' opinion.

Another approach to benefit from social media algorithms is through keyword research, using targeted hashtags that will ensure your content becomes more searchable. Partnering up with micro-influencers from your niche is also a great way to expand your content's reach and visibility. The ability to increase your followers is the most important aspect to mastering the art of becoming an effective micro-influencer.

Work with local brands

If you are considering partnering with brands, consider it as a sales pitch. Why should brands work with you instead of other micro-influencers who are in your niche?

The first step is to identify brands with the same target audience as your particular niche. If you'd like to have brands notice you first and engage with them naturally, begin tagging the brands you'd want to collaborate with on the content you create to demonstrate that you're using their products or services. This shows that you are authentic to companies.

If you're looking to partner with brands, it's best to come prepared. Develop a portfolio that demonstrates the value you would bring to any collaboration. It should include examples of different content formats and highlighting your audience's characteristics, as well as analytics such as engagement rates, and demonstrating how you've created a real connection with your followers.

If you are pitching brands to form partnership opportunities, be sure to include a few different collaboration ideas to display your enthusiasm and imagination. It gives you an professional edge while also putting the ball in your own court. Some ideas include conducting giveaways of the brand's product or services, talking about the benefit of their brand using video as well as posting photos showing you making use of the product or services.

Tools and resources for micro-influencers

To get started on your micro-influencing journey, here are some useful tools and resources that you'll need to have in your arsenal to use later on.

  • Tools for managing social media - Software like Hootsuite, Buffer, Loomly, Sendible, and Iconosquare have all-in-one platforms with easy scheduling, compatibility with multiple social networks, and robust analytics tools. Explore a variety of free trial options to find out which is the most effectively for your needs.
  • Content creation tools - To help assist you with your creative processes, try software like Canva and Adobe Express to design unique designs for your images as well as videos. AI tools such as ChatGPT can help with written content while tools like Grammarly and Hemingway will assist you in being more concise with your content, while maintaining the same tones across platforms.
  • Analytics tools are essential to understand the numbers of your content so that you can secure the possibility of future partnerships with brands. Tools such as Google Analytics and Instagram Insights provide valuable insights into your target audience and help you to monitor the performance of your content. Research tools for content like the Google Trends, Semrush, and AnswerThePublic let you know what's trending in your niche and help you to tailor your content.

You don't need to have all of the tools listed on this list, but try different ones and determine which one is the most effective to implement your strategy for content. Or, if you notice the decline in your website's performance try a different software to gain more insight regarding how to change the game.

Common problems and ways to overcome these challenges

You're in the process of becoming a micro-influencer, take an overview of these most important problems that micro-influencers are faced with and learn how to overcome these challenges.

  • Creating quality content - To build a loyal following Micro-influencers must constantly create quality content. Concepts must be implemented well enough that followers will want to keep in touch with your brand and anticipate the next posts. This means that the right amount of energy and time needs to go into the creation of content. Explore different methods of managing time to make room for content creation.
  • Consistently engaging followers is a key factor in micro-influencers who are motivated and energized to create compelling material. To maintain consistent engagement, follow your interests and pay attention to the needs of your customers by being active in your online community.
  • Balancing content creation - As micro-influencing is a passion project or a side business for many, it may be difficult to handle content creation alongside other life responsibilities and commitments. It requires time and effort to master, and being a micro-influencer, you need to be dedicated to your craft since this is where the majority of your time will go.
  • Finding brand deals one of the most challenging parts of micro-influencing is learning how to get regular brand deals. Make sure you know how to market yourself using the tips that we have mentioned previously, and let brands know the value you bring to them is.
  • Getting compensated - Even if you manage to score some partnerships, brands could prefer to offer you gratis products or services in lieu of a monetary amount. Be aware of your worth and accept that some brand partnerships may not succeed. Consistency is key when making contact with different brands. After you've established what your value is don't settle for lesser than you believe you're entitled to!

The most important takeaways

This concludes the fundamentals of learning to be an influencer on micro scale!

Micro-influencers, as we found out, are highly sought-after and can play an important role in marketing via digital. More and more companies are looking to collaborate with local, everyday influencers rather than macro-influencers. This is due to how micro influencers enjoy an extremely high level of engagement among their followers.

For a chance to be a micro-influencer simply find your niche create a content plan, learn how to connect to your target audience and then start contacting brands that share the same audience you. Be careful not to overthink the whole process! Pursuing your passion should be something that you are passionate about and have fun with - allow your creativity to shine!

Now that you know how to become micro-influencers, you're ready to get started and create an impact.